Fish Consumption Continues to Decline, Halving in 20 Years. "We Want People to Eat More Fish" - Seafood Rare Katsu Restaurant 'Genkai' Shinsaibashi Store Reopens After Renovation

Benners Inc., a seafood processing startup dedicated to preserving fish consumption culture through "eating," will reopen its "Kaisen Rare Katsu Genkai" Shinsaibashi store in Osaka's Shinsaibashi on March 31, 2026 (Tuesday), proposing new ways to enjoy fish that are more delicious and accessible.

In recent years, fish consumption in Japan has significantly decreased. According to statistics from the Ministry of Agriculture, Forestry and Fisheries, the average annual seafood consumption per person has fallen from approximately 40kg in 2001 to about 23kg in 2022, nearly halving in about 20 years.

Despite fish being globally recognized as a healthy food, a growing number of people, especially younger generations, are moving away from eating fish due to factors such as the hassle of home cooking and changes in dietary habits.

In response to this situation, Benners believes that "increasing opportunities to enjoy delicious fish leads to the preservation of fish consumption culture." They are promoting initiatives to propose new ways to enjoy fish through dining out.

One manifestation of this initiative is the birth of "Kaisen Rare Katsu Genkai."

■ A New Experience: Enjoying Fish as "Rare Katsu"

"Kaisen Rare Katsu" combines the Japanese culinary style of "katsu" with the appeal of "fish" that Genkai offers. Genkai has previously delivered the deliciousness of fish to many customers through its seafood bowls. "Kaisen Rare Katsu" was created as a new dish to further expand this appeal.

Crispy and fragrant on the outside.

Moist and rare in the center.

This dish is not too heavy despite being fried, allowing you to enjoy the umami of the fish, reminiscent of sashimi, along with the fragrant crispiness of the batter.

Genkai offers fish in a new style called "Kaisen Rare Katsu," where fish is fried to a rare state. Inside the crispy batter is fish with a rare texture, much like sashimi. It's a new way to enjoy fish that seems familiar yet is entirely new.

We propose "new Japanese cuisine" that allows you to enjoy fish more deliciously, as a cooking method that maximizes the fish's umami and as a new entry point for enjoying fish dishes more casually.

⚫︎ Menu Highlights (Partial Excerpt)

・Kaisen Rare Katsu Chutoro (with red miso soup) Price: ¥2,900 (tax included)

・Kaisen Rare Katsu Salmon & Scallop (with red miso soup) Price: ¥2,500 (tax included)