Biodance, a global beauty brand from South Korea operated by BEAUTY SELECTION Inc. (CEO: Jae-bin Park), held a new product presentation on Wednesday, March 18, to introduce its upcoming products for the first half of 2026. The event provided an opportunity for attendees to experience the products and learn about their development background and key features.
At the event, Biodance founder Mi-hwa Kim personally introduced the brand's core values and highlighted its unique 'Hydrogel Technology.' She also shared the brand's vision for the Japanese market.
New Product Presentation Report Founder Mi-hwa Kim spoke on the theme: "How Biodance expanded the 'experience of effectiveness' built through hydrogel technology from special care into daily routines."
She articulated a clear vision for the Japanese market: "We will approach the Japanese market not as a 'K-Beauty' brand driven by trends, but as a 'Performance Beauty' brand that builds trust through technology and efficacy."
Biodance continues to grow its global presence, with its iconic gel masks exceeding 180 million units in cumulative sales. The upcoming lineup includes innovative skincare solutions featuring Caviar PDRN and Collagen, designed to integrate seamlessly into daily beauty rituals.
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- Source: PR TIMES
- Category: New Product|Event