Lingerie and Roomwear Brand "aimerfeel" Significantly Improves ZOZO Customer Order Ratio from 3% to 11% by Introducing "ZOZO Customer Order Linkage by Store Record"!

Store Record Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Kotaro Higuchi; hereinafter "the Company") announced that its ZOZOTOWN inventory linkage application, "ZOZO Customer Order Linkage by Store Record," has been adopted by Sock Kobe Co., Ltd. (Headquarters: Kobe City, Hyogo Prefecture), which operates the women's lingerie and roomwear brand "aimerfeel."

This implementation enables real-time automatic linkage of inventory information for all SKUs registered in Next Engine to ZOZOTOWN, significantly capturing previously missed sales opportunities. The customer order ratio within ZOZOTOWN sales increased from 3% before implementation to 11%, and customer order sales themselves expanded by approximately 3 times (300%) compared to before implementation.

In the lingerie category, where a single product can have more than 12 SKUs, previously only about 80% of the total could be sold on ZOZOTOWN due to the inability to link SKUs with low inventory. After implementation, all SKUs are automatically linked.

The background of the implementation and its effects are published as a case study interview. Please refer to the URL below for details.

■ aimerfeel (aimerfeel) Achieves 3x Customer Order Sales and Improves ZOZOTOWN Customer Order Ratio from 3% to 11% with Automatic Inventory Linkage

https://service.storerecord.jp/aimerfeel-zozo

Inquiries

Background of Implementation

Sock Kobe Co., Ltd. operates the women's lingerie and roomwear brand "aimerfeel" through directly managed stores nationwide, its official e-commerce site, and major malls such as ZOZOTOWN, Rakuten Ichiba, Yahoo! Shopping, Amazon, and au PAY Market. ZOZOTOWN is positioned as one of its main sales channels.

Before implementation, they faced the following challenges due to manual operations for linking Next Engine inventory:

- SKUs with less than a certain number of items in their own warehouse could not be linked for customer orders, and with over 12 SKUs per product, manual management was unmanageable. Approximately 20% of SKUs could not be linked for customer orders on ZOZOTOWN.
- Daily operations involved importing order CSVs received from ZOZOTOWN into Next Engine for customer order processing, taking about 1 hour of operational man-hours each morning.

Usage Status After Implementation

By utilizing the main functions of "ZOZO Customer Order Linkage by Store Record," the above challenges have been resolved.

Real-time automatic linkage of Next Engine inventory to ZOZOTOWN

Inventory information registered in Next Engine is automatically linked to ZOZOTOWN in real-time. Previously, only "inventory deposited and customer order inventory manually linked for customer orders" could be sold. Now, operations have shifted to a state where all inventory, including that in their own warehouse, can be sold on ZOZOTOWN.

Support for all SKU linkages

All SKUs, including those with low inventory that could not be linked previously, are now linked.

Reduced invoice processing by automatic import of customer orders

Customer order information received from ZOZOTOWN is automatically imported into Next Engine, eliminating the approximately 1 hour of daily CSV import and invoice creation work. Even when weekend customer orders accumulate on Monday morning, they can be handled without additional manual work.

Comment from Ms. Mitsuho Wada, EC Business Department, Sock Kobe Co., Ltd.

Before introducing "ZOZO Customer Order Linkage by Store Record," customer orders from ZOZOTOWN were not automatically allocated inventory, and there was a time lag between order and manual allocation, sometimes leading to stockouts if unexpected sales occurred on other channels. Additionally, due to operational constraints, SKUs with low inventory in their own warehouse could not be linked for customer orders, resulting in about 20% of total SKUs not being sold due to insufficient inventory. Therefore, there was always a sense of missing out on sales opportunities for customers.

After implementation, inventory information for all SKUs registered in Next Engine is automatically linked to ZOZOTOWN, and the customer order ratio within ZOZOTOWN sales increased from 3% to 11%. Customer order sales themselves increased by approximately 3 times compared to before implementation, giving us a real sense of being able to capture previously missed sales. Furthermore, the daily 1-hour customer order invoice processing work has been eliminated, significantly reducing the burden on the team.

What is "ZOZO Customer Order Linkage by Store Record"?

ZOZO Customer Order Linkage by Store Record

"ZOZO Customer Order Linkage by Store Record" provides real-time linkage of Next Engine inventory data to ZOZOTOWN, and from ZOZOTOWN.