Picture Book Series Miffy's Flower Shop 'Flower Miffy' Opens a Limited-Time Store at Keio Department Store Shinjuku from Thursday, April 30, 2026! Offering Mother's Day Floral Gifts and a Flower Buffet Corner
Key facts
- Picture Book Series Miffy's Flower Shop 'Flower Miffy' Opens a Limited-Time Store at Keio Department Store Shinjuku from Thursday, April 30, 2026! Offering Mother's Day Floral Gifts and a Flower Buffet Corner
- Benelic Co., Ltd. will open a limited-time 'Flower Miffy' pop-up store at Keio Department Store Shinjuku from April 30 to May 13, 2026. The store will feature Mother's Day floral gifts, a new mascot, and an exclusive novelty pouch campaign.
- Source: PR Times
- Date: April 6, 2026
Direct answer
Benelic Co., Ltd. will open a limited-time 'Flower Miffy' pop-up store at Keio Department Store Shinjuku from April 30 to May 13, 2026. The store will feature Mother's Day floral gifts, a new mascot, and an exclusive novelty pouch campaign.
- Citation
- Picture Book Series Miffy's Flower Shop 'Flower Miffy' Opens a Limited-Time Store at Keio Department Store Shinjuku from Thursday, April 30, 2026! Offering Mother's Day Floral Gifts and a Flower Buffet Corner (April 6, 2026), PR Times
- Source
- PR Times
- Date
- April 6, 2026
Benelic Co., Ltd. will open a limited-time 'Flower Miffy' pop-up store at Keio Department Store Shinjuku from April 30 to May 13, 2026. The store will feature Mother's Day floral gifts, a new mascot, and an exclusive novelty pouch campaign.
📋 Article Processing Timeline
- 📰 Published: April 6, 2026 at 23:00
- 🔍 Collected: April 6, 2026 at 14:30
- 🤖 AI Analyzed: April 21, 2026 at 01:21 (346h 51m after Collected)
At the Flower Miffy Pop-Up Marche, we will be selling gift sets featuring maintenance-free art flowers paired with Miffy plush toys perfect for Mother's Day, as well as a new product, the 'Flower Miffy Howa-Howa Mascot Carnation Red,' which looks like a miniaturized version of the popular dress-up fluffy plush toy. Additionally, to coincide with the opening, we will run a campaign where customers who purchase 5,500 yen (including tax) or more at the Flower Miffy Pop-Up Marche will receive a 'Flower Miffy Original Design Sorting Pouch (not for sale).'
### ■ 'Flower Miffy Pop-Up Marche' Event Outline
Store Name: Flower Miffy Pop-Up Marche
Period: Thursday, April 30 - Wednesday, May 13, 2026
Location: Keio Department Store Shinjuku, 1F Main Entrance Event Terrace (1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo)
Business Hours: (Mon-Sat) 10:00 - 20:30, (Sun/Holidays) 10:00 - 20:00
* Business hours are subject to the facility's operating hours. Admission may be restricted during peak times.
### ■ About Purchase Benefits
Details: Presenting a 'Flower Miffy Original Design Sorting Pouch (2 types in total, 1 type each for the 1st and 2nd release)'
Eligibility: Customers who purchase 5,500 yen (including tax) or more in the store
Period: 1st Release Design (Blue) - From Thursday, April 30, 2026 (Ends when stock runs out)
2nd Release Design (Pink) - From Thursday, May 7, 2026 (Ends when stock runs out)
Target Store: Flower Miffy Pop-Up Marche
Note: One item will be given per transaction. The design varies depending on the period.
### ■ Recommended Flower Arrangement Products on Sale
FAQ
When and where will the Flower Miffy Pop-Up Marche be held in 2026?
The Flower Miffy Pop-Up Marche will be held from Thursday, April 30 to Wednesday, May 13, 2026, at Keio Department Store Shinjuku, 1F Main Entrance Event Terrace in Shinjuku-ku, Tokyo.
What special products will be available at the Flower Miffy Pop-Up Marche during its run?
The Flower Miffy Pop-Up Marche will offer Mother's Day gift sets with maintenance-free art flowers and Miffy plush toys, plus the new 'Flower Miffy Howa-Howa Mascot Carnation Red' plush toy.
What is the name of the company operating the Flower Miffy pop-up store at Keio Department Store Shinjuku?
Benelic Co., Ltd., headquartered in Chiyoda-ku, Tokyo and led by President Takeshi Yokoyama, operates the Flower Miffy pop-up store at Keio Department Store Shinjuku.
What promotional item will customers receive when spending 5,500 yen or more at the Flower Miffy Pop-Up Marche?
Customers who spend 5,500 yen or more at the Flower Miffy Pop-Up Marche will receive a 'Flower Miffy Original Design Sorting Pouch' as a purchase benefit, available in two designs.
When will the two different designs of the Flower Miffy sorting pouch be released during the pop-up event?
The first release of the Flower Miffy sorting pouch in blue will begin on Thursday, April 30, 2026, and the second pink design will launch on Thursday, May 7, 2026, both while supplies last.