BLANC Begins Collaboration with DEFENDER
BLANC, which operates nature-harmonious hotels, has announced a collaboration with DEFENDER, an adventure brand from the UK. The first initiative was a special event for DEFENDER owners at "BLANC YATSUGATAKE," which will grand open on April 24, 2026.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:31 (486h 43m after Collected)
BLANC Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Takuya Yamanaka; hereinafter "the Company"), which develops nature-harmonious hotels, is pleased to announce the start of a collaboration with "DEFENDER," an adventure brand of British origin developed by Jaguar Land Rover Japan Ltd. (hereinafter "JLRJ").
As the first phase of this collaboration, a special event for DEFENDER owners, "DEFENDER & BREAKFAST in YATSUGATAKE," was held at the Company's facility "BLANC YATSUGATAKE" (Hokuto City, Yamanashi Prefecture), which is scheduled for its grand opening on April 24, 2026.
The Company was also adopted as the venue for "DEFENDER JOURNEY IN YAMANASHI" last year. This marks the second collaboration with DEFENDER, evolving into a partnership that shares the values of both brands.
DEFENDER×BLANC (Image caption)
## [Background of the Collaboration]
DEFENDER is an adventure brand that combines urban and sophisticated design with high off-road capability, supporting a wide range of experiences from stylish daily life in the city to active experiences in nature. Its worldview has a high affinity with BLANC's philosophy of providing stays that offer a deep breath in nature, away from the hustle and bustle of the city. DEFENDER was deemed suitable as a connecting presence for BLANC, which has bases in both urban and suburban natural environments.
Furthermore, the stay experience offered by BLANC, which utilizes trailer houses to minimize environmental impact while capturing natural scenery, goes beyond mere "travel" or "accommodation" to provide an experiential value that guides people to nature.
Through this collaboration, both companies will propose the value of stays in nature and new lifestyle experiences to DEFENDER owners.
[Main Partnership Details]
- Exhibition and shuttle services for DEFENDER vehicles at BLANC facilities
- Special accommodation benefits and privileges for DEFENDER owners at BLANC
DEFENDER vehicle exhibition at BLANC facilities (Image caption)
As the first phase of this collaboration, a special event for DEFENDER owners, "DEFENDER & BREAKFAST in YATSUGATAKE," was held at the Company's facility "BLANC YATSUGATAKE" (Hokuto City, Yamanashi Prefecture), which is scheduled for its grand opening on April 24, 2026.
The Company was also adopted as the venue for "DEFENDER JOURNEY IN YAMANASHI" last year. This marks the second collaboration with DEFENDER, evolving into a partnership that shares the values of both brands.
DEFENDER×BLANC (Image caption)
## [Background of the Collaboration]
DEFENDER is an adventure brand that combines urban and sophisticated design with high off-road capability, supporting a wide range of experiences from stylish daily life in the city to active experiences in nature. Its worldview has a high affinity with BLANC's philosophy of providing stays that offer a deep breath in nature, away from the hustle and bustle of the city. DEFENDER was deemed suitable as a connecting presence for BLANC, which has bases in both urban and suburban natural environments.
Furthermore, the stay experience offered by BLANC, which utilizes trailer houses to minimize environmental impact while capturing natural scenery, goes beyond mere "travel" or "accommodation" to provide an experiential value that guides people to nature.
Through this collaboration, both companies will propose the value of stays in nature and new lifestyle experiences to DEFENDER owners.
[Main Partnership Details]
- Exhibition and shuttle services for DEFENDER vehicles at BLANC facilities
- Special accommodation benefits and privileges for DEFENDER owners at BLANC
DEFENDER vehicle exhibition at BLANC facilities (Image caption)