Beeats Co., Ltd. Comprehensively Produces 'MOUSSY's First Pop-Up Store in South Korea
Beeats Co., Ltd. produced the first South Korean pop-up store for the Japanese apparel brand 'MOUSSY' at The Hyundai Seoul, collaborating with the Korean brand 'INSILENCE'. They provided full support from spatial design to local marketing.
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- 📰 Published: April 8, 2026 at 19:00
- 🔍 Collected: April 8, 2026 at 10:31
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Beeats Co., Ltd. (President: Matahiro Kashiwagi, Chuo-ku, Osaka, hereinafter "Beeats"), which co-creates brand experiences in the retail sector, comprehensively produced the first-ever pop-up store in South Korea at the commercial facility "The Hyundai Seoul" for a Japan-Korea collaboration project between the apparel brand "MOUSSY" developed by BAROQUE JAPAN LIMITED (President: Hiroyuki Murai, Meguro-ku, Tokyo) and the Korean brand "INSILENCE".
This project was held at "The Hyundai Seoul", which is attracting attention as a trendsetting location in South Korea, welcoming many visitors and providing an opportunity to directly deliver the Japanese brand "MOUSSY" to local fans.
## Background of the Project
As interest in the South Korean market grows among Japanese brands, "MOUSSY" had also been considering expanding into South Korea. In this project, a pop-up store was implemented with the aim of creating new brand touchpoints in the South Korean market through a collaboration with the Korean brand "INSILENCE".
Facing challenges that brands encounter when expanding overseas, such as:
- Selecting local partners
- Negotiating with commercial facilities
- Local construction and customer attraction
Beeats participated from the planning stage. By taking on the overall direction of the project spanning Japan and South Korea, they realized this first landing in South Korea.
## Main Support in This Project
Beeats was responsible for the following areas from the planning stage.
1. Project Planning and Coordination
Coordinated with local commercial facilities and partner companies to advance preparations for opening.
2. Spatial Design, Architecture, and Progress Management of Local Construction
Managed the local construction system to build the store in a short period*.
3. Implementation of Local Marketing
Supported customer attraction from SNS to the physical store and improved recognition through influencer measures.
*The VM (Visual Merchandising) area was handled by VISUAL MERCHANDISING STUDIO Co., Ltd., a group company of World Mode Holdings Co., Ltd., with which Beeats has a business alliance.
This project was held at "The Hyundai Seoul", which is attracting attention as a trendsetting location in South Korea, welcoming many visitors and providing an opportunity to directly deliver the Japanese brand "MOUSSY" to local fans.
## Background of the Project
As interest in the South Korean market grows among Japanese brands, "MOUSSY" had also been considering expanding into South Korea. In this project, a pop-up store was implemented with the aim of creating new brand touchpoints in the South Korean market through a collaboration with the Korean brand "INSILENCE".
Facing challenges that brands encounter when expanding overseas, such as:
- Selecting local partners
- Negotiating with commercial facilities
- Local construction and customer attraction
Beeats participated from the planning stage. By taking on the overall direction of the project spanning Japan and South Korea, they realized this first landing in South Korea.
## Main Support in This Project
Beeats was responsible for the following areas from the planning stage.
1. Project Planning and Coordination
Coordinated with local commercial facilities and partner companies to advance preparations for opening.
2. Spatial Design, Architecture, and Progress Management of Local Construction
Managed the local construction system to build the store in a short period*.
3. Implementation of Local Marketing
Supported customer attraction from SNS to the physical store and improved recognition through influencer measures.
*The VM (Visual Merchandising) area was handled by VISUAL MERCHANDISING STUDIO Co., Ltd., a group company of World Mode Holdings Co., Ltd., with which Beeats has a business alliance.