A Limited-Time Fair Full of Menus and Goods Inspired by George's Best Friend, 'The Man with the Yellow Hat,' to be Held at 'Curious George Kitchen' from Wednesday, June 3, 2026!
Key facts
- A Limited-Time Fair Full of Menus and Goods Inspired by George's Best Friend, 'The Man with the Yellow Hat,' to be Held at 'Curious George Kitchen' from Wednesday, June 3, 2026!
- From June 3 to July 21, 2026, the 'Curious George Kitchen' at Tokyo Skytree Town Solamachi, operated by Benelic Co., Ltd., will host 'The Man with the Yellow Hat Fair.' This event will feature three limited-time menu items (a parfait, a drink, and a revived platter) and six new merchandise items themed around the popular character. During the fair, a life-sized panel of the character will be on display, and exclusive in-store announcements will be played. A campaign offering a limited-edition sticker for purchases over 3,300 yen will also be held.
- Source: PR Times
- Date: May 27, 2026
Direct answer
From June 3 to July 21, 2026, the 'Curious George Kitchen' at Tokyo Skytree Town Solamachi, operated by Benelic Co., Ltd., will host 'The Man with the Yellow Hat Fair.' This event will feature three limited-time menu items (a parfait, a drink, and a revived platter) and six new merchandise items themed around the popular character. During the fair, a life-sized panel of the character will be on display, and exclusive in-store announcements will be played. A campaign offering a limited-edition sticker for purchases over 3,300 yen will also be held.
- Citation
- A Limited-Time Fair Full of Menus and Goods Inspired by George's Best Friend, 'The Man with the Yellow Hat,' to be Held at 'Curious George Kitchen' from Wednesday, June 3, 2026! (May 27, 2026), PR Times
- Source
- PR Times
- Date
- May 27, 2026
From June 3 to July 21, 2026, the 'Curious George Kitchen' at Tokyo Skytree Town Solamachi, operated by Benelic Co., Ltd., will host 'The Man with the Yellow Hat Fair.' This event will feature three limited-time menu items (a parfait, a drink, and a revived platter) and six new merchandise items themed around the popular character. During the fair, a life-sized panel of the character will be on display, and exclusive in-store announcements will be played. A campaign offering a limited-edition sticker for purchases over 3,300 yen will also be held.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 12:00
- 🔍 Collected: May 31, 2026 at 23:10 (107h 10m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 08:39 (33h 29m after Collected)
Benelic Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Takeshi Yokoyama) will hold a limited-time 'The Man with the Yellow Hat Fair' from Wednesday, June 3, to Tuesday, July 21, 2026, at its 'Curious George Kitchen,' a dining cafe based on the highly popular picture book and TV series 'Curious George.' In conjunction with the fair, limited-time menus and six new merchandise items will be introduced.
■ About the Limited-Time 'The Man with the Yellow Hat Fair'
At the 'The Man with the Yellow Hat Fair' held at Curious George Kitchen from Wednesday, June 3, 2026, a total of three limited-time menu items, including a revived menu, will be offered.
The new menu item, 'Hello from Inside the Yellow Hat! The Encounter Parfait,' inspired by the meeting of George and The Man with the Yellow Hat, reveals a parfait full of colorful fruits when you open the yellow hat. 'A Toast Like a Grown-up! Banana & Mango Yogurt' is a drink menu that lets you feel a bit more mature. Additionally, the popular and hearty one-plate menu 'The Man with the Yellow Hat's Forgotten Item☆Luxury Gourmet Plate' will be revived as 'The Man with the Yellow Hat's Luxury Gourmet Plate.'
In line with the fair, six new merchandise items inspired by The Man with the Yellow Hat will be released sequentially, and a life-sized panel of the character will be installed. Furthermore, exclusive in-store announcements by The Man with the Yellow Hat will be played, with the content changing monthly, offering different lines to hear depending on when you visit. Please enjoy taking photos in the store with the new goods and the life-sized panel.
Moreover, a campaign will be held where customers who spend 3,300 yen (tax included) or more in one transaction on the cafe or merchandise will receive a 'Limited-Edition Sticker (5 types in total, not for sale).'
Enjoy a special moment at the 'The Man with the Yellow Hat Fair' by Curious George Kitchen, reminiscing about the heartwarming story of George and The Man with the Yellow Hat.
Event Period: Wednesday, June 3, 2026 - Tuesday, July 21, 2026
Venue: Curious George Kitchen
■ 'The Man with the Yellow Hat Fair Menu' Details
[New Menu]
Hidden inside the hat is a parfait full of fruit with a brownie topped with plenty of whipped cream! Inspired by the meeting of The Man with the Yellow Hat and George. Peek into the excitement of their first meeting with this satisfying parfait packed with various delicious flavors!
Menu Name: Hello from Inside the Yellow Hat! The Encounter Parfait
Price: 1,280 yen (tax incl.)
A drink with a slightly mature look, themed after The Man with the Yellow Hat. A yogurt drink with tropical mango and the sweetness of banana. The meltingly soft clear jelly and smooth whipped cream are designed to look like foam. The chewy texture of aloe pulp adds a fun accent! Enjoy feeling like a grown-up with this yellow drink, just like The Man with the Yellow Hat!
Menu Name: A Toast Like a Grown-up! Banana & Mango Yogurt
Price: 1,080 yen (tax incl.)
[Revived Menu]
Surrounding the yellow hat-shaped saffron rice are roast beef, macaroni salad, and carrot rapées! You can also enjoy roast beef wrapped around mashed potatoes. Join George resting by the yellow hat and fill up on this delicious plate packed with goodies!
Menu Name: The Man with the Yellow Hat's Luxury Gourmet Plate
Price: 1,880 yen (tax incl.)
■ New Products on Sale from June 3
Product Name: Glass Tie
Price: 1,650 yen (tax incl.)
Product Name: Acrylic Muddler - Full of Fruit! / Yellow Hat
Price: 880 yen each (tax incl.)
Product Name: The Man with the Yellow Hat Loop Towel
Price: 1,870 yen (tax incl.)
Product Name: Pair Keychain - George and The Man with the Yellow Hat
Price: 1,980 yen (tax incl.)
Release Date: Wednesday, June 3, 2026
Retailers: Curious George Kitchen, NHK Character Shop Tokyo Station, NHK Character Shop Tokyo Skytree Town Solamachi, NHK Character Shop TOKYO Official Online Shop
■ New Product on Sale in Early June
Product Name: Mochi Mochi Die-Cut Cushion
Price: 3,080 yen (tax incl.)
Release Date: Early June 2026
Retailers: Curious George Kitchen, NHK Character Shop Tokyo Station, NHK Character Shop Tokyo Skytree Town Solamachi, NHK Character Shop TOKYO Official Online Shop
Note: Details on the release date will be announced on the official Curious George Kitchen X account.
■ 'The Man with the Yellow Hat Fair' Commemorative Campaign
Content: Receive a 'Limited-Edition Sticker (5 types in total, not for sale)'
Eligibility: Customers who spend 3,300 yen (tax incl.) or more in one transaction at the cafe or on merchandise.
Period: Wednesday, June 3, 2026 - Tuesday, July 21, 2026 *While supplies last
Eligible Store: Curious George Kitchen
Note: One sticker per transaction. Sticker design cannot be chosen.
■ Information on Store Usage
During busy times, seating is limited to 80 minutes. Both reserved and walk-in seats are available. We recommend making a reservation in advance.
● Walk-in seats: Served on a first-come, first-served basis.
● Reserved seats: Can be booked through the 'Guidance on Entry' page on our official website.
Reservations are accepted for the following month starting at 12:00 PM (noon) on the third Tuesday of each month.
*Customers wishing only to purchase merchandise or takeout items can do so without a cafe reservation. Entry may be restricted during crowded times.
■ Store Overview
Store Name: Curious George Kitchen
Location: Tokyo Skytree Town Solamachi, East Yard 1F, Unit 8 (1-1-2 Oshiage, Sumida-ku, Tokyo)
Hours: 10:00 - 22:00 (Last order 21:00)
Seats: 38
Official Website: https://curiousgeorge-kitchen.jp
Official X: https://x.com/GeorgeKitchenJP
This cafe and its products are planned and produced by Benelic Co., Ltd. under a merchandising agreement with Universal Studios Licensing LLC.
© Universal City Studios LLC. All Rights Reserved. Curious George and related characters, created by Margret and H. A. Rey, are copyrighted and registered by HarperCollins Publishers L.L.C. and used under license. All rights reserved.
■ About Curious George
George is a character from the picture book 'Curious George,' published in 1941 by American authors H.A. and Margret Rey. In Japan, an animated TV series has been broadcast on NHK E-television since 2008, and his adorable and curious nature is beloved by a wide range of generations, from children to adults.
■ About the Limited-Time 'The Man with the Yellow Hat Fair'
At the 'The Man with the Yellow Hat Fair' held at Curious George Kitchen from Wednesday, June 3, 2026, a total of three limited-time menu items, including a revived menu, will be offered.
The new menu item, 'Hello from Inside the Yellow Hat! The Encounter Parfait,' inspired by the meeting of George and The Man with the Yellow Hat, reveals a parfait full of colorful fruits when you open the yellow hat. 'A Toast Like a Grown-up! Banana & Mango Yogurt' is a drink menu that lets you feel a bit more mature. Additionally, the popular and hearty one-plate menu 'The Man with the Yellow Hat's Forgotten Item☆Luxury Gourmet Plate' will be revived as 'The Man with the Yellow Hat's Luxury Gourmet Plate.'
In line with the fair, six new merchandise items inspired by The Man with the Yellow Hat will be released sequentially, and a life-sized panel of the character will be installed. Furthermore, exclusive in-store announcements by The Man with the Yellow Hat will be played, with the content changing monthly, offering different lines to hear depending on when you visit. Please enjoy taking photos in the store with the new goods and the life-sized panel.
Moreover, a campaign will be held where customers who spend 3,300 yen (tax included) or more in one transaction on the cafe or merchandise will receive a 'Limited-Edition Sticker (5 types in total, not for sale).'
Enjoy a special moment at the 'The Man with the Yellow Hat Fair' by Curious George Kitchen, reminiscing about the heartwarming story of George and The Man with the Yellow Hat.
Event Period: Wednesday, June 3, 2026 - Tuesday, July 21, 2026
Venue: Curious George Kitchen
■ 'The Man with the Yellow Hat Fair Menu' Details
[New Menu]
Hidden inside the hat is a parfait full of fruit with a brownie topped with plenty of whipped cream! Inspired by the meeting of The Man with the Yellow Hat and George. Peek into the excitement of their first meeting with this satisfying parfait packed with various delicious flavors!
Menu Name: Hello from Inside the Yellow Hat! The Encounter Parfait
Price: 1,280 yen (tax incl.)
A drink with a slightly mature look, themed after The Man with the Yellow Hat. A yogurt drink with tropical mango and the sweetness of banana. The meltingly soft clear jelly and smooth whipped cream are designed to look like foam. The chewy texture of aloe pulp adds a fun accent! Enjoy feeling like a grown-up with this yellow drink, just like The Man with the Yellow Hat!
Menu Name: A Toast Like a Grown-up! Banana & Mango Yogurt
Price: 1,080 yen (tax incl.)
[Revived Menu]
Surrounding the yellow hat-shaped saffron rice are roast beef, macaroni salad, and carrot rapées! You can also enjoy roast beef wrapped around mashed potatoes. Join George resting by the yellow hat and fill up on this delicious plate packed with goodies!
Menu Name: The Man with the Yellow Hat's Luxury Gourmet Plate
Price: 1,880 yen (tax incl.)
■ New Products on Sale from June 3
Product Name: Glass Tie
Price: 1,650 yen (tax incl.)
Product Name: Acrylic Muddler - Full of Fruit! / Yellow Hat
Price: 880 yen each (tax incl.)
Product Name: The Man with the Yellow Hat Loop Towel
Price: 1,870 yen (tax incl.)
Product Name: Pair Keychain - George and The Man with the Yellow Hat
Price: 1,980 yen (tax incl.)
Release Date: Wednesday, June 3, 2026
Retailers: Curious George Kitchen, NHK Character Shop Tokyo Station, NHK Character Shop Tokyo Skytree Town Solamachi, NHK Character Shop TOKYO Official Online Shop
■ New Product on Sale in Early June
Product Name: Mochi Mochi Die-Cut Cushion
Price: 3,080 yen (tax incl.)
Release Date: Early June 2026
Retailers: Curious George Kitchen, NHK Character Shop Tokyo Station, NHK Character Shop Tokyo Skytree Town Solamachi, NHK Character Shop TOKYO Official Online Shop
Note: Details on the release date will be announced on the official Curious George Kitchen X account.
■ 'The Man with the Yellow Hat Fair' Commemorative Campaign
Content: Receive a 'Limited-Edition Sticker (5 types in total, not for sale)'
Eligibility: Customers who spend 3,300 yen (tax incl.) or more in one transaction at the cafe or on merchandise.
Period: Wednesday, June 3, 2026 - Tuesday, July 21, 2026 *While supplies last
Eligible Store: Curious George Kitchen
Note: One sticker per transaction. Sticker design cannot be chosen.
■ Information on Store Usage
During busy times, seating is limited to 80 minutes. Both reserved and walk-in seats are available. We recommend making a reservation in advance.
● Walk-in seats: Served on a first-come, first-served basis.
● Reserved seats: Can be booked through the 'Guidance on Entry' page on our official website.
Reservations are accepted for the following month starting at 12:00 PM (noon) on the third Tuesday of each month.
*Customers wishing only to purchase merchandise or takeout items can do so without a cafe reservation. Entry may be restricted during crowded times.
■ Store Overview
Store Name: Curious George Kitchen
Location: Tokyo Skytree Town Solamachi, East Yard 1F, Unit 8 (1-1-2 Oshiage, Sumida-ku, Tokyo)
Hours: 10:00 - 22:00 (Last order 21:00)
Seats: 38
Official Website: https://curiousgeorge-kitchen.jp
Official X: https://x.com/GeorgeKitchenJP
This cafe and its products are planned and produced by Benelic Co., Ltd. under a merchandising agreement with Universal Studios Licensing LLC.
© Universal City Studios LLC. All Rights Reserved. Curious George and related characters, created by Margret and H. A. Rey, are copyrighted and registered by HarperCollins Publishers L.L.C. and used under license. All rights reserved.
■ About Curious George
George is a character from the picture book 'Curious George,' published in 1941 by American authors H.A. and Margret Rey. In Japan, an animated TV series has been broadcast on NHK E-television since 2008, and his adorable and curious nature is beloved by a wide range of generations, from children to adults.
FAQ
Where is 'Curious George Kitchen' located?
It is located on the 1st floor of Tokyo Skytree Town Solamachi, a famous tourist destination in Tokyo.
Do I need a reservation to visit this cafe?
The cafe has both reserved and walk-in seating, but making a reservation in advance via the official website is recommended as it can get crowded. No reservation is needed if you only wish to purchase merchandise.
Are the fair's menu items suitable for children?
Yes, the menu includes visually appealing items like parfaits and drinks that can be enjoyed by both children and adults.
Can I buy the limited-edition merchandise only at the cafe?
No, in addition to the cafe, the merchandise is also available at the NHK Character Shops in Tokyo Station and Tokyo Skytree Town, as well as the official online shop.
Can I use a credit card at the cafe?
While not specified in the article, most establishments in Tokyo Skytree Town Solamachi accept major credit cards. It is advisable to confirm with the cafe directly.