【14.81 Million JPY in Crowdfunding!】 'Imabari Towel Pillow', a Hit on Makuake, Goes into General Release!

Venus Bed, a bedding manufacturer with over 50 years of history, announced the general release of the 'Imabari Towel Pillow Beyond Conventional Pillow Concepts,' which was previously offered as a pre-sale project on the crowdfunding site Makuake.

The pillow, which garnered 14.81 million JPY in support from 983 backers on Makuake, is now available for general purchase.

The project launched on Makuake on February 25, 2026, reaching its funding goal in just two minutes and exceeding 3 million JPY within 32 hours.

Following continued strong support, the final tally reached 14.81 million JPY with 983 backers, prompting the decision to move to general sales.

Is a fixed shape necessary for a pillow?
A new concept born from this question.

Nearly all pillows on the market have a 'fixed shape.' Yet, the user's mood and physical condition change daily, while the pillow remains the same. The company believes this is a major reason for dissatisfaction with sleep comfort, leading to the development of the 'Imabari Towel Pillow.'

By combining Imabari towel fabric with a TPE (thermoplastic elastomer) sheet, the pillow achieves an optimal fit, ease of movement during sleep, and a gentle touch. As both the shape and height are adjustable, the product addresses individual sleep issues at their root.

Feature 1: Fully adjustable shape and height for a personalized fit

The greatest feature is the ability to freely adjust both the shape and height. By folding or rolling it, users can tailor the pillow to their mood, sleep posture, and preferences for that day. Unlike typical pillows that require the user to adapt to a fixed form, this design allows the user to find their own comfort, easily catering to specific needs like 'I want a bit more height today' or 'I want gentle support for my neck.'

Feature 2: Soft texture fabric selected after visiting Imabari

A key element of the pillow's comfort is the gentle touch of Imabari towel fabric. The company personally visited Imabari to consult with local experts and carefully select the material. Recognizing that the pillow comes into direct contact with the head and neck, they prioritized not just the appearance, but the immediate softness and comfort upon touch.

Feature 3: High-rebound structure using TPE for flexible support

The core uses a TPE (thermoplastic elastomer) sheet, providing a high-rebound structure that firmly supports the head. It offers a moderate fit while preventing excessive sinking, facilitating smooth tossing and turning. It balances the need for 'fit' and 'support.'

Product Details:
- Product Name: Imabari Towel Pillow
- Size: 58cm (W) x 69cm (L) x 2.5cm (thickness)
- Color: Front: Light Gray / Back: White
- Materials: Cover: 100% Cotton Imabari Towel Fabric / Core Sheet: TPE (thermoplastic elastomer)
- Certification Number: No. 2025-2945

Future Outlook
Venus Bed has been dedicated to supporting customers' lives through beds, mattresses, and bedding for over 50 years. The 'Imabari Towel Pillow' is a new innovation born from the company's commitment to listening to customer feedback. Venus Bed will continue to provide products that add value to sleep and daily rest.