Bondish Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Shuichiro Kamigata; hereinafter 'Bondish'), which plans and operates employee cafeterias and catering services under the concept of 'connecting bonds through delicious dishes,' announces that it will acquire CRAZY KITCHEN (hereinafter 'CK'), a provider of corporate event catering, as a subsidiary effective April 1, 2026. Both Bondish and CK are subsidiaries of Oisix ra daichi Inc., and this move aims to optimize management resources and drive business growth within the group. Bondish will strengthen its catering business as a growth area, building a system capable of delivering 'deliciousness' and 'brand experience' with high reproducibility.

Background of the Acquisition: Catering as a 'Means to Deliver Worldview' Amid Growing Demand for Brand Events. As corporate events diversify, there is increasing demand for invitation-only events for management and VIPs, as well as product launches and receptions that convey a brand's worldview. Inquiries to Bondish have increased by 266% year-on-year, indicating rising market needs. In such events, food is treated as the core of the 'brand experience,' integrated with spatial design and service.

However, the standards for VIP event catering are rising, requiring high levels of quality, production, and operation, including reproducibility of brand identity, visual appeal, handling of allergies, and complex operational logistics. Bondish believes that offering catering as a highly reproducible experience design, rather than just a one-off food service, is key to future competitiveness.

Future Vision: 'Large-scale Operation by Bondish' x 'Deeper Worldview by CRAZY KITCHEN.' Bondish has experience in large-scale events, while CK excels in deep brand expression. By integrating these strengths, the company aims to balance 'deliciousness,' 'depth of worldview,' and 'operational reproducibility.' This will enhance the value of corporate catering. Furthermore, by leveraging Bondish's operational system, the company expects to triple the order conversion rate for CK. The group will continue to expand its service lineup and aims to become the first 'Japanese global catering company' through strategic M&A and partnerships.

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  • Source: PR TIMES
  • Category: News