Oshikatsu App 'Oshibana' with 1.1 Million DLs Primarily Among Gen Alpha & Z Officially Releases 'Question Box'!
Booklista Co., Ltd. has officially launched the 'Question Box' feature in its Oshikatsu app 'Oshibana' to let users anonymously discuss fandom issues and alleviate loneliness.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 22:00
- 🔍 Collected: April 3, 2026 at 17:10
- 🤖 AI Analyzed: April 21, 2026 at 04:34 (419h 23m after Collected)
Booklista Co., Ltd. (Headquarters: Minato-ku, Tokyo; CEO: Shigeru Murata; hereinafter 'Booklista') has officially released the 'Question Box', a place to anonymously exchange information and inner thoughts related to Oshikatsu (fandom activities), which had been in beta testing since late December 2025, in the 'Oshikatsu App Oshibana' (hereinafter 'Oshikatsu App Oshibana').
After releasing the beta version for value verification, the 'Question Box' underwent repeated updates based on actual user data and qualitative feedback. It has now been officially released as it exceeded the standard metrics for feature continuation.
・Development Background: Eliminating the 'Loneliness of Oshikatsu'
According to an independent survey by the Oshikatsu App Oshibana, having multiple favorites is now the norm, with 29.4% of users having 10 to 25 oshis, and 3.7% having over 100 oshis (*1). Users who enjoy Oshikatsu spend more than 30 hours a week, averaging about 6 hours a day on these activities (*2), making Oshikatsu an important and established part of their daily lives.
On the other hand, many voices like the following were received from users in their teens and 20s (especially students) who enjoy Oshikatsu:
・'I want to talk about my oshi, but I have no one around to talk to.'
・'I want to easily ask questions and seek advice without revealing personal information.'
・'I don't want to post specific interpretations and get bashed.'
・'I don't want to face prejudice based on age or gender.'
As Oshikatsu continues to diversify, the 'Question Box' was designed and developed as a feature to solve these newly surfaced challenges.
*1 Source: [Survey of people doing Oshikatsu] How many oshis do you have? 41% of the total have 10 or more! 14% say 'I only have one oshi'
After releasing the beta version for value verification, the 'Question Box' underwent repeated updates based on actual user data and qualitative feedback. It has now been officially released as it exceeded the standard metrics for feature continuation.
・Development Background: Eliminating the 'Loneliness of Oshikatsu'
According to an independent survey by the Oshikatsu App Oshibana, having multiple favorites is now the norm, with 29.4% of users having 10 to 25 oshis, and 3.7% having over 100 oshis (*1). Users who enjoy Oshikatsu spend more than 30 hours a week, averaging about 6 hours a day on these activities (*2), making Oshikatsu an important and established part of their daily lives.
On the other hand, many voices like the following were received from users in their teens and 20s (especially students) who enjoy Oshikatsu:
・'I want to talk about my oshi, but I have no one around to talk to.'
・'I want to easily ask questions and seek advice without revealing personal information.'
・'I don't want to post specific interpretations and get bashed.'
・'I don't want to face prejudice based on age or gender.'
As Oshikatsu continues to diversify, the 'Question Box' was designed and developed as a feature to solve these newly surfaced challenges.
*1 Source: [Survey of people doing Oshikatsu] How many oshis do you have? 41% of the total have 10 or more! 14% say 'I only have one oshi'