Beauty Appliances Enter an Era Where You Can "Try Them at Home Before Buying" | Self-Esthetic BODY ARCHI
BODY ARCHI JAPAN Co., Ltd., which operates the flat-rate self-esthetic salon "BODY ARCHI," has partnered with Alice Style Co., Ltd., which operates the flat-rate rental service "Alice Prime," to launch a new service on its members-only online shop "Btoku" that allows customers to try beauty appliances before purchasing them. This collaboration creates a "hybrid beauty platform" that integrates physical stores, e-commerce, and flat-rate rentals, offering a more flexible and comprehensive environment for beauty choices. The service addresses concerns about expensive beauty appliances by allowing users to try them out, ensuring satisfaction before making a purchase.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 02:04
- 🔍 Collected: April 2, 2026 at 19:35
- 🤖 AI Analyzed: April 17, 2026 at 07:40 (348h 5m after Collected)
BODY ARCHI JAPAN Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kosuke Taki; hereinafter "BODY ARCHI"), which operates the flat-rate self-esthetic salon "BODY ARCHI," has partnered with Alice Style Co., Ltd., which operates the flat-rate rental service for goods "Alice Prime." Through this partnership, a new service has been launched on the members-only online shop "Btoku" that allows customers to "try beauty appliances before purchasing them."
This agreement will establish a "hybrid beauty platform" that integrates physical stores, e-commerce, and flat-rate rentals, providing an environment where beauty can be chosen more freely and ambitiously.
A New Standard: Beauty Investment Without Failure
In recent years, beauty appliances have become more advanced and expensive. While there's a desire to own them,
・Concerns about whether it truly suits oneself
・It would be a waste if I bought it and didn't use it
・I don't want to fail because it's expensive
Such voices are increasing.
Especially for women, beauty is an era where "satisfaction" is more important than "impulse."
Therefore, BODY ARCHI has introduced a beauty style of "choosing after trying."
Btoku Evolves from a "Buy-Only EC"
Until now, we have offered member-exclusive prices and carefully selected beauty and health items.
By newly introducing <<flat-rate rental (pre-purchase trial)>> this time,
a secure process of "trying, being satisfied, and then purchasing" has become possible.
In addition to self-care using professional-grade machines at BODY ARCHI stores,
by utilizing the "choice of not owning" offered by Alice Style's "Alice Prime (monthly flat-rate rental),"
everyone can update their beauty with confidence by using optimal beauty appliances even at home.
Self-Esthetic BODY ARCHI
BODY ARCHI is a subscription-based self-esthetic salon that offers total body and face care. It features the multi-functional esthetic machine "Force Cutter BODY ARCHI Original Model," equipped with functions such as thermal effects from W radio waves, EMS + suction, serum penetration technology*, and skin condition care. Users can arrange their usage frequency and timing themselves, making it easy to continue. A cumulative total of 2.39 million** people have used our services to date.
* Up to the stratum corneum
** Total number of visitors, including trial and regular users (as of September 2024)
Company Profile
Company Name: BODY ARCHI JAPAN Co., Ltd.
Location: 20-4 Sakuragaoka-cho, Shibuya-ku, Tokyo
Representative: Representative Director and President Kosuke Taki
URL: https://bodyarchi.jp
▪For a free self-esthetic trial, click here
▪For inquiries regarding this press release, click here
Recruiting Companies for Listing
We are recruiting companies to be listed on Btoku (online shop) and Beauty Prime (privilege service).
Please contact us via the inquiry form for details.
*Please note that we cannot guarantee listing.
