Aiba Rinon, a member of "Kyo, Suki ni Narimashita," portrays the real conflict between fun and studying in a tie-up with ABEMA's show for Shinkenzemi High School Course's new summer web CM, "Angel and Devil."

Benesse's Shinkenzemi High School Course has partnered with ABEMA's popular show "Kyo, Suki ni Narimashita." to release a new web commercial starring active high school student Aiba Rinon. The CM depicts the conflict between having fun and studying, promoting the revamped course's AI features that support efficient learning and work-life balance.
品牌合作,數位行銷,產品更新NQ 85/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: May 18, 2026 at 20:10
  • 🔍 Collected: May 18, 2026 at 11:31
  • 🤖 AI Analyzed: May 18, 2026 at 11:55 (23 min after Collected)
Benesse Corporation (HQ: Okayama City, Okayama; President: Daisuke Iwase), through its "Shinkenzemi High School Course," will release a summer web commercial titled "Angel and Devil" in a tie-up with the popular romance reality show "Kyo, Suki ni Narimashita." on the new future TV "ABEMA," starting Monday, May 18, 2026. The web CM can be viewed at: https://youtu.be/WG1q6vc2OGw. Following last time's star, Tamaki Imai, this commercial features Rinon Aiba, who has strong support from her generation and is herself an active high school student dedicated to her studies. The commercial depicts the real struggle of high school students torn between the desire to have fun in the summer and the reality of tests and mock exams. It highlights the new features of the fully revamped "Shinkenzemi High School Course" from fiscal 2026, which enable efficient daily learning and allow students to continue learning without strain, even with limited time. It appeals to the desire not to give up on either fun or studies, positioning the course as a supporter of balancing both. "Shinkenzemi High School Course" webpage: Shinkenzemi High School Course | Benesse. ■ Summer Web CM Theme: Angel and Devil. A high school summer is a page of youth remembered even in adulthood. While filled with fun events like full dedication to club activities and going to fireworks festivals with friends, it is also a crucial time for academics with final exams and mock tests. The straightforward feelings of high school students wanting to enjoy summer to the fullest while also wanting to work hard academically for their future are expressed through the dichotomy of an "angel and devil." The message is that fun and academics are not a dichotomy but can be balanced. Please enjoy Rinon Aiba's expressive performance in a refreshing summer outfit and the cuteness of the angel and devil modeled after her. ■ Comment from Rinon Aiba: I am very happy to have been given such a wonderful opportunity! As I usually balance my studies and activities, I often find myself overwhelmed with homework and test preparation, so I could relate to many parts of this shoot. I was nervous at first, but the staff's warm support allowed me to be natural and enjoy the filming. It was a different kind of experience that was very stimulating for me! Through this work, I hope to deliver some positivity and courage to all the students who are studying hard every day. I hope many people will watch it! ■ Performer Information: Rinon Aiba. Affiliated with the talent agency VAZ. Born November 26, 2008, from Gunma Prefecture. Participated in ABEMA's romance reality show "Kyo, Suki ni Narimashita. Mactan Edition." ■ "Angel and Devil" Video. ■ Release Information: Distribution starts on Monday, May 18, 2026, on ABEMA, YouTube, TikTok, Instagram, and others. The full web CM will be released in advance on the official "Shinkenzemi High School Course" YouTube channel from Friday, May 15. Web CM: https://youtu.be/WG1q6vc2OGw. ■ Comment from CM Director Takaaki Seto: Once again, we tried to create a CM that promotes the "God-tier Shinkenzemi" with a unique, fantastical concept. It was memorable to imagine the "study-hard angel" and "no-study devil" with Ms. Aiba and the entire staff. I think the CM turned out to be enjoyable to the very end, with Ms. Aiba's cuteness on full display. I hope this summer becomes an opportunity to power through with the "God-tier Shinkenzemi"! ■ Director Information: Born in 1997 in Hiroshima. After working at Buzz-Claw, moved to Tokyo in 2022. Joined THE BOND MANAGEMENT in 2025. He specializes in comical expressions but also flexibly adapts to the required worldview, working on a wide range of projects including TV CMs and music videos. He also handles motion graphics and VFX, expanding his range of expression. He is always the most cheerful and dedicated person on set! ■ Shinkenzemi High School Course: Significantly renewed for the first time in about 10 years starting spring 2026, focusing on regular test preparation, which has become more important due to changes in university entrance exams. It utilizes proprietary generative AI, featuring a 24-hour AI question function where students can get answers by simply photographing a problem, and an "AI Tespa function" that automatically creates an optimal study plan from the test scope. Furthermore, it is Japan's first*1*2 home-learning generative AI application, "Visual Explanation," where AI generates and explains diagrams and graphs on the spot, allowing intuitive understanding of difficult content. With about 1,600 video lessons and AI-based practice problems, it supports everything from comprehension to retention and score improvement. *1: "Japan's first" as a technology that creates suitable diagrams when generating answer explanations with generative AI in a home-learning educational app for high school students sold to the general public, where users send images to get answers. *2: Based on a survey of publicly available websites and patent information platforms to see if there are other services that create suitable diagrams when presenting answer explanations. (Self-researched, conducted online from 2025/12/10 to 2025/12/15).