BlueBank Launches New Corporate Website Featuring Brand Message 'Unleashing Entrepreneurs'

BlueBank Inc. (Headquarters: Shinagawa-ku, Tokyo; CEO: Kazuki Sugimori; hereinafter 'BlueBank'), provider of the membership-based platform 'BlueBank' which maximizes the potential of entrepreneurs, announced today on June 4, 2026 (Thursday), the launch of its new corporate website.

This launch is an initiative to more clearly communicate the value BlueBank provides to society, its purpose, and its direction.

The new corporate website features the brand message 'Unleashing Entrepreneurs,' as well as BlueBank's Mission, Vision, and Values (MVV), messages from the representative, introductions of executives and department heads, and a recruitment deck.

'Unleashing Entrepreneurs' embodies BlueBank's purpose of realizing a society where entrepreneurs are freed from cumbersome tasks and non-essential decisions, allowing them to dedicate their time and energy to the challenges and self-realization they should be pursuing.

Previously, BlueBank has provided services supporting the challenges of entrepreneurs as a membership platform, including corporate cards, deferred payment for invoices, asset formation, and tax/financial support.

However, previous communications were primarily focused on the service website, and there were aspects that did not fully convey what mission the company stands for, what structure it uses to operate, and what kind of society it aims to realize.

Through the launch of this new corporate website, we aim to broadly communicate the passion, social role, and organizational structure of BlueBank's business, and strive for further trust building with stakeholders, including entrepreneurs, partners, shareholders, and potential recruits.

About the New Corporate Website

[Launch Date]

June 4, 2026 (Thursday)

[URL]

http://bluebank.co.jp/

[Main Contents]

Brand Message / Representative Message / MVV / Introduction of Executives and Department Heads / Public disclosure of Recruitment Deck, etc.

Background of Corporate Website Launch

Based on the mission of 'Creating a society that praises and continues to support challengers,' BlueBank provides the membership-based platform 'BlueBank' for entrepreneurs.

Entrepreneurs are the ones who grow businesses, create employment, and bring new value to society. Unprecedented challenges have generated innovation, enriched lives, and moved the economy forward.

On the other hand, entrepreneurs face many responsibilities daily, such as cash flow, tax and financial judgments, administrative work, and organizational management. Often, time that should be devoted to challenges and creation is taken away by cumbersome tasks and non-essential judgments.

BlueBank aims to unleash these entrepreneurs and realize a society where they can devote their time and energy to what they truly want to accomplish. On the newly launched website, we advocate for our brand message 'Unleashing Entrepreneurs,' our purpose, and will more clearly communicate the society BlueBank aims for and the value we provide to entrepreneurs.

Becoming a presence that draws out the potential of entrepreneurs, from both business and personal aspects

BlueBank will evolve into a platform that supports both the business growth and personal enrichment of entrepreneurs, moving beyond just cash flow and tax/financial support.

For entrepreneurs who have grown their businesses, in addition to protecting and fostering assets, important themes include how to use their time, how to enrich time with family and loved ones, and how to approach health and experiences.

Starting from financial and management support, we aim to expand our value provision into areas such as asset formation, health, time usage, learning, and experiences, aiming to be an entity that supports the self-realization and well-being of entrepreneurs.

As a platform that maximizes the potential of entrepreneurs, BlueBank will continue to support those who continue to take on challenges.