From Campsite to Living Room: MERRYFRIDAY × South Garments Introduce Four Throw Blankets Bridging Outdoor and Everyday Life
Key facts
- From Campsite to Living Room: MERRYFRIDAY × South Garments Introduce Four Throw Blankets Bridging Outdoor and Everyday Life
- MERRYFRIDAY, a South Korea-based lifestyle brand, collaborates with apparel brand South Garments to launch four new throw blankets that blend outdoor functionality with indoor aesthetics. The collection will debut at TOKYO OUTDOOR SHOW 2026.
- Source: PR Times
- Date: June 18, 2026
Direct answer
MERRYFRIDAY, a South Korea-based lifestyle brand, collaborates with apparel brand South Garments to launch four new throw blankets that blend outdoor functionality with indoor aesthetics. The collection will debut at TOKYO OUTDOOR SHOW 2026.
- Citation
- From Campsite to Living Room: MERRYFRIDAY × South Garments Introduce Four Throw Blankets Bridging Outdoor and Everyday Life (June 18, 2026), PR Times
- Source
- PR Times
- Date
- June 18, 2026
MERRYFRIDAY, a South Korea-based lifestyle brand, collaborates with apparel brand South Garments to launch four new throw blankets that blend outdoor functionality with indoor aesthetics. The collection will debut at TOKYO OUTDOOR SHOW 2026.
📋 Article Processing Timeline
- 📰 Published: June 18, 2026 at 17:40
- 🔍 Collected: June 18, 2026 at 08:47
- 🤖 AI Analyzed: June 19, 2026 at 07:36 (22h 48m after Collected)
BYONCOOL Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Yuji Arai), the exclusive distributor in Japan for the South Korea-based lifestyle brand "MERRYFRIDAY," announces a collaborative throw blanket collection with the Korean apparel brand "South Garments."
The collection will be available first at "TOKYO OUTDOOR SHOW 2026," held from Friday, June 26 to Sunday, June 28, 2026, at Makuhari Messe in Chiba Prefecture. General sales will begin on Monday, June 29, 2026, at CAViAR PRODUCTS (Caviar Products) and select MERRYFRIDAY retailers nationwide.
Textiles with Presence, Born from Outdoor Culture
This release is part of MERRYFRIDAY’s ongoing collaboration series. The partner for this launch, making its Japanese debut, is the Seoul-based apparel brand "South Garments."
South Garments reinterprets outdoor, military, and vintage culture from a unique perspective, creating products that blend functionality with a sense of playfulness.
For this collaboration, the two brands have fused South Garments’ "Scout" worldview—centered on travel, adventure, and connection with nature—with MERRYFRIDAY’s signature graphic expression.
Boxing
Hawaii
Scout Dark
Scout Light
The intersection of both brands’ identities has resulted in four distinct throw blankets that stand out as both interior décor and outdoor gear.
A Woven Art Piece
Each blanket tells a unique story—from the bold boxing-themed graphics to the tropical landscapes of "Hawaii," and the Scout-inspired "Scout Dark" and "Scout Light." Unlike printed designs, these are fully pattern-woven, giving the motifs depth and adding rich visual texture to any interior space.
Boxing
Hawaii
Scout Dark
Scout Light
Draped over a sofa or bed, they instantly become a stylish accent. At a user-friendly 130 × 160 cm, they double as lap or shoulder throws. In outdoor settings—camping, picnics, festivals—they serve as blankets or, when laid casually on the ground, as rugs.
These are practical, seasonless items that also possess the presence of art pieces.
Pre-Sale at TOKYO OUTDOOR SHOW 2026
"TOKYO OUTDOOR SHOW 2026," Japan’s largest outdoor event centered on outdoor living, mobility, and ecology, brings together domestic and international brands. The collaborative throw blankets will be available in a 3-day pre-sale at the CAViAR PRODUCTS booth during the event.
As a new textile item enjoyable both outdoors and at home, we invite visitors to experience them in person.
MERRYFRIDAY × South Garment
Boxing
P000000DF
Hawaii
P000000DG
Scout Dark
P000000DH
Scout Light
P000000DI
[Pre-Sale Information]
Pre-Sale Dates: Friday, June 26 to Sunday, June 28, 2026
Location: CAViAR PRODUCTS Booth at TOKYO OUTDOOR SHOW 2026 (Makuhari Messe)
[General Sale Information]
General Sale Date: Monday, June 29, 2026
Retailers: CAViAR PRODUCTS (https://www.caviar-products.jp/) and select retailers nationwide
[Product Details]
Price: ¥9,900 each (tax included)
Size: 130 × 160 cm
Material: 30% Cotton, 70% Polyester
[Customer Inquiries]
BYONCOOL Co., Ltd.
3-13-22-207 Sendagaya, Shibuya-ku, Tokyo
TEL: 03-6804-5201
The collection will be available first at "TOKYO OUTDOOR SHOW 2026," held from Friday, June 26 to Sunday, June 28, 2026, at Makuhari Messe in Chiba Prefecture. General sales will begin on Monday, June 29, 2026, at CAViAR PRODUCTS (Caviar Products) and select MERRYFRIDAY retailers nationwide.
Textiles with Presence, Born from Outdoor Culture
This release is part of MERRYFRIDAY’s ongoing collaboration series. The partner for this launch, making its Japanese debut, is the Seoul-based apparel brand "South Garments."
South Garments reinterprets outdoor, military, and vintage culture from a unique perspective, creating products that blend functionality with a sense of playfulness.
For this collaboration, the two brands have fused South Garments’ "Scout" worldview—centered on travel, adventure, and connection with nature—with MERRYFRIDAY’s signature graphic expression.
Boxing
Hawaii
Scout Dark
Scout Light
The intersection of both brands’ identities has resulted in four distinct throw blankets that stand out as both interior décor and outdoor gear.
A Woven Art Piece
Each blanket tells a unique story—from the bold boxing-themed graphics to the tropical landscapes of "Hawaii," and the Scout-inspired "Scout Dark" and "Scout Light." Unlike printed designs, these are fully pattern-woven, giving the motifs depth and adding rich visual texture to any interior space.
Boxing
Hawaii
Scout Dark
Scout Light
Draped over a sofa or bed, they instantly become a stylish accent. At a user-friendly 130 × 160 cm, they double as lap or shoulder throws. In outdoor settings—camping, picnics, festivals—they serve as blankets or, when laid casually on the ground, as rugs.
These are practical, seasonless items that also possess the presence of art pieces.
Pre-Sale at TOKYO OUTDOOR SHOW 2026
"TOKYO OUTDOOR SHOW 2026," Japan’s largest outdoor event centered on outdoor living, mobility, and ecology, brings together domestic and international brands. The collaborative throw blankets will be available in a 3-day pre-sale at the CAViAR PRODUCTS booth during the event.
As a new textile item enjoyable both outdoors and at home, we invite visitors to experience them in person.
MERRYFRIDAY × South Garment
Boxing
P000000DF
Hawaii
P000000DG
Scout Dark
P000000DH
Scout Light
P000000DI
[Pre-Sale Information]
Pre-Sale Dates: Friday, June 26 to Sunday, June 28, 2026
Location: CAViAR PRODUCTS Booth at TOKYO OUTDOOR SHOW 2026 (Makuhari Messe)
[General Sale Information]
General Sale Date: Monday, June 29, 2026
Retailers: CAViAR PRODUCTS (https://www.caviar-products.jp/) and select retailers nationwide
[Product Details]
Price: ¥9,900 each (tax included)
Size: 130 × 160 cm
Material: 30% Cotton, 70% Polyester
[Customer Inquiries]
BYONCOOL Co., Ltd.
3-13-22-207 Sendagaya, Shibuya-ku, Tokyo
TEL: 03-6804-5201
FAQ
Where can I buy these throw blankets?
Available from June 29, 2026 at CAViAR PRODUCTS online and select retailers nationwide.
What material are the blankets made of?
30% cotton, 70% polyester—lightweight, durable, and machine washable.
When are they available at TOKYO OUTDOOR SHOW?
Limited pre-sale at the CAViAR PRODUCTS booth, June 26–28, 2026 at Makuhari Messe.