Fruit Daifuku "Benzaiten" Dai Nagoya Building Store to Reopen on 4/11! Evolves into a "Hub for Mochi Culture" with the addition of Mochi Specialty Store "to, Mochi"

Known for its fruit daifuku, "Benzaiten" will reopen its Dai Nagoya Building store on Saturday, April 11, 2026.

This renewal will feature products from the mochi specialty store "to, Mochi," which originated in Aratama-bashi, Nagoya, in addition to the fruit daifuku that has been supported by many customers.

The store will evolve into a place that proposes new possibilities for mochi, serving as a "hub for transmitting mochi culture."

Why focus on "Mochi" now?

Mochi is a traditional food that has been rooted in the lives of Japanese people for a long time.

However, its enjoyment has been limited to specific occasions like New Year's and standard ways of eating.

Benzaiten has proposed new value through the combination of "mochi x fruit."

Through this, we have arrived at the potential that "mochi is a material that can transform into a completely new food experience depending on what it is combined with."

A new form of sweets with mochi as the main character

This renewal focuses on the material of "mochi."

Through the fusion with the mochi specialty store "to, Mochi," we will develop a diverse lineup unlike any before.