b-growth Inc. (Headquarters: Minato-ku, Tokyo, CEO: Masaru Hishinuma, hereinafter "Our Company") is pleased to announce that the IPO Association Todoroki General Incorporated Association (Headquarters: Minato-ku, Tokyo, President: Hiroaki Kato, hereinafter "IPO Association Todoroki") has implemented "b-growth Pro," a matching service for contract marketers specializing in BtoB marketing. By utilizing b-growth Pro, IPO Association Todoroki has successfully produced multiple pieces of content in a short period. A multi-faceted information dissemination system has been realized, coordinating multiple channels such as PR TIMES, company websites, and email newsletters.
Based on these achievements, our company will continue to strengthen our collaborative efforts with both organizations.
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Marketing Domain Challenges Before Implementing b-growth Pro ・Lack of marketing experience, making it difficult to prioritize initiatives. ・Insufficient resources for content creation, such as case studies and company brochures. ・Absence of an operation for regularly disseminating information, such as email newsletters.
Changes After Implementing b-growth Pro ・Clarified optimal marketing initiatives based on current budget and phase. ・Assets previously dormant within the company, such as case studies and event/media appearances, have been continuously produced. ・Established a reproducible marketing system within the company through the introduction and operational design of an email distribution tool.
Mr. Hiroaki Kato, Representative Director and Chairman of IPO Association Todoroki General Incorporated Association Many companies possess unique strengths, such as knowledge and formats cultivated internally. On the other hand, as businesses grow, decision-making can become too internally focused, making it difficult to incorporate new initiatives and ways of thinking.
It is precisely in such situations that we believe it is important to objectively review measures and perspectives that were not previously considered, from a third-party standpoint. b-growth clarifies "what should be continued" and "what should be reviewed" in the current growth phase, not by looking at marketing initiatives individually, but by organizing them with an overview of the whole.
As the overall picture becomes clearer, a state is created where management can make decisions about the next steps with a sense of conviction. Even just consulting once can provide significant value in terms of organizing the current situation and updating decision-making criteria.
Comment from Masaru Hishinuma, Representative Director and CEO of b-growth Inc. "Our company's mission is to 'realize business growth by achieving the fastest, most optimal, and best matching of businesses and marketers,' and we primarily support companies engaged in BtoB business. This time, the IPO Association Todoroki, whom we have supported, does not merely conduct consulting for the purpose of listing on the stock exchange; they approach it by combining perspectives on investors and financial literacy, thereby increasing the accuracy of matching investors with executives aiming for listing, and thus enhancing the likelihood of listing.
Representative Kato himself has experience successfully leading multiple companies through IPOs and provides high-resolution, hands-on support. We at our company are also very pleased to be able to support the wonderful activities of IPO Association Todoroki and, indirectly, to support companies aiming for IPO.
Moving forward, our company will strive to elevate the Japanese marketing industry by continuing to match companies facing challenges with experienced marketers."
Success in producing multiple content pieces in a short period amidst a lack of marketing leadership. A multi-faceted information dissemination system has been realized, coordinating multiple channels such as PR TIMES, company HP, and email newsletters. https://bgrowth.jp/case/todoroki
◆Overview of b-growth Inc. Company Name: b-growth Inc. Head Office Address: 107-0062 Aoyama Tower Building East Wing 7F, 1-1-1 Minami Aoyama, Minato-ku, Tokyo Representative: Masaru Hishinuma, Representative Director & CEO Main Business Activities: BtoB Marketing Support Business Corporate Website: https://bgrowth.jp/ [Limited Community for BtoB Marketing Executives] BtoB Marketing Study Group: https://www.facebook.com/groups/966370787340691/
◆Overview of IPO Association Todoroki General Incorporated Association Company Name: IPO Association Todoroki General Incorporated Association Head Office Address: 11F, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo 107-0061 Representative: Hiroaki Kato, Chairman and Representative Director Main Business Activities: Promotion and enlightenment regarding IPO, research and training on management control. Corporate Website: https://www.todorok-evolution.jp/
b-growth's Service Offerings b-growth primarily offers the following services to solve the challenges of its BtoB clients:
BtoB Business Growth Support Service with Contract Marketers b-growth Pro
Specialized Agent Service for BtoB Marketers b-growth Agent
BtoB Business-Specific Advertising Operation Service b-growth AdMaster
BtoB Business-Specific Content Creation Service b-growth Creative
*We are always open to interview requests and various information provision requests from members of our company and the BtoB Marketing Study Group, so please feel free to contact us.
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- Source: PR TIMES
- Category: News