Don't Give Up on Your Dog's Health for Price Reasons. Introducing "Cocomogu," a Sister Brand to No. 1 Fresh Dog Food "Cocグルメ," to "Popularize" Handmade Meals.

Biofilia Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Kota Iwahashi), which develops handmade meal brands for dogs and cats, will launch "Cocomogu" on Friday, March 27, 2026, as a sister brand to "Cocグルメ," the No. 1 (※1) fresh food (※2) that has "transformed dog meals into handmade quality." To respond to the voices of pet owners who worry, "I want to give my beloved dog safe and healthy meals, but the daily fresh food is too expensive," we have partnered with reliable overseas food factories. By using human-grade meat, fish, and vegetables, and combining the know-how of the Cocグルメ development team with the high technical capabilities of the new factory, we have achieved handmade quality that is safe and additive-free (※3) at an accessible price. We aim to expand the reach of handmade meals in the pet food market by balancing "deliciousness and health." Our manufacturing philosophy is to believe that delivering "the joy of eating and healthy days" to all pets leads to the happiness of all family members, and we aim to deliver this "cycle of joy" to every household. To achieve this, we will continue to expand the dietary options for dogs and cats daily, growing together as your family's food partner. ※1 Survey by TPC Marketing Research Co., Ltd., targeting companies primarily engaged in online retail, for fiscal years 2022 and 2023. ※2 Dog food that has not undergone dry processing or retort processing. ※3 No antioxidants, coloring agents, pH adjusters, colorants, flavors, or seasonings used. Click here for the brand site. To ensure that pet owners do not give up on their dog's health and the joy of eating due to "price." In recent years, while more pet owners are particular about their dog's diet, many struggle with the barriers of price and effort, saying, "I want to buy healthy and enjoyable food for my dog, but it's difficult for every meal," or "I don't have time to make it myself, and I'm worried about nutritional imbalances." We believe that delivering "the joy of eating and healthy days" to all pets leads to the happiness of all family members, and we aim to deliver this "cycle of joy." By delivering "Cocグルメ," we have consistently conveyed the importance of "deliciousness" in pet food. As a result, we feel that the value of "deliciousness" is now spreading as an important criterion in the premium food market. In this context, while Cocグルメ is a core brand of the highest quality that we can confidently deliver, we sometimes receive feedback that daily use is difficult due to its price, and the value of "deliciousness" has not yet fully reached the more affordable price ranges. Dogs are precious family members in every household. We want to reduce the anxiety of pet owners regarding daily meals and deliver the deliciousness and peace of mind of handmade quality to more dogs. With this in mind, the development of "Cocomogu" began as an entry-level line that values the philosophy of Cocグルメ, pursuing ease of use with room-temperature storage and small sizes. "Cocomogu" will serve as an opportunity to expand dietary options for dogs, making daily meals not just about nutrition.