“CHOOSE LOVE” - New Caps from Korean Brand “BLUELUE” to be Released
Beyond Cool Co., Ltd. will release two new caps from the Korean lifestyle brand “BLUELUE” in Japan on June 10, 2026. Featuring the “CHOOSE LOVE” theme, the caps use washed cotton. Sales will begin at a pop-up shop in Nagoya, followed by expansion to ZOZOTOWN and other retailers.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 17:40
- 🔍 Collected: June 1, 2026 at 08:50
- 🤖 AI Analyzed: June 1, 2026 at 09:04 (13 min after Collected)
Beyond Cool Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Yuji Arai) will release two new caps from the Korean lifestyle brand “BLUELUE” in Japan starting June 10, 2026 (Wednesday). The launch will begin at the “CAViAR PRODUCTS POP UP SHOP ‘LIFESTYLE EDIT’” held at JR Nagoya Takashimaya, and will be rolled out sequentially at CAViAR PRODUCTS, ZOZOTOWN, and select shops nationwide. The new items are two types of caps incorporating BLUELUE’s core message, “CHOOSE LOVE.” Both feature washed cotton material and a deep 6-panel silhouette, providing a comfortable fit that blends naturally into daily life. Crossing the vibes of Korean culture, vintage, and street style, the brand is officially starting its expansion in Japan.
FAQ
What is the expansion strategy in Japan?
An omnichannel strategy combining pre-sales at pop-up shops with online channels like ZOZOTOWN.