For Companies Expanding Overseas: Three Practical Resources Covering Successful Overseas Marketing Strategies Now Available for Free!

BizX Corporation (Headquarters: Shibuya-ku, Tokyo, Representative Director: Michiharu Sugamiya) has supported many Japanese companies challenging overseas markets. Based on the knowledge gained through this support, we have compiled a clear and concise document outlining the important digital marketing points that many Japanese companies should implement first when expanding overseas.


■ Background
Accelerating overseas expansion of Japanese companies, but challenges in "digital strategy"


Currently, many Japanese companies are accelerating their entry into rapidly growing overseas markets.

However, the voices often heard from companies considering or already having expanded overseas are:
Before expansion, there are strong anxieties about "lack of local information," "partner development," and "sales channel development." After expansion, these worries shift to "talent acquisition," "compliance with laws and business practices," "quality control," and "expansion of sales in existing markets." This is the reality where businesses are facing hurdles and not progressing smoothly.


▼Challenges before and after expansion (認知拡大・販路拡大 - Awareness expansion and sales channel expansion)






Phase


Main challenges in awareness expansion


Main challenges in sales channel expansion





Before expansion


・Don't know how to do overseas PR (11.3%...