IPO Association Todoroki Adopts "b-growth Pro," a BtoB Marketing-Specialized Freelance Marketer Matching Service

b-growth Inc. (Headquarters: Minato-ku, Tokyo; CEO: Tadashi Hishinuma; hereinafter "the Company") is pleased to announce that IPO Association Todoroki (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hiroaki Kato; hereinafter "IPO Association Todoroki") has adopted "b-growth Pro," a BtoB marketing-specialized freelance marketer matching service.

By utilizing b-growth Pro, IPO Association Todoroki has succeeded in producing multiple pieces of content in a short period. They have realized a multifaceted information dissemination system that integrates multiple channels, including PR TIMES, their corporate website, and email newsletters.

In light of these results, the Company will continue to strengthen the collaboration between the two organizations.

[Full case study article available here: https://bgrowth.jp/case/todoroki]

Marketing Challenges Before Adopting b-growth Pro ・Lacked marketing experience and was unable to determine the priority of initiatives. ・Lacked resources for content production, such as implementation case studies and company brochures. ・Had no operational processes in place for regular information dissemination, such as email marketing.

Changes After Adopting b-growth Pro ・Clarified the optimal marketing initiatives based on current budget and business phase. ・Enabled the continuous output of internal assets that were previously dormant, such as case studies and information on event/media appearances. ・Established a reproducible marketing system within the company through the introduction and operational design of email distribution tools.

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Comment from Hiroaki Kato, Representative Director and Chairman, IPO Association Todoroki Many companies possess unique strengths, such as knowledge and formats cultivated in-house. However, as a business grows, decision-making often becomes skewed toward an internal perspective, making it difficult to incorporate new measures or ways of thinking.

It is precisely in such situations that I believe it is important to objectively review measures and perspectives that were not previously considered, from the standpoint of a third party.

b-growth does not look at marketing measures in isolation; by organizing them while taking a bird's-eye view of the whole, they clarify "what should be continued" and "what should be reviewed" in the current growth phase.

By organizing the big picture, it creates a state where the business owner themselves can make decisions on the next move with a sense of conviction. Even just consulting with them once should provide sufficient value in terms of organizing the current situation and updating your decision-making criteria.

Comment from Tadashi Hishinuma, CEO, b-growth Inc. "Under our mission of 'realizing business growth by providing the fastest, most optimal, and highest-quality matching between businesses and marketers,' we provide support primarily to companies engaged in BtoB business.

The IPO Association Todoroki, whom we have had the pleasure of supporting, does not merely provide consulting for the purpose of going public. They take an approach that increases the probability of an IPO by combining investor and financial literacy perspectives to improve the matching accuracy between investors and business owners aiming for an IPO.

Representative Mr. Kato himself has the experience of successfully taking companies he belonged to public multiple times, and he provides hands-on support with high resolution. We are very pleased to be able to contribute to the wonderful activities of IPO Association Todoroki and, indirectly, support companies aiming for an IPO.

We will continue to raise the bar for the Japanese marketing industry by matching companies facing challenges with experienced and proven marketers."

[Full case study interview available here: https://bgrowth.jp/case/todoroki]

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◆ Overview of b-growth Inc. Company Name: b-growth Inc. Headquarters Address: 7F, Shin Aoyama Building East, 1-1-1 Minami-Aoyama, Minato-ku, Tokyo 107-0062 Representative: Tadashi Hishinuma, CEO Main Business: BtoB marketing support business Corporate Website: https://bgrowth.jp/ [Community for BtoB Business Executives and Marketers] BtoB Marketing Research Group: https://www.facebook.com/groups/966370787340691/

◆ Overview of IPO Association Todoroki Company Name: IPO Association Todoroki Headquarters Address: 11F, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Representative: Hiroaki Kato, Chairman and Representative Director Main Business: Promotion and awareness of IPOs, research and training on business management Corporate Website: https://www.todorok-evolution.jp/

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Services Provided by b-growth b-growth provides the following services to solve the challenges of BtoB corporate clients:

- BtoB Business Growth Support Service by Freelance Marketers: b-growth Pro - Agent Service Specialized for BtoB Marketers: b-growth Agent - Advertising Operation Service Specialized for BtoB Business: b-growth AdMaster - Content Production Service Specialized for BtoB Business: b-growth Creative

*We are always accepting requests for interviews and various information provision regarding our company and the BtoB Marketing Research Group, so please feel free to contact us.