71.4% feel the challenge of fragmentation in BtoB marketing measures

Key facts

  • 71.4% feel the challenge of fragmentation in BtoB marketing measures
  • A survey by Bizibl and IDEATECH reveals that 71.4% of BtoB marketers face challenges with siloed marketing tactics, and only 4.6% have achieved true integration.
  • Source: PR Times
  • Date: April 7, 2026

Direct answer

A survey by Bizibl and IDEATECH reveals that 71.4% of BtoB marketers face challenges with siloed marketing tactics, and only 4.6% have achieved true integration.

Citation
71.4% feel the challenge of fragmentation in BtoB marketing measures (April 7, 2026), PR Times
Source
PR Times
Date
April 7, 2026
A survey by Bizibl and IDEATECH reveals that 71.4% of BtoB marketers face challenges with siloed marketing tactics, and only 4.6% have achieved true integration.
調査NQ 84/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 7, 2026 at 20:30
  • 🔍 Collected: April 7, 2026 at 12:00
  • 🤖 AI Analyzed: April 20, 2026 at 22:12 (322h 12m after Collected)
Bizibl Technologies Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director and CEO: Yohei Hanatani, hereinafter Bizibl), which provides the webinar marketing tool "Bizibl", conducted a "Survey on the Orchestration of BtoB Marketing Measures" jointly with IDEATECH Inc., targeting 325 managers and persons in charge involved in BtoB marketing.

■ Survey Summary
- 71.4% feel a decline in results and an increase in costs due to siloed fragmentation of measures.
- 84.3% recognize the need for integration of measures.
- On the other hand, only 4.6% answered "integration has been achieved."

It has become clear that while many companies feel the "need for integration," they have not yet been able to execute it.

■ Nearly 60% recognize the "19 Channels"; channel understanding is progressing
Regarding the "19 channels" advocated in the book "Traction," 61.2% answered that they recognize them.

Also, as for the measures they are currently focusing on:
- SNS operations: 51.7%
- Content marketing: 37.5%
- Digital advertising: 32.0%

The utilization of diverse channels, centering on digital, is progressing.

■ On the other hand, "Measures they want to work on but haven't been able to" also surfaced
As measures they want to strengthen in the future but have not been able to tackle sufficiently:
- Website optimization: 30.8%
- Webinar / Online

FAQ

What percentage of BtoB marketing professionals feel challenges due to fragmented marketing measures according to the Bizibl survey?

71.4% of BtoB marketing professionals feel a decline in results and increased costs due to siloed fragmentation of marketing measures, according to the Bizibl survey.

Which companies conducted the 'Survey on the Orchestration of BtoB Marketing Measures' and how many participants were involved?

Bizibl Technologies Inc. and IDEATECH Inc. conducted the survey targeting 325 managers and personnel involved in BtoB marketing.

What percentage of respondents recognize the need for integration of BtoB marketing measures, and how many claim to have achieved it?

84.3% of respondents recognize the need for integration of BtoB marketing measures, but only 4.6% stated that integration has been achieved.

What is the name of the marketing tool provided by Bizibl Technologies Inc. and who is the CEO?

The marketing tool provided by Bizibl Technologies Inc. is called 'Bizibl', and the CEO is Yohei Hanatani.

Which marketing channels are most commonly focused on by BtoB marketers according to the survey results?

SNS operations are focused on by 51.7%, content marketing by 37.5%, and digital advertising by 32.0% of BtoB marketers in the survey.

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