Beisia Displays Digital Signage Ads at Takasaki Station

Beisia Co., Ltd. (Headquarters: Maebashi City, Gunma Prefecture; President: Takahito Aiki) began displaying video advertisements on digital signage inside the Shinkansen ticket gates at Takasaki Station on Monday, June 1, with the aim of increasing awareness of its brand message. This is an initiative to disseminate information utilizing one of the prefecture's leading terminal stations. Takasaki Station, where conventional lines and the Shinkansen connect, is a major terminal station where many users from inside and outside the prefecture pass through. It is a place where we can have contact with a wide range of people on their daily movement lines, such as commuting to work or school and business trips. By disseminating information at a major transportation hub in Gunma Prefecture, where our headquarters is located, we implemented this display with the desire to deepen our connection with the region and further invigorate the local area. The video is structured to convey the message within a short 15-second timeframe, keeping in mind the movement lines and visibility environment of those using the station. We will continue to value our contact points with regions, including Gunma Prefecture, where our headquarters is located, and continue to disseminate information and communicate in a way that is close to daily life. The display period is until Tuesday, June 30, 2026.