Blue Puddle Celebrates 10th Anniversary with Full Renewal, Announces SI (Sticker Identity) – A CI Tool for Anything

Blue Puddle Inc. (Representative Director: Neji Sato) has implemented a corporate website renewal, a refresh of its CI (Corporate Identity), and the development of a new brand tool, 'SI (Sticker Identity),' ahead of its 10th anniversary. This renewal began with a two-month strategic review of 'WHO (who are the customers) and WHAT (what value do we deliver)' before the website production.

● Blue Puddle

https://blue-puddle.com/

CI Refresh: From English Logo to Japanese Logo

When the core target for 'WHO' was identified as 'person in charge at new companies,' the name 'Blue Puddle' was found to be difficult to read. Therefore, to coincide with the 10th anniversary, the English logo was changed to a Japanese logo.

It might be unusual for a design company with an English logo to switch to a Japanese one, but this decision was based on strategy (the English logo will continue to be used). Furthermore, a responsive logo was also created, which changes its size and layout depending on the usage scenario.

SI (Sticker Identity): A New Way to Make Anything a CI Tool

Along with the CI review, CI tools such as envelopes and paper bags were considered, but it was decided that printing them was not necessary. Therefore, a sticker-based format was adopted.

This was named 'SI (Sticker Identity).' By simply applying a sticker, anything from cardboard boxes to envelopes to cassette tapes can be transformed into a CI tool.

For small companies and creators, producing large quantities of custom-printed materials can be a burden in terms of cost and inventory. With SI, you can transform anything into a brand tool, as needed, when needed.

Various stickers like these are available

Stickerization of Brand Equity

Additionally, Blue Puddle has directly turned its 'brand equity to be strengthened' into stickers.

Brand equity refers to the 'awareness and image' associated with a brand. The more firmly it is etched in the target's mind, the more likely the brand is to be chosen. It's surprisingly rare to typographically represent the very words that convey the most important image/keywords. This time, we incorporated that into the design.

Site Renewal: "WEB from Strategy