Bullet Group Publishes Special Interview Article with ORBIS Inc.

Bullet Group Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Atsushi Ogata / hereinafter "Bullet Group") is pleased to announce the release of a special interview article with ORBIS Inc.

In this article, amidst the changing landscape of customer acquisition in the cosmetics industry, ORBIS Inc. and Bullet Group discussed the theme of how to create touchpoints with premium customers who will continuously support the brand, going beyond transient new acquisitions. The article introduces the value of "third-party delivery" in affiliate advertising, an operational perspective that looks ahead to LTV (Life Time Value) and retention rates, and the importance of a hands-on, supportive partnership.

◆ Background of the Interview This interview was realized based on the relationship of trust built through daily initiatives, and the high evaluation we received not only for generating results in affiliate ad operations but also for our support system including creative production. Furthermore, on this occasion, they visited our Sendai branch, which handles our actual creative production, and the interview was conducted after they saw the actual production site. By having them understand not only our ad operations but also our production structure and philosophy towards creatives, it became an opportunity to discuss the overall picture of the support we provide more deeply.

◆ The Value of Support Extending Beyond Ad Operations to Include Creatives What was reaffirmed through this interview is that the role required in affiliate support is not limited to mere ad placement management or maximizing the number of acquisitions. In order to look ahead to building continuous relationships with customers, the quality of support including creatives, such as message design, expression quality, and an improvement system linked with operations, becomes crucial. This time, our company was evaluated not only in terms of ad operations but also regarding our practical capabilities and organizational structure for creative production. We perceive this evaluation as recognition at a practical level of our efforts to provide integrated support that combines operational support directly linked to results and creative support that determines the quality of user touchpoints.

◆ Looking Ahead Going forward, as a marketing partner contributing to the business growth of our client companies, we will continue to promote comprehensive support that includes not only ad operations but also creative production, maintenance of execution structures, and continuous improvement proposals. Through initiatives that contribute to the maximization of medium- to long-term customer value, rather than just short-term acquisition results, we will provide more essential marketing support.

◆ Article Overview Title: Not Ending with Just "Acquiring": ORBIS × Bullet Group Discuss Affiliate Operations in the LTV Era Published URL: https://bltinc.co.jp/service/consulting-solution/special-conversation-vol3