UGC Utilization Tool Vimmy Launches New Feature to Turn Social Media Posts Collected via Campaigns into "Sales Assets" via QR Codes and Site Embeds

Browse and Utilize UGC Seamlessly for Sales

Beauty Kikaku Co., Ltd. (Head Office: Shinjuku-ku, Tokyo, Representative Director: Norimitsu Fujioka), which operates the social media campaign platform "Vimmy," has launched a new feature in May 2026 that allows users to directly utilize social media posts (UGC) generated through campaigns as sales assets via QR codes and embed codes for company websites.

This enables UGC, which previously tended to be "collected and then forgotten," to be repurposed as "sales assets" for everything from in-store POP displays to e-commerce sites and landing pages (LPs), without the need for additional shooting or editing costs.

Development Background: The Growing Value and Challenges of "UGC" Amidst Rising Advertising Costs and Stealth Marketing Regulations

In today's consumer purchasing behavior, "UGC (User Generated Content)," which consists of real experiences and reviews from others, tends to be trusted more deeply than corporate advertising.

Furthermore, since the enforcement of stealth marketing (sutemi) regulations in 2023, companies have been strongly urged to utilize clean UGC with transparency.

However, in actual marketing operations, processes such as "selecting permissions for collected posts," "editing," and "implementing on company websites" have required significant costs and specialized knowledge, leading to many cases where valuable UGC collected goes unused and gets buried.

To solve these challenges, Vimmy has developed a new feature that allows for seamless, no-code completion from "collection" to "secondary use that leads to sales."

Overview of New Feature: Turn Collected UGC into "Sales Assets with One Click"

With the addition of this feature, company representatives can deploy UGC across multiple channels in the following three steps, even without specialized knowledge:

QR Code Download Page

1. One-click High-Resolution QR Code Issuance

A dedicated QR code is automatically issued for each campaign. It can be downloaded as a high-resolution image suitable for printing, allowing it to be directly displayed on in-store POPs, flyers, product packaging, digital signage, and more.

Viewable "Everyone's Posts" Page

2. Automatic Generation of a "Public Gallery" Requiring No Login

A special page is automatically generated where all users who access it via QR code or external link can view "everyone's posts" collected for that campaign. It is optimized for both PCs and smartphones, and tapping on each post will navigate to the original social media app (authentic account).

3. Website Embedding (iframe Specification) Completed with Copy-Paste

By simply pasting the issued embed code (iframe) into your company's e-commerce site or product LP, you can install a UGC gallery with no coding required.

This significantly reduces website modification costs.

Features of This Function: Cross-Platform for 4 Major SNS x Automatic Optimization by "Most Appealing Order"

Cross-Platform Aggregation and Automatic Sorting of 4 Major SNS

Posts from four platforms – Instagram, TikTok, YouTube, and Lemon8 – are aggregated into a single gallery. Furthermore, the system automatically sorts them by playback count and reaction, ensuring that the most effective posts are always displayed at the forefront with zero operational effort.

Clean Design with Clear Rights Management

Since UGC data is not re-hosted (duplicated and stored) on the company's own servers but is designed to direct traffic to the original post in accordance with platform specifications, it protects the company's brand safety in terms of copyright and reliability.

Main Usage Scenarios

Usage Examples

【In-Store / Offline】

Guide customers to the "Everyone's Posts Gallery" via QR codes placed on in-store POPs to support customer purchase decisions (the final push).

【E-commerce Site / Product LP】

Contribute to improved conversion rates (CVR) by embedding realistic video reviews within product pages for users who are hesitant about purchasing.

【Exhibitions / Events】

Display QR codes on signage and panels within the venue to visualize the enthusiasm of general participants who gather in real-time during the event.

Future Outlook

Vimmy will continue to update its mechanisms to enable strong and healthy connections between brands and consumers. We aim to become a new sales infrastructure for the SNS era by expanding functions that maximize the utilization of consumers' real "voices" and "enthusiasm."

Service Overview

Service Name: Social Media Campaign Platform "Vimmy"

Service Content: A platform where brands can run video posting and receipt posting campaigns, and users can participate and earn rewards. Supports Instagram, TikTok, YouTube, and Lemon8.

URL: https://lp.vimmy.jp/

Company Overview

Company Name: Beauty Kikaku Co., Ltd.

Location: 2F REXIED Ichigaya Sanai-cho, 29-3 Ichigaya Sanai-cho, Shinjuku-ku, Tokyo, 162-0846

Representative: Norimitsu Fujioka

Established: September 2024

URL: info@biyo-kikaku.jp

Department in Charge: Sales Department / Saito

Email: saito@biyo-kikaku.jp

Free Consultation Inquiry: https://lp.vimmy.jp/contact

Inquiries Here

・Want to know the plan that suits your campaign ・Those who want to know the outline of pricing ・Want simple materials

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