BeReal Surpasses 6.5 Million Monthly Active Users in Japan, 30% YoY Growth Driven by Z Generation

BeReal, the photo-sharing app that enables users to share authentic moments (Headquarters: Paris, France), announced that as of June 2026, its monthly active users (MAU) in Japan have surpassed 6.5 million. This represents an increase of approximately 1.5 million users compared to the same period last year, reflecting a year-on-year growth of about 30%.

■ User Growth Centered on University Students, Strengthening Engagement with Youth
BeReal's user base continues to expand, primarily among Gen Z. Users aged 13–17 increased by 25% year-on-year, while those aged 18–22 grew by 20% year-on-year, maintaining high growth rates among younger demographics.

Among BeReal users, 92% belong to Gen Z (ages 13–27), with 54% falling within the 18–23 age bracket (※). This has established a large user base centered on university students. Leveraging this characteristic, BeReal is increasingly being used by companies and brands as a high-reach SNS platform for awareness campaigns, communication strategies, and creating direct engagement opportunities with students.
(※) Source: BeReal internal data; the 18–23 age group percentage includes all users, not limited to students.

■ Expansion of Official Accounts by Brands and Celebrities
The use of official accounts by brands and public figures is also growing, with over 300 accounts from diverse fields such as artists, actors, athletes, and creators now active on the platform. Capitalizing on BeReal’s unique positioning as a platform for sharing “real everyday moments,” these accounts are fostering more natural and intimate fan interactions, differentiating from traditional social media approaches.

■ Growing Adoption by Advertisers, with Increasing Cases from Domestic and International Brands
The number of companies utilizing BeReal advertising has also expanded, with over 300 advertisers having launched campaigns to date. Adoption spans a wide range of industries, including retail, beverages and food, confectionery, electronics, finance, entertainment, luxury brands, apparel, beauty and cosmetics, pharmaceuticals, recruitment, and education/universities.

BeReal ads are designed to seamlessly integrate into users’ everyday posting experience, offering a natural exposure that feels similar to viewing a friend’s post—this format has gained strong user acceptance. In recent years, usage has expanded beyond brand awareness to include objectives such as driving event attendance, influencing purchase behavior, and encouraging user-generated content (UGC) on social media.

〈Advertising Case Studies〉
Supporting and accompanying “a page of youth.” — Sumitomo Mitsui Banking Corporation (SMBC) Net Bank

https://markezine.jp/article/detail/50561

How Yomiuriland sold tickets equivalent to 75% of average daily sales in just 24 hours!
https://prtimes.jp/story/detail/rE6X1wHaZ9b

Moving forward, BeReal will continue to deliver new communication experiences through authentic everyday sharing, aiming to become a valuable platform for both users and businesses.

【About BeReal】

BeReal is a photo-sharing app designed to foster more authentic connections by sharing unfiltered, real-life moments. Once per day, at a random time, users receive a notification prompting them to simultaneously capture and post photos using both the front and rear cameras. With a unique format that avoids filters, editing, and AI-generated content, BeReal offers a fresh form of self-expression that captures the genuine “realness” of the moment.

In Japan, BeReal has reached 6.5 million monthly active users (MAU), gaining particularly strong support among Gen Z.

Additionally, the rollout of official accounts is progressing steadily, with over 300 public figures and influencers active in Japan and more than 1,000 worldwide. BeReal’s presence in the Japanese market continues to strengthen.

【Company Overview】

Company Name: BeReal.

CEO: Alexandre Yazdi

Headquarters: Paris, France

Contact: ads@bereal.com

【BeReal App Download】

iOS

https://apps.apple.com/jp/app/bereal-%E3%83%AA%E3%82%A2%E3%83%AB%E3%81%AA%E6%97%A5%E5%B8%B8%E3%82%92%E5%8F%8B%E9%81%94%E3%81%A8/id1459645446

Android

https://play.google.com/store/apps/details?id=com.bereal.ft&hl=ja

【App Store Story】

https://apps.apple.com/jp/story/id1623098268