Produced by WELLAD! Korean Hair Care Brand 'mise en scène', Featuring Global Ambassador aespa, Launches Collaboration Event at Kairyou-yu

WELLAD, a wellness-focused PR support service operated by C-position Inc. (Headquarters: Shibuya, Tokyo), is hosting a limited-time collaboration event, 'mise en scène no Yu,' at the popular Shibuya public bath 'Kairyou-yu' to commemorate the launch of the 'SALON10 Peptide Repair Line' by the leading Korean hair care brand 'mise en scène' (Amorepacific Corporation).

A giant poster of aespa, the global ambassador for 'mise en scène,' will appear at the entrance of Kairyou-yu.

Founded in Korea in 2000, 'mise en scène' is a leading hair care brand that has held the No. 1 spot for hair serums for 13 consecutive years, with cumulative sales exceeding 100 million units. The K-pop group aespa serves as its global ambassador.

■ Korean Beauty x Sento Wellness
Experience the world of the 'SALON10 Peptide Repair Line' at Kairyou-yu. The event will transform the bathhouse into a space where visitors can immerse themselves in the brand's world. In addition to themed decorations and product displays, a photo booth will be set up where visitors can feel as if they are taking pictures with aespa. The event also proposes a hair care experience that updates post-bath time, focusing on hair prone to dryness and heat damage after saunas and bathing.

■ About 'SALON10 Peptide Repair Line'
The new 'SALON10 Peptide Repair Line' is a salon-inspired damage care line focusing on daily complex damage from bleaching, coloring, perms, and heat styling. It features the proprietary Bonding Peptide™ Complex, which upgrades damage repair technology. By utilizing heat-activated ingredients, it makes hair styling easier and more comfortable.

■ Event Overview
Dates: June 7 (Sun) – June 21 (Sun), 2026
Location: Kairyou-yu (2-19-9 Higashi, Shibuya-ku, Tokyo)
Hours: 12:00 – 23:30 (Last entry 23:00)
Closed: Saturdays (Open during the event period)