95% Attended as a Couple! Baby Goods Exhibition Supporting 'Dad-Inclusive' Birth Preparation is a Huge Success
Key facts
- 95% Attended as a Couple! Baby Goods Exhibition Supporting 'Dad-Inclusive' Birth Preparation is a Huge Success
- BEFFY Inc. hosted a successful event at Lalaport Toyosu aimed at helping couples prepare for childbirth together. The event addressed the isolation often felt by mothers during information gathering, with 95% of attendees visiting as couples to explore baby products.
- Source: PR Times
- Date: March 30, 2026
Direct answer
BEFFY Inc. hosted a successful event at Lalaport Toyosu aimed at helping couples prepare for childbirth together. The event addressed the isolation often felt by mothers during information gathering, with 95% of attendees visiting as couples to explore baby products.
- Citation
- 95% Attended as a Couple! Baby Goods Exhibition Supporting 'Dad-Inclusive' Birth Preparation is a Huge Success (March 30, 2026), PR Times
- Source
- PR Times
- Date
- March 30, 2026
BEFFY Inc. hosted a successful event at Lalaport Toyosu aimed at helping couples prepare for childbirth together. The event addressed the isolation often felt by mothers during information gathering, with 95% of attendees visiting as couples to explore baby products.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:08
- 🔍 Collected: March 30, 2026 at 22:56 (3h 47m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1526h 6m after Collected)
BEFFY Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Rina Kaneki), which operates the baby goods review site "Babiew," held a live event titled "Breaking Free from the Prenatal/Postnatal Crisis: Let's Just Look at Baby Goods Together" at Urban Dock Lalaport Toyosu on March 7 (Sat) and 8 (Sun), 2026. The event report has now been released.
Attendees included expectant mothers and fathers in early pregnancy (such as two months in) as well as parents currently raising infants. To address the issue that "90% of mothers suffer from the loneliness of information gathering*1," 95% of attendees visited as a couple, providing an opportunity for the first step in "collaborative work to raise parenting awareness," where both partners begin gathering information on baby goods together.
Read the report article here:
https://www.babiew.com/article/details/2603babiewevent
Highlight: From "Just Looking" to a Catalyst for Couple Cooperation
At this event, award-winning items from the "2025 Babiew Best Baby Goods Awards" were exhibited, featuring not only specifications but also real reviews from active moms and dads.
At the venue, many expectant fathers were seen enthusiastically picking up the exhibits, reading reviews, and engaging in conversations with their partners, such as "We've looked this up before." Comments included, "This is the first time I've properly looked at baby goods today" (Dad in his 20s) and "I'm usually busy with work, so having an event where I can drop by and see items was a great opportunity!" (Dad in his 30s). This created many scenes where both parents experienced the information-gathering process, which often tends to fall solely on the mother.
See the 2025 Babiew Best Baby Goods Awards here:
https://www.babiew.com/bestbabygoods/2025
Three Highlights That Attracted Attention
1. OMO (Online Merges with Offline) Initiative with Akachan Honpo: "Buy What You're Interested In After Seeing Reviews"
The joint project with "Akachan Honpo Lalaport Toyosu Store" within the Lalaport facility received a great response. After becoming interested in award-winning products at the event venue, visitors headed straight to the store to purchase the actual items. By seamlessly linking digital reviews (Babiew) with physical displays and purchasing (in-store), the results demonstrated the potential of next-generation retail experiences, with some target products exceeding the previous year's sales performance.
2. 15 Years Since the Disaster: "Emergency Preparedness" for Babies & Nutritional Support for Moms (March 7)
In the "Baby Disaster Prevention" exhibit by Edison Mama, held to mark the 15th anniversary of the Great East Japan Earthquake, many families listened earnestly to advice on hygiene management and food stockpiling for families with babies during emergencies. The accompanying tasting event for "Edison Mama Kale Protein Pure-Run" was also well-received for its easy-to-drink matcha flavor, drawing attention from the perspective of health management for mothers during pregnancy and child-rearing, when nutrition is often lacking.
3. Professional Advice Changes the Comfort of "Carrying": Ergobaby Carrier Experience Session (March 8)
At the Ergobaby carrier experience session, professional advisors provided expectant parents with advice on how to choose a carrier and gave lectures on the "basic front-facing carry" while actually wearing the product. Participants expressed surprise, saying, "Just knowing the correct way to wear it makes the perceived weight feel completely different," making it a place to reaffirm the importance of choosing a carrier that is a perfect fit for them.
Read the report article here: https://www.babiew.com/article/details/2603babiewevent
Attendee Feedback
- 3 months pregnant, attended as a couple
"I had no idea what to start with, but I now have an image of the specific items I need to prepare! I'm happy this was an opportunity for my husband to come along."
- 8 months pregnant, attended with mom friends
"I've been busy with work and couldn't keep up with preparations, so it was very convenient to see popular items all at once. I had studied up on Babiew, so seeing the actual items made me excited, thinking, 'Oh, that's that popular item I saw!'"
- 4 months postpartum, attended as a couple
"Since we were just about to start baby food, it was great to see baby chairs and baby food items we were interested in. Seeing items we already use confirmed that they really are popular."
Comments from BEFFY CEO Rina Kaneki
We had many families attend, including those in the pregnancy stage. Seeing both moms and dads seriously choosing baby goods, I am happy if we were able to help prepare the soil for the "co-parenting" we advocate. While the decision-making phase often gets the spotlight, the information-gathering phase actually carries a heavy burden.
Choosing baby goods is unique in that many people are very cautious, including checking reviews, because these are items used for their precious babies. Moving forward, Babiew will continue to help prevent prenatal and postnatal crises and create an environment where couples can happily co-parent.
Future Outlook
Following the success of this event, BEFFY Inc. aims to strengthen partnerships with manufacturers and retailers, expand events nationwide, and enhance new childcare support services that fuse online and offline experiences.
Inquiries from manufacturers and retailers are accepted below. Please feel free to contact us.
https://www.beffy.jp/#contact
About "Babiew"
"Babiew" (https://www.babiew.com/) is the most referenced*2 baby goods review site today.
It was launched by an active mother who personally felt the difficulty of choosing baby goods, with the goal of allowing moms and dads to engage in child-rearing from the same perspective starting from pregnancy. With a consistent policy of "no stealth marketing" and "no advertising manipulation of rankings," the reviews based on actual usage experience posted daily are highly trusted by users and supported by many moms and dads when preparing for childbirth or purchasing additional baby goods. The service name "Babiew" is a coined word reflecting the desire to "make it easy for everyone to consider and review baby goods."
Babiew Service Site: https://www.babiew.com/
Official SNS:
- Instagram (@babiew.ranking): https://www.instagram.com/babiew.ranking/
- X (formerly Twitter): https://twitter.com/Babiew_com
Attendees included expectant mothers and fathers in early pregnancy (such as two months in) as well as parents currently raising infants. To address the issue that "90% of mothers suffer from the loneliness of information gathering*1," 95% of attendees visited as a couple, providing an opportunity for the first step in "collaborative work to raise parenting awareness," where both partners begin gathering information on baby goods together.
Read the report article here:
https://www.babiew.com/article/details/2603babiewevent
Highlight: From "Just Looking" to a Catalyst for Couple Cooperation
At this event, award-winning items from the "2025 Babiew Best Baby Goods Awards" were exhibited, featuring not only specifications but also real reviews from active moms and dads.
At the venue, many expectant fathers were seen enthusiastically picking up the exhibits, reading reviews, and engaging in conversations with their partners, such as "We've looked this up before." Comments included, "This is the first time I've properly looked at baby goods today" (Dad in his 20s) and "I'm usually busy with work, so having an event where I can drop by and see items was a great opportunity!" (Dad in his 30s). This created many scenes where both parents experienced the information-gathering process, which often tends to fall solely on the mother.
See the 2025 Babiew Best Baby Goods Awards here:
https://www.babiew.com/bestbabygoods/2025
Three Highlights That Attracted Attention
1. OMO (Online Merges with Offline) Initiative with Akachan Honpo: "Buy What You're Interested In After Seeing Reviews"
The joint project with "Akachan Honpo Lalaport Toyosu Store" within the Lalaport facility received a great response. After becoming interested in award-winning products at the event venue, visitors headed straight to the store to purchase the actual items. By seamlessly linking digital reviews (Babiew) with physical displays and purchasing (in-store), the results demonstrated the potential of next-generation retail experiences, with some target products exceeding the previous year's sales performance.
2. 15 Years Since the Disaster: "Emergency Preparedness" for Babies & Nutritional Support for Moms (March 7)
In the "Baby Disaster Prevention" exhibit by Edison Mama, held to mark the 15th anniversary of the Great East Japan Earthquake, many families listened earnestly to advice on hygiene management and food stockpiling for families with babies during emergencies. The accompanying tasting event for "Edison Mama Kale Protein Pure-Run" was also well-received for its easy-to-drink matcha flavor, drawing attention from the perspective of health management for mothers during pregnancy and child-rearing, when nutrition is often lacking.
3. Professional Advice Changes the Comfort of "Carrying": Ergobaby Carrier Experience Session (March 8)
At the Ergobaby carrier experience session, professional advisors provided expectant parents with advice on how to choose a carrier and gave lectures on the "basic front-facing carry" while actually wearing the product. Participants expressed surprise, saying, "Just knowing the correct way to wear it makes the perceived weight feel completely different," making it a place to reaffirm the importance of choosing a carrier that is a perfect fit for them.
Read the report article here: https://www.babiew.com/article/details/2603babiewevent
Attendee Feedback
- 3 months pregnant, attended as a couple
"I had no idea what to start with, but I now have an image of the specific items I need to prepare! I'm happy this was an opportunity for my husband to come along."
- 8 months pregnant, attended with mom friends
"I've been busy with work and couldn't keep up with preparations, so it was very convenient to see popular items all at once. I had studied up on Babiew, so seeing the actual items made me excited, thinking, 'Oh, that's that popular item I saw!'"
- 4 months postpartum, attended as a couple
"Since we were just about to start baby food, it was great to see baby chairs and baby food items we were interested in. Seeing items we already use confirmed that they really are popular."
Comments from BEFFY CEO Rina Kaneki
We had many families attend, including those in the pregnancy stage. Seeing both moms and dads seriously choosing baby goods, I am happy if we were able to help prepare the soil for the "co-parenting" we advocate. While the decision-making phase often gets the spotlight, the information-gathering phase actually carries a heavy burden.
Choosing baby goods is unique in that many people are very cautious, including checking reviews, because these are items used for their precious babies. Moving forward, Babiew will continue to help prevent prenatal and postnatal crises and create an environment where couples can happily co-parent.
Future Outlook
Following the success of this event, BEFFY Inc. aims to strengthen partnerships with manufacturers and retailers, expand events nationwide, and enhance new childcare support services that fuse online and offline experiences.
Inquiries from manufacturers and retailers are accepted below. Please feel free to contact us.
https://www.beffy.jp/#contact
About "Babiew"
"Babiew" (https://www.babiew.com/) is the most referenced*2 baby goods review site today.
It was launched by an active mother who personally felt the difficulty of choosing baby goods, with the goal of allowing moms and dads to engage in child-rearing from the same perspective starting from pregnancy. With a consistent policy of "no stealth marketing" and "no advertising manipulation of rankings," the reviews based on actual usage experience posted daily are highly trusted by users and supported by many moms and dads when preparing for childbirth or purchasing additional baby goods. The service name "Babiew" is a coined word reflecting the desire to "make it easy for everyone to consider and review baby goods."
Babiew Service Site: https://www.babiew.com/
Official SNS:
- Instagram (@babiew.ranking): https://www.instagram.com/babiew.ranking/
- X (formerly Twitter): https://twitter.com/Babiew_com
FAQ
What company organized the 'Breaking Free from the Prenatal/Postnatal Crisis' event at Urban Dock Lalaport Toyosu in 2026?
BEFFY Inc., headquartered in Shibuya-ku, Tokyo, and led by CEO Rina Kaneki, organized the event titled 'Breaking Free from the Prenatal/Postnatal Crisis: Let's Just Look at Baby Goods Together.'
When and where was the 'Breaking Free from the Prenatal/Postnatal Crisis' baby goods exhibition held?
The exhibition was held on March 7 and 8, 2026, at Urban Dock Lalaport Toyosu in Tokyo, Japan, as a two-day live event for expectant and new parents.
What percentage of attendees participated as couples, and why is this significant according to the event report?
95% of attendees came as couples, which is significant because it supports collaborative parenting awareness and addresses the issue that 90% of mothers feel lonely during baby product research.
Which award-winning products were featured at the event, and how were they presented to attendees?
Award-winning items from the '2025 Babiew Best Baby Goods Awards' were displayed with detailed specifications and real reviews from active parents to help guide purchasing decisions.
What did participating fathers say about their experience at the baby goods exhibition during the event?
Fathers in their 20s and 30s reported it was their first time seriously reviewing baby products, with one noting it was a valuable opportunity due to his busy work schedule.