Blue Farm Exhibits 'ChaaS' at SoftBank's Executive Briefing Center

Blue Farm Co., Ltd. (Headquarters: Hamamatsu, Shizuoka; CEO: Daisuke Aoki; hereinafter 'the Company'), which creates new connections between society and tea, is pleased to announce the start of an exhibition for its environmental value creation service, 'ChaaS,' at the 'EBC (Executive Briefing Center) STATION Ai' (Nagoya, Aichi) operated by SoftBank Corp.

This exhibition presents a new form of social implementation designed to connect regional agricultural resources with urban corporate activities to co-create new social value.

■ Background and Purpose of the Exhibition

The Company has been working to unlock the sustainable functions of tea plantations against the backdrop of social issues such as the decline of the tea industry and climate change. By exhibiting at SoftBank's 'EBC STATION Ai,' we aim to introduce our unique sustainable solutions, showcase case studies and mechanisms for visualizing environmental contributions, and expand the application of ChaaS through dialogues with companies visiting the center.

'EBC STATION Ai' is a next-generation business dialogue hub operated by SoftBank, designed to co-create solutions for challenges faced by advanced companies and local governments through technology and collaboration.

■ Exhibition Details

The exhibition is structured to allow visitors to visually experience the concept of 'connecting regional agricultural resources with urban corporate activities' through an overview of ChaaS, case studies of adopting companies, visuals of tea plantations, and model calculations of CO₂ absorption. We hope this will serve as a catalyst for new social implementation through discussions with companies visiting the EBC.

*Exhibition content is subject to change without notice.

■ About the Tea Plantation Subscription Service 'ChaaS'

ChaaS (Tea-field as a Service) is an 'environmental value creation subscription service' that allows companies to easily incorporate the environmental value of tea plantations across Japan (such as CO₂ absorption, biodiversity, and water source conservation). By simply switching their corporate beverages to sustainable green tea, companies can visualize their ESG contributions while supporting sustainable local agriculture.

Comment from Daisuke Aoki, CEO of Blue Farm Co., Ltd.

Our company has been taking on the challenge of reconnecting the roots of society—'agriculture' and 'nature'—with corporate activities. This exhibition serves as a venue to introduce the potential of ChaaS as a realistic means for companies to reflect 'environment' not just in their rhetoric, but in the products they actually use and give. By being exhibited at a future-oriented co-creation hub like 'EBC STATION Ai,' I hope this will serve as a starting point for dialogue to rethink the relationship between cities and regions, and between companies and agricultural resources, as we explore together how to 'incorporate an environmental perspective into daily life.'

Moving forward, we will continue to collaborate with diverse companies to rethink what a sustainable local society looks like.

■ Future Outlook

We will continue to advance initiatives that create new connections between regions, companies, and people through dialogues with businesses aiming for ESG compliance and the utilization of regional resources. We aim to make the form of co-creation through tea a part of daily life where the environment and the economy harmonize.

■ About Blue Farm Co., Ltd.

Founded in Shizuoka in 2021 with the vision of being a 'company that makes society healthy,' we support the construction of a sustainable tea industry and corporate ESG compliance by connecting mountainous tea plantations with businesses. By manifesting the environmental effects of tea plantations, which are estimated to be worth approximately 90 billion yen across Japan, we are addressing the issue of declining tea fields and supporting sustainable agriculture. For more information on Blue Farm's challenge to 'change the future through tea,' please visit our official website (https://blue-farm.co.jp/).