Blooming Nakanishi Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hajime Nakanishi), founded in 1879 (Meiji 12), will release "Large Handkerchiefs with Pockets for Cold Packs" as a measure against intense summer heat, from the Spanish brand "Sybilla" and Yokohama Motomachi's handbag brand "Kitamura".
In recent years, Japanese summers have become increasingly severe, and the demand for cooling items has expanded. On the other hand, many voices are heard saying, "I want to avoid things that obviously look like countermeasure goods," and "I want to use them naturally when commuting or going out." This product was developed to meet such needs.
Its appearance is an elegant and simple neckerchief. However, it is actually a functional handkerchief equipped with an internal pocket for storing a cold pack.
It can be used like a regular neckerchief, by wrapping it around the neck or draping it over the shoulders, allowing for subtle heatstroke prevention while naturally blending into your outfit.
It doesn't overtly declare "I'm a countermeasure." Yet, it possesses reliable functionality.
This is a new proposal for the coming summer, balancing fashion and functionality.
Website
Product Features
1. With a "hidden pocket" for storing cold packs A dedicated pocket for cold packs has been provided inside the large handkerchief.
Designed to be folded diagonally in half and wrapped around the neck, the pocket part is discreet from the outside. It allows for natural heat protection while maintaining the elegant appearance of a neckerchief.
2. Gentle perceived temperature, not too cold The overlap of the fabric can be adjusted depending on how it's worn, maintaining a comfortable coolness while preventing it from getting too cold.
It reduces the discomfort of "feeling too cold when directly touching" and can be used comfortably when going out or traveling.
3. Cotton material for sweat and sun protection simultaneously The material is 100% cotton, gentle on the skin.
It absorbs sweat well and can be easily washed. It is useful not only for sweat management around the neck but also as a sun protection item to shield the neck area from strong summer sunlight.
Product Overview
Large Handkerchief with Pocket
Sybilla Price (tax included): ¥2,750, 1 pattern, 2 color variations, approx. 58 x 58 cm, with cold pack pocket
When folded diagonally in half and wrapped, you can feel a pleasant coolness. If you wrap the handkerchief in a long, narrow way, overlapping the fabric, it prevents it from getting too cold.
Made of 100% cotton, gentle on the skin, it absorbs sweat well and also serves as a sun protection item.
Features Sybilla's characteristic simple and beautiful floral design.
Kitamura Price (tax included): ¥2,750, 1 pattern, 2 color variations, approx. 58 x 58 cm, with cold pack pocket
When folded diagonally in half and wrapped, you can feel a pleasant coolness. If you wrap the handkerchief in a long, narrow way, overlapping the fabric, it prevents it from getting too cold.
Made of 100% cotton, gentle on the skin, it absorbs sweat well and also serves as a sun protection item.
Features an elegant Kitamura logo as a subtle pattern, and the pocket has a design of a dog holding a Kitamura bag.
It is active in a wide range of situations, from daily life to active scenes, including commuting, school, travel, leisure, gardening, and outdoor events. It is a new summer staple that combines fashion and practicality.
Website
Sales Stores
・Online Shop [Handkerchief Gallery] URL: https://www.handkerchief-gallery.com/view/category/ct235 ・Handkerchief sections in department stores nationwide
Sybilla Brand Concept
"Sybilla" is a brand designed by the Spanish creator, Sybilla Sorondo. Its philosophy is to create products that women feel elegant and beautiful wearing. Its unique use of color, which creates its own world, has given rise to the term "Sybilla Color" and is supported by a wide range of people.
Kitamura Brand Concept
It is a handbag brand from Yokohama Motomachi, known for producing high-quality products with meticulous attention to detail, based on the keywords of gentleness, cuteness, and elegance.
Blooming Nakanishi Co., Ltd.
Founded in 1879 (Meiji 12) as a Western goods merchant in Fukiya-cho, Nihonbashi, Tokyo (present-day Ningyocho). Since then, for over 140 years, we have been committed to a single piece of fabric, with the corporate philosophy of providing richness and prosperity to people around the world through manufacturing. We primarily handle a wide range of textile products, including handkerchiefs, tablecloths, and hotel linens. We also engage in wholesale to department stores and specialty stores nationwide, develop our own brands, operate retail businesses, and conduct OEM businesses.
Company Profile
Company Name: Blooming Nakanishi Co., Ltd. Founded: November 16, 1879 Representative: President Hajime Nakanishi Head Office: 3-2-8 Nihonbashi Ningyocho, Chuo-ku, Tokyo TEL 03-3663-2331 (main) Business Activities: Planning and sales of textile products [Company Website] https://www.blooming.co.jp/ [X] https://twitter.com/blooming1879?lang=ja [Instagram] https://www.instagram.com/blooming1879/?hl=ja [YouTube] https://www.youtube.com/channel/UCJarMZYWCCoN97SdZ5eTzaw [Online Shop] Handkerchief Gallery https://www.handkerchief-gallery.com/ [Online Shop] Classics the Small Luxury https://classics-the-small-luxury.com/
FACT BOX
- Source: PR TIMES
- Category: product_launch