BOATRACE to Further Energize Circuits and Award Ceremonies! First Title Sponsorship for Japan's Top Motorsport "SUPER FORMULA Rd.8 Tohoku Tournament"
Key facts
- BOATRACE to Further Energize Circuits and Award Ceremonies! First Title Sponsorship for Japan's Top Motorsport "SUPER FORMULA Rd.8 Tohoku Tournament"
- The BOATRACE Promotion Foundation will be the title sponsor for the first time at the Rd.8 Tohoku Tournament of "SUPER FORMULA," Japan's premier motorsport series. Through venue decorations, sales of limited collaboration merchandise, and trophy presentations at the award ceremony, they aim to enhance the excitement of the race and promote the appeal of boat racing.
- Source: PR Times
- Date: June 13, 2026
Direct answer
The BOATRACE Promotion Foundation will be the title sponsor for the first time at the Rd.8 Tohoku Tournament of "SUPER FORMULA," Japan's premier motorsport series. Through venue decorations, sales of limited collaboration merchandise, and trophy presentations at the award ceremony, they aim to enhance the excitement of the race and promote the appeal of boat racing.
- Citation
- BOATRACE to Further Energize Circuits and Award Ceremonies! First Title Sponsorship for Japan's Top Motorsport "SUPER FORMULA Rd.8 Tohoku Tournament" (June 13, 2026), PR Times
- Source
- PR Times
- Date
- June 13, 2026
The BOATRACE Promotion Foundation will be the title sponsor for the first time at the Rd.8 Tohoku Tournament of "SUPER FORMULA," Japan's premier motorsport series. Through venue decorations, sales of limited collaboration merchandise, and trophy presentations at the award ceremony, they aim to enhance the excitement of the race and promote the appeal of boat racing.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 01:00
- 🔍 Collected: June 12, 2026 at 16:21
- 🤖 AI Analyzed: June 12, 2026 at 16:51 (30 min after Collected)
The BOATRACE Promotion Foundation (Minato-ku, Tokyo) is engaged in sponsorship and various event hosting activities for the "All Japan Super Formula Championship" (hereinafter referred to as "SUPER FORMULA") in partnership with Japan Race Promotion Co., Ltd. (Chiyoda-ku, Tokyo). We are pleased to announce our first title sponsorship for the "SUPER FORMULA Rd.8 Tohoku Tournament" to be held at Sports Land SUGO (Murata-machi, Miyagi Prefecture) on Saturday, August 8th and Sunday, August 9th.
This crucial event, which will also influence the championship race, will be strongly supported through venue decorations, sales of limited collaboration towels, and enhancements to the award ceremony. Furthermore, we will boost Japan's top-tier racing series at the circuit with attractions such as a new sensation VR experience and a collaborative vehicle display with professional drift driver Sayaka Shimoda, while also promoting the charm of boat racing to attending motorsport fans.
Activities at the "SUPER FORMULA Rd.8 Tohoku Tournament"
Pit Road Signage: BOATRACE logo signs will be displayed on the pit road.
CM Broadcast on Circuit Vision: BOATRACE's latest commercials will be broadcast on the large screens within the venue.
Event Plaza Photo Spot: A special photo spot will be set up in the event plaza for visitors to take commemorative photos.
SF Driver x Boat Racer Collaboration Goods
We plan to sell the limited edition item "SF Driver x Boat Racer Collaboration Towel," available only at this event.
Trophy Presentation to the Winning Driver
At the award ceremony following the final race, a boat racer will appear as a presenter to award the trophy to the SUPER FORMULA winning driver.
Event Overview
■ Date and Time
Saturday, August 8th / Sunday, August 9th
■ Content
① BOAT RACE VR Splash Battle Event
A truck equipped with "BOATRACE VR Splash Battle" will be deployed, allowing participants to experience realistic boat handling while feeling the wind, water splashes, and boat vibrations through their five senses, synchronized with thrilling 360-degree VR visuals.
② BOAT RACE Splash Challenge
We will hold events that can be enjoyed by a wide range of generations, including challenge games where participants compete in reflexes and sense of timing, skills essential for boat racers. Participants will receive "SUPER FORMULA Venue Limited" boat racing merchandise. Those who clear the designated time will receive original boat racing goods!
③ Sayaka Shimoda x BOATRACE Collaboration Drift Car Appears!
The first female driver to fully participate in D1GP in 2022. Scheduled to compete in D1 with VALINO Works from 2026, she has collaborated with BOATRACE to create the "BOATRACE 7 Sayaka Special" based on her beloved RX-7. The car will be on display at this event!
*Details of the event may be subject to change without prior notice. Please understand this in advance.
This crucial event, which will also influence the championship race, will be strongly supported through venue decorations, sales of limited collaboration towels, and enhancements to the award ceremony. Furthermore, we will boost Japan's top-tier racing series at the circuit with attractions such as a new sensation VR experience and a collaborative vehicle display with professional drift driver Sayaka Shimoda, while also promoting the charm of boat racing to attending motorsport fans.
Activities at the "SUPER FORMULA Rd.8 Tohoku Tournament"
Pit Road Signage: BOATRACE logo signs will be displayed on the pit road.
CM Broadcast on Circuit Vision: BOATRACE's latest commercials will be broadcast on the large screens within the venue.
Event Plaza Photo Spot: A special photo spot will be set up in the event plaza for visitors to take commemorative photos.
SF Driver x Boat Racer Collaboration Goods
We plan to sell the limited edition item "SF Driver x Boat Racer Collaboration Towel," available only at this event.
Trophy Presentation to the Winning Driver
At the award ceremony following the final race, a boat racer will appear as a presenter to award the trophy to the SUPER FORMULA winning driver.
Event Overview
■ Date and Time
Saturday, August 8th / Sunday, August 9th
■ Content
① BOAT RACE VR Splash Battle Event
A truck equipped with "BOATRACE VR Splash Battle" will be deployed, allowing participants to experience realistic boat handling while feeling the wind, water splashes, and boat vibrations through their five senses, synchronized with thrilling 360-degree VR visuals.
② BOAT RACE Splash Challenge
We will hold events that can be enjoyed by a wide range of generations, including challenge games where participants compete in reflexes and sense of timing, skills essential for boat racers. Participants will receive "SUPER FORMULA Venue Limited" boat racing merchandise. Those who clear the designated time will receive original boat racing goods!
③ Sayaka Shimoda x BOATRACE Collaboration Drift Car Appears!
The first female driver to fully participate in D1GP in 2022. Scheduled to compete in D1 with VALINO Works from 2026, she has collaborated with BOATRACE to create the "BOATRACE 7 Sayaka Special" based on her beloved RX-7. The car will be on display at this event!
*Details of the event may be subject to change without prior notice. Please understand this in advance.
FAQ
Why is BOATRACE sponsoring SUPER FORMULA?
To convey the appeal of boat racing to motorsport fans and acquire new customer segments. The aim is to enhance the event's excitement and increase brand recognition.
What experiences are available at the SUPER FORMULA Rd.8 Tohoku Tournament?
Various entertainment options are available, including VR boat handling experiences, reflex games, and collaborative vehicle displays. Limited edition merchandise will also be sold.
Who will present the trophy at the award ceremony?
A boat racer will appear as the presenter to award the trophy to the SUPER FORMULA winning driver.
Where will this event be held?
It will be held at Sports Land SUGO in Miyagi Prefecture on August 8th and 9th.
What is the significance of this sponsorship for BOATRACE?
It represents an inter-industry collaboration beyond public sports, a strategic initiative aimed at refreshing the brand image and appealing to a broader audience.