Rakus Case Study Released: Strengthening Lead Generation through In-house Webinar Strategy

Bizibl Technologies has released a case study featuring the implementation of its webinar marketing tool, 'Bizibl,' by Rakus.

Rakus, provider of the cloud-based attendance management system 'Rakuraku Kintai,' faced challenges in reaching potential customers while generating leads through webinars. To address this, they adopted Bizibl's training program to bring webinar planning and operational expertise in-house and build a structure for consistent lead generation.

Background and Challenges Rakus faced several issues: - Low lead conversion rates from informational webinars - Challenges in improving win rates for product introduction webinars - Shortage of content for prospective customers in the consideration stage - Fragmented internal expertise and difficulty in generating continuous new ideas

Results and Changes Following a 10-month initiative, the following improvements were realized: - Systematized webinar planning: Frameworks enable continuous idea generation. - Increased event frequency and appointments. - Established funnel design: Tailored approaches based on customer consideration stages. - Strengthened collaboration with sales departments. - Institutionalized expertise: Rollout of the operational model to other product teams.

For more details, please visit the official website: https://bizibl.tv/case/interview/rakurakukintai