BOC Japan LLC (Headquarters: Minato-ku, Tokyo; Representative: Tomohiko Komatsu), which operates franchise development for Taiwanese food stores, will open a three-day limited pop-up store for its Taiwanese castella specialty store "Tairaku Tangaō" at the "Taiwanese Night Market Festival in Ebina," held at the Ebina Station West Exit Central Plaza from April 3rd to April 5th, 2026.

On March 12, 2021, amidst the COVID-19 pandemic, "Tairaku Tangaō" opened in Tokyu Plaza Ginza. On its first day, it created a massive line that stretched to the Tokyo Metro Ginza Station, becoming a rare piece of bright news. Since the opening of the Tokyu Plaza Ginza store, we have received tremendous support from our customers, and the number of repeat customers continues to grow. It has been featured in numerous media outlets, including NTV's "ZIP," "Hirunandesu," and "130 Million People's SHOW Channel," Fuji TV's "Mezamashi TV," BS Asahi's "Teiban Times," and has been covered in the Yomiuri and Sankei newspapers, women's magazines like "GINGER" and "Hanako," and travel guidebooks.

At this pop-up store, we will be selling our popular Taiwanese castella, which adopts the traditional Taiwanese manufacturing process to replicate the local taste and texture. The lineup will include the plain flavor, the featured Burnt Butter Vanilla Sugar, a Half & Half set with a choice of three flavors including chocolate and Earl Grey, single-serving cut castellas, and the new-texture castella pudding.

The Popular Taiwanese Castella That Draws Long Lines

Taiwanese castella is a home-style sweet that has long been cherished in Taiwan, known as "現烤蛋糕 (xiàn kǎo dàngāo)," meaning "freshly baked cake." It is served in large slices and its fluffy texture and subtle sweetness make it perfect not just as a snack, but also for breakfast.

Repeat Customers Hooked on the Authentic Taiwanese "Fuwaa Shuaa" Texture

"Tairaku Tangaō's" Taiwanese castella is characterized by its soufflé-like "fuwaa shuaa" (fluffy and moist) texture, achieved by using fresh egg yolks, milk, and carefully selected flour, mixed with a meringue made from egg whites, and then slowly baked. The combination of the moist cake, and the flavors of egg and milk, fills your mouth with a happy taste. Despite its generous, handful-of-a-size, its melt-in-your-mouth texture keeps you coming back for more, making it a mysterious castella that has turned many first-timers into repeat customers.

For product development, a specialized staff trained in Taiwan came to Japan to faithfully reproduce the local taste and texture using the authentic Taiwanese method. This is a truly genuine Taiwanese castella. By using the authentic method with high-quality Japanese ingredients, it can be described as a meticulously crafted, premium Taiwanese castella. We hope you will feel like you're traveling by tasting the authentic Taiwanese castella from Tairaku Tangaō.

Pop-up Store Overview

- Duration: April 3 (Fri) - April 5 (Sun), 2026 - Location: Ebina Station West Exit Central Plaza (Odakyu Odawara Line / JR Sagami Line) - Hours: April 3 (Fri) 16:30-20:00, April 4 (Sat) 11:00-20:00, April 5 (Sun) 11:00-18:30 - Open daily during the period. *May close temporarily due to weather, natural disasters, maintenance, etc.

Product Lineup

### Premium Castella Series We offer a selection of special flavors using high-quality Japanese ingredients that can only be tasted at "Tairaku Tangaō".

**Premium Plain** A plain castella with a simple taste, slowly baked in a special oven to achieve its "fuwaa shuaa" texture. Enjoyable for all age groups.

### Half & Half Set A half & half set of the Premium Plain and a flavored castella.

**Premium Chocolate & Premium Plain** A half & half set of chocolate and plain. The Premium Chocolate Castella has cocoa powder kneaded into the dough and is topped with chocolate chips. It's a moving experience where you can enjoy the rich sweetness and bitterness of chocolate amidst the aroma of cacao.

**Premium Earl Grey & Premium Plain** A half & half set of Earl Grey and plain. The Premium Earl Grey Castella is a luxurious masterpiece where you can enjoy the rich aroma of Earl Grey, achieved by generously kneading tea leaves of a flavored tea, scented with bergamot, into the castella dough.

**Premium Burnt Butter Vanilla Sugar & Premium Plain** A half & half set of burnt butter vanilla sugar and plain. The Premium Burnt Butter Vanilla Sugar Castella adds the rich flavor of butter to our classic Premium Plain, topped with fragrant burnt butter. Enjoy the high-class aroma of the vanilla sugar on top.

### Premium Quarter Series In response to customer requests like "It's too big to eat by myself" and "I want to try various flavors," we are selling the Premium Quarter series, which contains four different flavors in one box.

**Premium Quarter** Plain / Cheese / Chocolate / Uji Matcha

### Taiwanese Castella Pudding A new-sensation Taiwanese castella sweet that combines fluffy Taiwanese castella with pudding.

- Plain - Uji Matcha - Chocolate

*Product offerings may change for the pop-up store.

"Tairaku Tangaō" Flagship Store Overview

- Store Name: Tairaku Tangaō Tokyu Plaza Ginza Store - Address: Tokyu Plaza Ginza B2F, 5-2-1 Ginza, Chuo-ku, Tokyo - TEL: 03-6822-6188 - Website: https://www.taiwancastella.com/ - Hours: 11:00-22:00 *Last order at 21:30 (Sales end when the planned quantity is sold out)

*Currently, our stores and manufacturing bases are as follows: - Tokyu Plaza Ginza Store (Main Store): Manufacturing/Sales - Kawaguchi Factory: Manufacturing/Sales

Company Profile

- Company Name: BOC Japan LLC - Representative: Tomohiko Komatsu - Address: 24F The Royal Park Hotel Iconic Tokyo Shiodome, 1-6-3 Higashi-Shimbashi, Minato-ku, Tokyo - TEL: 03-6822-6160 - Established: March 12, 2019 - Business: Franchise headquarters management, restaurant management

Click here for the online store https://www.taiwancastella.shop/

FACT BOX

  • Source: PR TIMES
  • Category: News