Rakus Case Study Released: Strengthening Lead Generation through In-house Webinar Strategy
Key facts
- Rakus Case Study Released: Strengthening Lead Generation through In-house Webinar Strategy
- Rakus has implemented the 'Bizibl' webinar marketing tool to bring webinar planning and operations in-house. By designing content based on customer consideration stages and building an operational framework, the company has successfully increased lead generation efficiency.
- Source: PR Times
- Date: June 9, 2026
Direct answer
Rakus has implemented the 'Bizibl' webinar marketing tool to bring webinar planning and operations in-house. By designing content based on customer consideration stages and building an operational framework, the company has successfully increased lead generation efficiency.
- Citation
- Rakus Case Study Released: Strengthening Lead Generation through In-house Webinar Strategy (June 9, 2026), PR Times
- Source
- PR Times
- Date
- June 9, 2026
Rakus has implemented the 'Bizibl' webinar marketing tool to bring webinar planning and operations in-house. By designing content based on customer consideration stages and building an operational framework, the company has successfully increased lead generation efficiency.
📋 Article Processing Timeline
- 📰 Published: June 9, 2026 at 20:30
- 🔍 Collected: June 9, 2026 at 11:51
- 🤖 AI Analyzed: June 9, 2026 at 12:03 (11 min after Collected)
Bizibl Technologies has released a case study featuring the implementation of its webinar marketing tool, 'Bizibl,' by Rakus.
Rakus, provider of the cloud-based attendance management system 'Rakuraku Kintai,' faced challenges in reaching potential customers while generating leads through webinars. To address this, they adopted Bizibl's training program to bring webinar planning and operational expertise in-house and build a structure for consistent lead generation.
■ Background and Challenges
Rakus faced several issues:
- Low lead conversion rates from informational webinars
- Challenges in improving win rates for product introduction webinars
- Shortage of content for prospective customers in the consideration stage
- Fragmented internal expertise and difficulty in generating continuous new ideas
■ Results and Changes
Following a 10-month initiative, the following improvements were realized:
- Systematized webinar planning: Frameworks enable continuous idea generation.
- Increased event frequency and appointments.
- Established funnel design: Tailored approaches based on customer consideration stages.
- Strengthened collaboration with sales departments.
- Institutionalized expertise: Rollout of the operational model to other product teams.
For more details, please visit the official website:
https://bizibl.tv/case/interview/rakurakukintai
Rakus, provider of the cloud-based attendance management system 'Rakuraku Kintai,' faced challenges in reaching potential customers while generating leads through webinars. To address this, they adopted Bizibl's training program to bring webinar planning and operational expertise in-house and build a structure for consistent lead generation.
■ Background and Challenges
Rakus faced several issues:
- Low lead conversion rates from informational webinars
- Challenges in improving win rates for product introduction webinars
- Shortage of content for prospective customers in the consideration stage
- Fragmented internal expertise and difficulty in generating continuous new ideas
■ Results and Changes
Following a 10-month initiative, the following improvements were realized:
- Systematized webinar planning: Frameworks enable continuous idea generation.
- Increased event frequency and appointments.
- Established funnel design: Tailored approaches based on customer consideration stages.
- Strengthened collaboration with sales departments.
- Institutionalized expertise: Rollout of the operational model to other product teams.
For more details, please visit the official website:
https://bizibl.tv/case/interview/rakurakukintai
FAQ
株式会社ラクスが抱えていたウェビナー施策の課題は何ですか？
情報収集層向けのウェビナーは集客できるが商談化率が低く、商品紹介ウェビナーは受注率に課題がありました。また、検討初期から比較検討層へのアプローチコンテンツが不足し、ノウハウが属人化していました。
株式会社ラクスがBiziblを選定したポイントは何ですか？
実践的な研修プログラム、費用対効果と支援期間のバランス、そしてBizibl自身がウェビナーで商談・受注を創出してきた再現性のあるノウハウが評価されました。
導入によりどのような成果が得られましたか？
約10か月の取り組みで、ウェビナー企画の体系化、開催数とアポイント獲得数の増加、ファネル設計の確立、営業部門との連携強化、そしてノウハウの組織資産化を実現しました。
Biziblとはどのようなサービスですか？
ウェビナーマーケティングツールであり、ウェビナー企画から集客、運用、商談化までを一貫して支援する機能と、ノウハウ提供のプログラムを提供しています。
本導入事例の詳細はどこで確認できますか？
Biziblの導入事例ページ（https://bizibl.tv/case/interview/rakurakukintai）で詳細を確認できます。