Kuriyama Beika Launches Premium 'Shifuku' Version of 'Seto Shio' Rice Crackers with Double the Shrimp

Kuriyama Beika Co., Ltd. (Headquarters: Niigata City, Niigata Prefecture; President: Taiga Kuriyama), a manufacturer and seller of rice crackers including 'Bakauke,' 'Seto Shio,' and 'Hoshitabeyo,' announced that it will launch 'Seto Shio Shifuku Shrimp Salt' on June 15 (Mon) and 'Seto Shio Shifuku Black Pepper' on June 22 (Mon), initially available at convenience stores nationwide.

These products are premium versions of 'Seto Shio,' with approximately twice as much shrimp kneaded into the dough compared to the standard version. They maintain the signature crispy, light texture while further enhancing the inherent aroma and rich umami of the shrimp.

■ Product Features

- Seto Shio Shifuku Shrimp Salt
These shrimp-flavored fried rice crackers feature a crispy texture, with a luxurious amount of shrimp—about twice the usual amount—kneaded into the dough. It offers a 'blissful' taste that enhances the savory aroma and rich umami of the shrimp, perfectly complemented by a lingering saltiness. It is a satisfying flavor that is perfect for snacking or as an accompaniment to alcoholic drinks.

- Seto Shio Shifuku Black Pepper
These shrimp-flavored fried rice crackers feature a crispy texture, with a luxurious amount of shrimp—about twice the usual amount—kneaded into the dough. It strikes an exquisite balance, effectively highlighting the flavor of black pepper without being overly spicy, making it hard to stop eating. The flavor profile is characterized by a depth that allows you to feel the shrimp umami amidst the scent of black pepper. The bite-sized pieces make it an ideal snack or appetizer.

■ Product Overview

Product Name: Seto Shio Shifuku Shrimp Salt
Release Date: June 15, 2026 (Mon)
Net Content: 45g

Product Name: Seto Shio Shifuku Black Pepper
Release Date: June 22, 2026 (Mon)
Net Content: 45g

■ Sales Locations
Convenience stores nationwide, etc.
*Some stores may not carry these products.