Beisia Launches New Convenient Items from 'Beisia Premium' for Effortless Flavor
Beisia will launch three types of 'Stir-in Sauce Series' for noodles and a versatile 'Edible Cheese' on May 27th under its private brand, 'Beisia Premium'. The company aims to meet the demand for single-serving and convenient cooking by offering high-quality products at low prices.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 00:00
- 🔍 Collected: May 26, 2026 at 15:31
- 🤖 AI Analyzed: May 26, 2026 at 15:58 (26 min after Collected)
Beisia Co., Ltd. (Headquarters: Maebashi City, Gunma Prefecture; President: Takahito Aiki) announced the launch of new products under its private brand 'Beisia Premium' starting Wednesday, May 27, including the 'Stir-in Sauce Series' and 'Edible Cheese.'
'Beisia Premium' offers high-quality products at low prices. These new items are designed to provide delicious flavors simply by stirring or sprinkling, making them suitable for a wide range of Japanese and Western dishes.
◆ Stir-in Sauce Series (Pack of 4, 171 yen)
Designed to be mixed with cold udon noodles for a refreshing taste, meeting the growing demand for convenient meal solutions.
- Kama-tama Udon Sauce: Finished with bonito and mackerel dashi, combined with dried sardine extract.
- Mentaiko (Spicy Cod Roe) Udon Sauce: Combines spicy mentaiko with soy sauce, bonito extract, and butter.
- Citrus Radish Udon Sauce: A soy-based sauce infused with bonito dashi, grated radish, sudachi lime juice, and lemon juice.
◆ Edible Cheese (400g, 646 yen)
A versatile cheese designed to be used for everything. It is suitable for both heating and eating raw, making it perfect for salads, curries, or hamburgers.
'Beisia Premium' offers high-quality products at low prices. These new items are designed to provide delicious flavors simply by stirring or sprinkling, making them suitable for a wide range of Japanese and Western dishes.
◆ Stir-in Sauce Series (Pack of 4, 171 yen)
Designed to be mixed with cold udon noodles for a refreshing taste, meeting the growing demand for convenient meal solutions.
- Kama-tama Udon Sauce: Finished with bonito and mackerel dashi, combined with dried sardine extract.
- Mentaiko (Spicy Cod Roe) Udon Sauce: Combines spicy mentaiko with soy sauce, bonito extract, and butter.
- Citrus Radish Udon Sauce: A soy-based sauce infused with bonito dashi, grated radish, sudachi lime juice, and lemon juice.
◆ Edible Cheese (400g, 646 yen)
A versatile cheese designed to be used for everything. It is suitable for both heating and eating raw, making it perfect for salads, curries, or hamburgers.
FAQ
ベイシアが発売する新商品はどのようなものですか？
「Beisia Premium」から、麺料理に混ぜるだけで完成する「あえるだけシリーズ（釜玉うどんの素、明太子うどんの素、柑橘おろしうどんの素）」と、加熱・生食兼用の「生でもおいしいぶっかけチーズ」が発売されます。
あえるだけシリーズの特徴は何ですか？
1食あたり約100円という高いコストパフォーマンスと、冷たい麺・温かい麺どちらにも使えるシーズンレスな設計が特徴です。4袋入りで販売されます。
生でもおいしいぶっかけチーズの利点は？
加熱・生食両対応の設計で、細切りタイプのため予熱で溶けやすく、サラダやカレー、ハンバーグなど幅広い料理にそのまま使用可能です。冷凍保存にも対応しています。
販売開始日はいつですか？
2026年5月27日(水)です。
開発の背景はありますか？
“長い夏”の定着による簡便調理へのニーズや、ランチ等の個食ニーズの高まり、およびチーズの用途別使い分けといった日常の不便さを解消するために開発されました。