Beyond Co., Ltd. Partners with Premium Talent Service Reelu Premium on 'Origami Concierge,' a High-Value Experience Booking Platform for International Visitors to Japan

Beyond Co., Ltd. (headquartered in Koto City, Tokyo; CEO: Mayuko Michikoshi, hereinafter 'Beyond'), a company supporting inbound marketing for international visitors to Japan, announces the launch of a collaboration with Reelu Premium, a premium talent service operated by Reelu Inc. (headquartered in Minato City, Tokyo; CEO: Shu Yu Konno, hereinafter 'Reelu'). This partnership will begin cooperation in human resources for the planning and operation of experience-based content targeting international travelers on 'Origami Concierge,' Beyond's high-value experience reservation platform for inbound tourists.

About Origami Concierge

Origami Concierge is a high-value experience reservation platform that introduces and sells unique, location-specific experiences in Japan—leveraging regional resources such as culture, cuisine, crafts, nature, and history—to international travelers. By refining the hidden charms of local regions into marketable products for foreign visitors, the platform aims to elevate the tourism value across Japan.

Origami Concierge

https://origamiconcierge.jp/

Background of the Collaboration

With the growing demand for inbound tourism, the importance of high-value travel experiences has increased, both in terms of expanding tourism spending and attracting visitors to regional areas. The Japan National Tourism Organization (JNTO) promotes high-value travel as a key theme, and the Japan Tourism Agency also identifies attracting high-value travelers as a critical inbound strategy, focusing on the regional ripple effects generated through intellectually enriching natural and cultural experiences.

However, even when attractive content and excellent local operators exist, challenges remain in consistently offering these experiences to international visitors. Key issues include securing on-site personnel capable of providing multilingual guidance, assisting with event coordination, managing guest interactions, and acting as a liaison between experience providers and participants.

For high-priced, high-value experiences, it is not enough to simply translate languages. It is essential to understand participants’ expectations, carefully convey cultural context and the intrinsic value of the experience, and ensure smooth, reassuring on-site operations. To accurately communicate the stories and craftsmanship of artisans, producers, and local operators to international guests, personnel must possess not only language proficiency but also high hospitality standards, situational awareness, and adaptability.

This collaboration combines Beyond’s expertise in inbound content development, sales, and promotion with Reelu’s network of premium talent to create a system that delivers Japan’s most compelling local experiences to international travelers with consistently high quality.

Source: JNTO 'Promotion of High-Value Travel,' Japan Tourism Agency 'Promotion of Attracting High-Value Travelers,' Japan Tourism Agency 'Revitalization and High-Value Transformation of Tourist Destinations and Industries,' Japan Tourism Agency 'Initiative to Enhance Qualitative Value and Expand Consumption for Sustainable Supply of Tourism Content'

Collaboration Details

Through this partnership, Origami Concierge will now leverage Reelu Premium’s talent network to secure on-site personnel who support the quality of high-value experiences offered to international visitors.

Expected collaboration activities include:

- Interpretation and guidance during experiences for international guests - Arrangement of executive interpreters, VIP attendants, and personal hosts - On-site support at sake breweries, wineries, traditional tea shops, workshops, and cultural heritage experiences - Facilitation of communication between artisans, chefs, producers, local operators, and international guests - Provision of expert guides to deeply convey the cultural background and stories behind each experience - Airport arrival assistance and transportation support from arrival to experience participation - Support in building hospitality frameworks suitable for high-priced, high-quality experiences

This initiative will assist cases where compelling local experiences exist but face challenges in commercialization and premiumization due to language support and on-site operational constraints for international guests.

Future Outlook

Beyond will further accelerate the overseas expansion of high-value regional experiences through Origami Concierge. By resolving quality-related challenges in on-site staffing through this partnership with Reelu Premium, the company aims to establish a reliable system that enables local operators to confidently welcome international guests, thereby contributing to the premiumization of the inbound market and the promotion of regional tourism.

Going forward, Beyond will continue enhancing Origami Concierge as a platform dedicated to delivering Japan’s unique, one-of-a-kind experiences to the world.

Comment from Mayuko Michikoshi, CEO of Beyond Co., Ltd.

Through our platform 'Origami Concierge,' we have been promoting unique local experiences—rooted in Japan’s history, culture, cuisine, and regional resources—to a global audience, aiming to elevate tourism value. Delivering Japan’s exceptional content to international customers requires more than translation; securing high-quality on-site personnel who can thoughtfully convey the stories and emotions behind each experience has been a major challenge for local communities and operators.

We are deeply encouraged and delighted to partner with Reelu Premium’s expert talent, who possess outstanding language skills and exceptional hospitality. Through this collaboration, we will deliver the highest quality of hospitality to international guests while building a system that allows local operators to welcome visitors with confidence, contributing to the premiumization of inbound tourism and the promotion of regional tourism.

Comment from Shu Yu Konno, CEO of Reelu Inc.

Japan is home to numerous culturally rich and highly valuable experiences that appeal greatly to international visitors. However, delivering these as marketable products for inbound tourists requires more than language support—it demands excellent on-site hospitality, seamless coordination, and reassuring communication.

For high-value experiences, we believe it is crucial to have personnel who can thoughtfully bridge the gap between overseas guests and the intentions of artisans and local operators, conveying the deep cultural roots and narratives behind each experience.

We are thrilled that through this collaboration with Origami Concierge, Reelu Premium’s expert talent can play a role in supporting Japan’s unique, one-of-a-kind experiences. Moving forward, we will continue contributing to improving the quality of inbound experiences and building systems that bring Japan’s regional charms to the world, from the perspective of on-site human resources.

Company Overview

### About Beyond Co., Ltd.

Company Name: Beyond Co., Ltd. (Beyond)

Representative: CEO Mayuko Michikoshi

Headquarters: [Tokyo Office] 2-7-4 Aomi, Koto City, Tokyo 135-0064, the SOHO 408 [Goto Branch] 10-6 Egawacho, Goto City, Nagasaki Prefecture

Established: September 1, 2016

Capital: 40 million JPY

Business Activities: Inbound marketing support, overseas promotion, planning, development, and sales of high-value experience content for international visitors, etc.

Corporate Website: https://beyond-global.jp/

Service Website: https://origamiconcierge.jp/

### About Reelu Inc.