The Boat Racing Promotion Association (Minato Ward, Tokyo) will launch a year-long web promotion titled "Momotetsu Boat Race: A Splashy Festival," a collaboration with the nationally beloved game "Momotaro Dentetsu," to be held across six events.
The first campaign kicks off alongside the "17th Boat Race Ladies vs. Rookies Battle," offering a web campaign starting June 30, 2026 (Tue), featuring prizes such as 2,000 yen Amazon gift cards, original collaboration goods, and game software for the latest series release, "Momotaro Dentetsu 2: Your Town Is Definitely Here." Don't miss the special visuals of the "Momotaro Dentetsu" characters reimagined as boat racers!
[Annual Collaboration Overview]
* Title: Momotetsu Boat Race: A Splashy Festival
* Campaign Website: https://lets-boatrace.jp/br-momotetsu/
* The campaign website is scheduled to open on June 30, 2026 (Tue) at 0:00
* Official Boat Race X (Twitter): https://x.com/Lets_BOATRACE
* Campaign Period: Six events scheduled from June 2026 to February 2027
* 1st Event: Boat Race Ladies vs. Rookies Battle @ Boat Race Gamagori
June 30 (Tue), 2026 – July 6 (Mon)
* 2nd Event: National Boat Race Koshien @ Boat Race Toda
July 7 (Tue), 2026 – July 12 (Sun)
* 3rd Event: Fan Appreciation 3 Days Boat Race Battle Tournament @ Boat Race Tsu
October 5 (Mon), 2026 – October 12 (Mon), 2026
* 4th Event: BBC Tournament @ Boat Race Mikkabi
January 23 (Sat), 2027 – January 31 (Sun), 2027
* 5th Event: Boat Race Ladies vs. Rookies Battle @ Boat Race Toda
February 1 (Mon), 2027 – February 6 (Sat), 2027
* 6th Event: Speed Queen Memorial @ Boat Race Tama River
February 18 (Thu), 2027 – February 28 (Sun), 2027
[First Campaign Details]
X Follow & Repost Campaign
* Application Period: June 30, 2026 (Tue) 0:00 – July 12, 2026 (Sun) 23:59
* Prizes (June 30 – July 6): 2,000 yen Amazon gift card (210 winners)
Prizes (July 7 – July 12): 5,000 yen Amazon gift card (120 winners)
* How to Enter:
(1) Follow the official Boat Race account (@Lets_BOATRACE)
(2) Repost a post from the same account during the campaign period
(3) Instant lottery results
* For details, please check the campaign terms on the dedicated website.
X Collect & Enter! MB Points Campaign
* 1st Campaign Entry Period: June 30, 2026 (Tue) 0:00 – October 4, 2026 (Sun) 23:59
* Points can be earned throughout the collaboration period: June 30, 2026 – February 28, 2027
* Prizes:
A Prize: Game software "Momotaro Dentetsu 2: Your Town Is Definitely Here – Nintendo Switch 2 Edition (East Japan + West Japan Editions)" (5 winners)
B Prize: Original acrylic stand set (30 winners)
C Prize: Original design 1,000 yen Amazon gift card (set of two 500 yen cards) (100 winners)
* Prizes A to C above are only available during the first campaign entry period listed above.
* How to Enter:
(1) Follow the official Boat Race X account (@Lets_BOATRACE)
(2) Register for the campaign with your X account
(3) During the campaign period, perform designated actions (like, repost, quote repost, reply) or post with designated hashtags
(4) Earn points based on your actions. Check earned points in your personal page.
(5) Use points on your personal page to apply for A to C prizes.
* For details, please check the campaign terms on the dedicated website.
Campaign Inquiries
Email: cp-info@boatracecp.jp
Operating Period: June 30, 2026 (Tue) – March 31, 2027 (Wed)
Hours: 9:00 – 18:00 (excluding weekends and public holidays)
[About Momotaro Dentetsu]
"Momotaro Dentetsu" is a board game first released in 1988, enjoyed for over 37 years. Players take on the role of a company president traveling across Japan, buying properties to become the wealthiest. The 2020 release "Momotaro Dentetsu: A Classic in Showa, Heisei, and Reiwa!" has sold over 4 million copies cumulatively. The 2023 release "Momotaro Dentetsu World: The Earth Spins on Hope!" has surpassed 1.5 million copies sold. The latest installment, "Momotaro Dentetsu 2: Your Town Is Definitely Here," released on November 13, 2025, is the largest in series history, featuring dual "East Japan" and "West Japan" maps, and has exceeded 1 million shipped copies.
FACT BOX
- Source: PR TIMES
- Category: Event
- Organizations: Amazon / Nintendo Switch