What Was Missing in Unsuccessful Outbound Calls? — Insights from Bizibl's Company-Wide Calling Project and the Potential of Webinar Utilization

Bizibl Technologies Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Yohei Hanatani; hereinafter "Bizibl"), provider of the webinar marketing platform "Bizibl," will host a webinar titled "What Was Missing in Unsuccessful Outbound Calls? — Insights from Bizibl's Company-Wide Calling Project and the Potential of Webinar Utilization" from Wednesday, July 8, 2026, to Friday, July 10, 2026, on the Bizibl platform.

Background

In B2B sales and marketing, many companies continue making cold calls but struggle to convert them into meetings, facing challenges in both performance and team burnout. As the approach of "simply increasing call volume" reaches its limits, the focus is shifting from the act of calling itself to the structural design of meeting generation.

From April 2026 for approximately two months, Bizibl conducted an outbound calling project involving all employees except the development team. This company-wide initiative included not only sales staff but also customer success and marketing personnel, who conducted outreach to large volumes of cold leads.

However, the project ultimately failed to meet its initial KPIs for meeting acquisition.

Despite this, the project yielded crucial insights. We learned that in modern B2B sales, cold calls rarely succeed without thoughtful engagement design—specifically, a clear rationale for why the prospect should speak with us *right now*. Furthermore, we discovered that webinars can serve as an effective tool to create such engagement opportunities.

In this webinar, we will share first-hand data from our internal calling project, including failure metrics. Rather than presenting a success story, we will provide concrete strategies on how combining outbound calls with webinars can improve the reproducibility of meeting generation, based on lessons learned from missing our KPIs.

Key Topics Covered

- Overview and results of Bizibl’s company-wide calling project - Why cold calling is becoming less effective - Before-and-after examples of call scripts - Bottlenecks in meeting generation revealed by failure data - Practical methods for integrating outbound calls with webinars - Operational strategies to consistently convert leads into meetings

Who Should Attend

- Sales leaders aiming to improve outbound sales performance - Professionals seeking to enhance inside sales team productivity - Those concerned about the inefficiency and burnout in calling operations - Marketers looking to re-evaluate the use of in-house leads - Marketing leaders interested in using webinars as a lead-to-meeting strategy

Event Overview

- Webinar Title: What Was Missing in Unsuccessful Outbound Calls? — Insights from Bizibl's Company-Wide Calling Project and the Potential of Webinar Utilization - Dates: July 8 (Wed) – July 10 (Fri), 2026 - Format: Online delivery via Bizibl - Capacity: 100 participants - Organizer: Bizibl Technologies Inc.

Registration

To attend this webinar, please register in advance via the link below.

Register here