For Companies Expanding Overseas: Free Release of "3 Practical Guides" Covering Successful Global Marketing Strategies!

BizX Corporation (Headquarters: Shibuya-ku, Tokyo; CEO: Michiharu Sugamiya) has supported many Japanese companies in their challenge to enter overseas markets. Based on the knowledge gained through our support, we have compiled materials that clearly summarize the important points in digital marketing that many Japanese companies should first practice in their overseas expansion.

A Digital Marketing Textbook for B2B Companies in Overseas Markets | BizX Corporation

Background

Japanese companies' overseas expansion is accelerating, yet they face challenges with 'digital strategy'

Challenges many Japanese companies face before and after expanding overseas | BizX Corporation

Currently, many Japanese companies are accelerating their expansion into rapidly growing overseas markets.

However, we often hear from companies that are considering or have already expanded overseas.

Before expansion, there are strong concerns about 'lack of local information,' 'developing partners,' and 'anxiety about developing sales channels.' After expansion, the worries shift to 'securing personnel,' 'adapting to legal regulations and business customs,' 'quality control,' and 'expanding sales in existing markets.' The reality is that they are hitting a wall and are unable to successfully advance their business.

▼ Challenges Before and After Expansion (Expanding Recognition and Sales Channels)

Phase

Main Challenges in Expanding Recognition

Main Challenges in Expanding Sales Channels

Before Expansion

・Unsure how to conduct PR for overseas (11.3%...