Picture Book Series Miffy's Flower Shop 'Flower Miffy' Opens a Limited-Time Store at Keio Department Store Shinjuku from Thursday, April 30, 2026! Offering Mother's Day Floral Gifts and a Flower Buffet Corner
Benelic Co., Ltd. will open a limited-time 'Flower Miffy' pop-up store at Keio Department Store Shinjuku from April 30 to May 13, 2026. The store will feature Mother's Day floral gifts, a new mascot, and an exclusive novelty pouch campaign.
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- 📰 Published: April 6, 2026 at 23:00
- 🔍 Collected: April 6, 2026 at 14:30
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Benelic Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Takeshi Yokoyama), which operates the flower shop 'Flower Miffy' based on the popular Dutch picture book character Miffy, will open a limited-time store at Keio Department Store Shinjuku (Location: Shinjuku-ku, Tokyo) from Thursday, April 30 to Wednesday, May 13, 2026.
At the Flower Miffy Pop-Up Marche, we will be selling gift sets featuring maintenance-free art flowers paired with Miffy plush toys perfect for Mother's Day, as well as a new product, the 'Flower Miffy Howa-Howa Mascot Carnation Red,' which looks like a miniaturized version of the popular dress-up fluffy plush toy. Additionally, to coincide with the opening, we will run a campaign where customers who purchase 5,500 yen (including tax) or more at the Flower Miffy Pop-Up Marche will receive a 'Flower Miffy Original Design Sorting Pouch (not for sale).'
### ■ 'Flower Miffy Pop-Up Marche' Event Outline
Store Name: Flower Miffy Pop-Up Marche
Period: Thursday, April 30 - Wednesday, May 13, 2026
Location: Keio Department Store Shinjuku, 1F Main Entrance Event Terrace (1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo)
Business Hours: (Mon-Sat) 10:00 - 20:30, (Sun/Holidays) 10:00 - 20:00
* Business hours are subject to the facility's operating hours. Admission may be restricted during peak times.
### ■ About Purchase Benefits
Details: Presenting a 'Flower Miffy Original Design Sorting Pouch (2 types in total, 1 type each for the 1st and 2nd release)'
Eligibility: Customers who purchase 5,500 yen (including tax) or more in the store
Period: 1st Release Design (Blue) - From Thursday, April 30, 2026 (Ends when stock runs out)
2nd Release Design (Pink) - From Thursday, May 7, 2026 (Ends when stock runs out)
Target Store: Flower Miffy Pop-Up Marche
Note: One item will be given per transaction. The design varies depending on the period.
### ■ Recommended Flower Arrangement Products on Sale
At the Flower Miffy Pop-Up Marche, we will be selling gift sets featuring maintenance-free art flowers paired with Miffy plush toys perfect for Mother's Day, as well as a new product, the 'Flower Miffy Howa-Howa Mascot Carnation Red,' which looks like a miniaturized version of the popular dress-up fluffy plush toy. Additionally, to coincide with the opening, we will run a campaign where customers who purchase 5,500 yen (including tax) or more at the Flower Miffy Pop-Up Marche will receive a 'Flower Miffy Original Design Sorting Pouch (not for sale).'
### ■ 'Flower Miffy Pop-Up Marche' Event Outline
Store Name: Flower Miffy Pop-Up Marche
Period: Thursday, April 30 - Wednesday, May 13, 2026
Location: Keio Department Store Shinjuku, 1F Main Entrance Event Terrace (1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo)
Business Hours: (Mon-Sat) 10:00 - 20:30, (Sun/Holidays) 10:00 - 20:00
* Business hours are subject to the facility's operating hours. Admission may be restricted during peak times.
### ■ About Purchase Benefits
Details: Presenting a 'Flower Miffy Original Design Sorting Pouch (2 types in total, 1 type each for the 1st and 2nd release)'
Eligibility: Customers who purchase 5,500 yen (including tax) or more in the store
Period: 1st Release Design (Blue) - From Thursday, April 30, 2026 (Ends when stock runs out)
2nd Release Design (Pink) - From Thursday, May 7, 2026 (Ends when stock runs out)
Target Store: Flower Miffy Pop-Up Marche
Note: One item will be given per transaction. The design varies depending on the period.
### ■ Recommended Flower Arrangement Products on Sale