Total Crowdfunding Exceeds 6 Million Yen / Ranks 4th Overall! Bedding Specialty Store's "Imabari Towel Pillow That Transcends Common Sense" Now Available for Pre-sale on Makuake Crowdfunding Site!

Venus Bed Co., Ltd. (Okayama City, Kita-ku, Representative Director Akihide Yamamoto, hereinafter referred to as "the Company"), a bedding manufacturer with over 50 years of history, began pre-selling its "Imabari Towel Pillow That Transcends Common Sense" on the crowdfunding site "Makuake" on February 25, 2026.

■Makuake Crowdfunding Site Product Page

https://www.makuake.com/project/venusbed001/

Project Period: February 25, 2026 - May 17, 2026

Huge Response Since Pre-sale Launch!
Achieved 4th Place in Overall Ranking, Total Crowdfunding Exceeds 3 Million Yen in 2 Days!

The "Imabari Towel Pillow That Transcends Common Sense," developed by our company, began pre-sale on the crowdfunding site Makuake on February 25, 2026. The project achieved its target amount in just 2 minutes from its launch and secured "4th place" in the Makuake overall ranking by the end of the first day.

Furthermore, the total crowdfunding amount surpassed 3 million yen within 2 days of its launch, and with the support of over 430 backers, the current total crowdfunding amount has exceeded 6 million yen.

Does a pillow really need to have a "fixed shape"?
A new concept pillow born from this question.

Currently, almost all pillows in the world have a "fixed shape."

Even though a user's mood and physical condition change daily, the pillow's shape remains the same.

Believing this to be a major reason for dissatisfaction with sleep comfort, we took on the challenge of developing the "Imabari Towel Pillow."

The "Imabari Towel Pillow That Transcends Common Sense" combines Imabari Towel and TPE (Thermoplastic Elastomer) sheets to achieve an appropriate fit, ease of turning over, and a pleasant feel against the skin.

Since its shape and height can be freely adjusted, it is a product that can fundamentally address the problem of "pillows not fitting."

Features of the Imabari Towel Pillow That Transcends Common Sense

Feature ①: Freely Adjustable Shape and Height

The biggest feature of our Imabari Towel Pillow is that its shape and height can be freely adjusted.
By changing how it's folded or rolled, it can be used to suit your mood, sleeping posture, and preferences for the day.

Instead of forcing your head to conform to a fixed pillow shape, users can find a comfortable shape for themselves, making it easy to accommodate subtle preferences such as "I want a little more height today" or "I want gentle support for my neck."
We have achieved a highly flexible sleeping comfort that cannot be obtained with fixed pillows.

Feature ②: Gentle Touch of Imabari Towel

Because pillows directly touch the skin, we focused on the gentle feel of Imabari Towel.
In selecting the fabric, we actually visited Imabari, compared many fabrics on-site, consulted about texture and usability, and carefully selected a material that met our satisfaction.
In addition to functionality, the high-quality comfort of the material itself is a major appeal of this product.

Feature ③: High-Rebound Structure That Firmly Supports the Head

The core material of the pillow uses TPE (Thermoplastic Elastomer) sheets, resulting in a high-rebound structure that firmly supports the head.
TPE is a material that combines softness and elasticity, and it has the characteristic of fitting moderately when the head is placed on it, while also allowing for smooth turning over.

The "Imabari Towel Pillow" aims to provide a new and unprecedented level of comfort by combining the gentle feel of Imabari Towel with the rebound and flexibility unique to TPE material.

Product Details

Product Name: NERUSIA Imabari Towel Pillow

Size: Width 58 × Length 69 × Thickness 2.5cm

Color: [Surface] Light Gray / [Back] White

Material: [Pillow Cover] Imabari Towel Fabric (100% Cotton) / [Main Body Sheet] TPE (Thermoplastic Elastomer)

Certification Number: No. 2025-2945

Limited Quantity! Up to 27% OFF on Makuake

Currently, it is available for a limited time with up to 27% off exclusively on the Makuake crowdfunding site.

Future Outlook

For over 50 years since its establishment, Venus Bed Co., Ltd. has been dedicated to enriching customers' lives through beds, mattresses, and bedding.

We are committed to daily product development that supports more comfortable sleep, valuing the knowledge cultivated over many years and our sincere approach to customer feedback.

This "Imabari Towel Pillow That Transcends Common Sense" is one of the new ideas born from these efforts.

We will continue to deliver products that cater to individual sleep and lifestyle needs, making daily rest time as comfortable as possible, not just with this product.

Moving forward, our company will continue to address various sleep-related concerns and needs, proposing bedding with unprecedented value.

【About Venus Bed】

Location: 715-3 Ouchida, Kita-ku, Okayama City, Okayama Prefecture

Representative: Akihide Yamamoto

Established: April 28, Showa 41 (1966)

HP: https://www.bedroom.co.jp/

【Contact Information】

Company Name: Venus Bed Co., Ltd.

Contact Person: Hideaki Matsui

Phone: 086-292-5523

Email: bed@bedroom.co.jp