Snow Brand Bean Stalk x Fisher-Price Launch 'Power to be Engaged' Project! 1st Phase: Thorough Survey on 'Child Development' for Parents of 0-Year-Olds
Key facts
- Snow Brand Bean Stalk x Fisher-Price Launch 'Power to be Engaged' Project! 1st Phase: Thorough Survey on 'Child Development' for Parents of 0-Year-Olds
- Snow Brand Bean Stalk and Mattel International (Fisher-Price) have launched the 'Power to be Engaged' project, themed around the healthy growth of babies. As the first phase, a survey on child development was conducted among parents of 0-year-olds, revealing that 'meals (nutrition)' is the top concern regarding their children's growth.
- Source: PR Times
- Date: May 29, 2026
Direct answer
Snow Brand Bean Stalk and Mattel International (Fisher-Price) have launched the 'Power to be Engaged' project, themed around the healthy growth of babies. As the first phase, a survey on child development was conducted among parents of 0-year-olds, revealing that 'meals (nutrition)' is the top concern regarding their children's growth.
- Citation
- Snow Brand Bean Stalk x Fisher-Price Launch 'Power to be Engaged' Project! 1st Phase: Thorough Survey on 'Child Development' for Parents of 0-Year-Olds (May 29, 2026), PR Times
- Source
- PR Times
- Date
- May 29, 2026
Snow Brand Bean Stalk and Mattel International (Fisher-Price) have launched the 'Power to be Engaged' project, themed around the healthy growth of babies. As the first phase, a survey on child development was conducted among parents of 0-year-olds, revealing that 'meals (nutrition)' is the top concern regarding their children's growth.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 13:00
- 🔍 Collected: June 1, 2026 at 03:12 (62h 12m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 06:39 (27h 27m after Collected)
Snow Brand Bean Stalk Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masaya Matsunaga) of the Megmilk Snow Brand Group and Mattel International LLC (Headquarters: Chuo-ku, Tokyo; President: Keizo Ishii) are launching the 'Power to be Engaged' project, themed around the importance of healthy baby development, which aligns with both companies' corporate philosophies.
Under the corporate philosophy of 'Supporting the health and vibrant lives of babies, mothers, and families,' Snow Brand Bean Stalk utilizes over half a century of breast milk research technology to pursue high-quality childcare products, including infant formula closer to breast milk, and nutritional supplements for mothers, providing childcare-related products and comprehensive services.
Fisher-Price is an educational toy brand that supports the mental and physical development of children according to their growth stages. Based on research and development at the Play Lab, it is supported by parents worldwide. Through toys, it aims to foster attachment, sensory development, and parent-child communication, supporting the healthy growth of children and enriching the parenting time of families.
As the first phase of the project, an 'Attitude Survey on Child Development' was conducted among members of Snow Brand Bean Stalk's members' club 'Mamecomi' who have children aged 0 (0 to 12 months). The survey revealed parents' concerns about their children's growth, their awareness of early childhood education, and the practices they incorporate. To commemorate this first collaboration, a giveaway campaign featuring popular representative products from both Snow Brand Bean Stalk and Fisher-Price will also be held.
■ Survey Overview
- Survey Period: Friday, April 17 to Monday, April 20, 2026
- Target Audience: Nationwide members of Snow Brand Bean Stalk's members' club 'Mamecomi' with children aged 0 (0 to 12 months)
- Number of Respondents: 710
- Survey Method: Internet research
*When using this survey, please credit 'Survey by Snow Brand Bean Stalk'.
■ TOPICS
(1) 'Meals (Nutrition)' is the #1 concern and current worry regarding children's growth
- The top concern regarding the impact on children's growth is 'Meals' (65.1%). It is also the most common current worry (40.8%).
- 85.1% worry at least once a week, with 40.7% worrying every day.
(2) Awareness of early education begins during pregnancy, with parents actively engaging in it
- About 60% show early interest, with awareness starting 'During pregnancy' (28.5%) and 'Immediately after birth' (28.5%).
- The skills parents want to develop most are 'Communication skills' (87.2%) and 'Self-esteem' (79.2%).
- 'Skinship' (79.0%) is the most conscious practice for brain development.
- Outdoor play and tummy time are conscious practices for physical growth.
(3) Both playing (education) and eating (nutrition) are crucial times in early childhood
When asked what play their children are currently engrossed in, the top answers were 'Toys that make sounds' (33.7%) and 'Movements using hands and fingers' (18.7%).
■ Detailed Survey Results (All n=710)
(1) 'Meals (Nutrition)' is the #1 concern and current worry regarding children's growth
- The top concern regarding the impact on children's growth is 'Meals' (65.1%). It is also the most common current worry (40.8%).
- About 30% (34.6%) are 'Not confident' in finding solutions.
Survey results show that 'Meals (Nutrition)' (65.1%) is overwhelmingly the top concern regarding children's growth. It also tops 'Current troubles' (40.8%). Specific worries include 'Amount of milk consumed' (39.3%), 'Progress of baby food' (36.9%), and 'Nutritional balance' (35.9%), indicating anxiety about eating habits directly linked to growth.
- 85.1% worry at least once a week, with 40.7% worrying every day.
Many parents worry about their children's growth, with about 40% worrying daily. Only 5.4% rarely experience worries.
(2) Awareness of early education begins during pregnancy, with parents actively engaging in it
- About 60% show early interest, with awareness starting 'During pregnancy' (28.5%) and 'Immediately after birth' (28.5%).
- The skills parents want to develop most are 'Communication skills' (87.2%) and 'Self-esteem' (79.2%).
- 'Skinship' (79.0%) is the most conscious practice for brain development.
- Outdoor play and tummy time are conscious practices for physical growth.
Awareness of early education is high, with about 60% starting to be conscious of it 'During pregnancy' or 'Within 2 months postpartum'. The skills parents want to develop are 'Communication skills' (87.2%), 'Self-esteem' (79.2%), and 'Thinking skills' (77.3%), showing a growing desire to nurture non-cognitive skills, which are the foundation of life skills, rather than mere knowledge acquisition.
Non-cognitive skills refer to the 'mental foundation' necessary for children to navigate future society, such as 'communication skills', 'self-esteem', 'compassion', and 'grit', unlike academic abilities that can be quantified by tests. Recently, play and parent-child interaction during infancy have gained attention as crucial for nurturing these skills.
- The skills parents want to develop most are 'Communication skills' (87.2%) and 'Self-esteem' (79.2%).
On the other hand, about 40% answered, 'I don't know what to do'.
The most common educational activity currently incorporated into play is 'Reading picture books' (32.7%). The biggest hurdle in practicing early education is 'I don't know what to do' (39.9%), indicating that even while reading books, parents may feel anxious, wondering, 'Is this early education? Is it useful for early education?'
- 'Skinship' (79.0%) is the most conscious practice for brain development.
- Outdoor play and tummy time are conscious practices for physical growth.
The top practice for enhancing brain development is skinship, followed by talking/narrating and reading picture books. As a practice for 'enhancing motor functions', tummy time ranked overwhelmingly high at 35.5%.
Tummy time is the time a baby spends on their stomach while awake, under the supervision of a guardian. It is known as an important play activity that not only develops muscles in the neck and back but also leads to subsequent development such as rolling over and crawling. It also serves as a time for communication by making eye contact, talking, and playing with toys together.
(3) Both playing (education) and eating (nutrition) are crucial times in early childhood
When asked what play their children are currently engrossed in, the top answers were 'Toys that make sounds' (33.7%) and 'Movements using hands and fingers' (18.7%). While using hands and fingers with educational toys is obvious, 'eating with hands' and 'using cutlery' during meals also relate to hand and finger movements.
By viewing mealtime, which is the #1 worry for parents, as a highly interesting 'educational' time, parent-child communication can become richer. Furthermore, eating and playing are not independent; both are considered crucial times for nurturing a child's non-cognitive skills through parent-child interaction.
■ Snow Brand Bean Stalk Official LINE Friend Addition Campaign!
To commemorate the collaboration between Snow Brand Bean Stalk and Mattel International, a limited-time campaign will be held from May 29 to June 30. Those who add the Snow Brand Bean Stalk official LINE account as a friend will be entered into a lottery to win Fisher-Price's 'Kick & Play Piano Gym', 'Four Seasons Soft Picture Book full of favorite mechanisms', 'Matching Parent-Child Coffee Cup Teether', or Snow Brand Bean Stalk's 'DHA that reaches the baby', with a total of 30 winners!
Bean Stalk Official LINE: https://line.me/R/ti/p/@958loawl
[About Snow Brand Bean Stalk Co., Ltd.]
Under the corporate philosophy 'We, Snow Brand Bean Stalk, support the health and vibrant lives of babies, mothers, and families,' we research, develop, manufacture, and sell childcare-related products such as infant formula and baby food, as well as functional foods. Utilizing the results of breast milk research that has continued for over 70 years, we deliver high-quality childcare products, such as infant formula closer to breast milk. In addition, we offer products that contribute to the healthy daily lives of all family members, such as milk for adults utilizing our knowledge of infant formula, and oral care products important for maintaining physical and mental health and improving QOL (Quality of Life).
URL: https://www.beanstalksnow.co.jp/
[Information is also being disseminated on the members' site and official SNS]
- Members' site 'Mamecomi'
We support a wonderful life with your baby through fun childcare support information and a childcare consultation desk by specialized dietitians.
The email newsletter regularly sends out useful information for child-rearing.
URL: https://www.mamecomi.jp/
- Official Instagram: Posting cute photos of your children and campaign information!
URL: https://www.instagram.com/beanstalk_official/
[About Mattel]
Mattel is a leading global toy and family product manufacturer headquartered in California, USA, operating globally in design, manufacturing, and marketing. We own globally popular brands such as Fisher-Price®, Barbie®, Hot Wheels®, UNO®, and Thomas & Friends®, offering a wide range of entertainment products.
Mattel International LLC, the Japanese subsidiary, engages in the import and sale of Mattel brand products, trademark management, and licensing business.
URL: https://mattel.co.jp/
URL: https://mattel.co.jp/fisher_price/
Under the corporate philosophy of 'Supporting the health and vibrant lives of babies, mothers, and families,' Snow Brand Bean Stalk utilizes over half a century of breast milk research technology to pursue high-quality childcare products, including infant formula closer to breast milk, and nutritional supplements for mothers, providing childcare-related products and comprehensive services.
Fisher-Price is an educational toy brand that supports the mental and physical development of children according to their growth stages. Based on research and development at the Play Lab, it is supported by parents worldwide. Through toys, it aims to foster attachment, sensory development, and parent-child communication, supporting the healthy growth of children and enriching the parenting time of families.
As the first phase of the project, an 'Attitude Survey on Child Development' was conducted among members of Snow Brand Bean Stalk's members' club 'Mamecomi' who have children aged 0 (0 to 12 months). The survey revealed parents' concerns about their children's growth, their awareness of early childhood education, and the practices they incorporate. To commemorate this first collaboration, a giveaway campaign featuring popular representative products from both Snow Brand Bean Stalk and Fisher-Price will also be held.
■ Survey Overview
- Survey Period: Friday, April 17 to Monday, April 20, 2026
- Target Audience: Nationwide members of Snow Brand Bean Stalk's members' club 'Mamecomi' with children aged 0 (0 to 12 months)
- Number of Respondents: 710
- Survey Method: Internet research
*When using this survey, please credit 'Survey by Snow Brand Bean Stalk'.
■ TOPICS
(1) 'Meals (Nutrition)' is the #1 concern and current worry regarding children's growth
- The top concern regarding the impact on children's growth is 'Meals' (65.1%). It is also the most common current worry (40.8%).
- 85.1% worry at least once a week, with 40.7% worrying every day.
(2) Awareness of early education begins during pregnancy, with parents actively engaging in it
- About 60% show early interest, with awareness starting 'During pregnancy' (28.5%) and 'Immediately after birth' (28.5%).
- The skills parents want to develop most are 'Communication skills' (87.2%) and 'Self-esteem' (79.2%).
- 'Skinship' (79.0%) is the most conscious practice for brain development.
- Outdoor play and tummy time are conscious practices for physical growth.
(3) Both playing (education) and eating (nutrition) are crucial times in early childhood
When asked what play their children are currently engrossed in, the top answers were 'Toys that make sounds' (33.7%) and 'Movements using hands and fingers' (18.7%).
■ Detailed Survey Results (All n=710)
(1) 'Meals (Nutrition)' is the #1 concern and current worry regarding children's growth
- The top concern regarding the impact on children's growth is 'Meals' (65.1%). It is also the most common current worry (40.8%).
- About 30% (34.6%) are 'Not confident' in finding solutions.
Survey results show that 'Meals (Nutrition)' (65.1%) is overwhelmingly the top concern regarding children's growth. It also tops 'Current troubles' (40.8%). Specific worries include 'Amount of milk consumed' (39.3%), 'Progress of baby food' (36.9%), and 'Nutritional balance' (35.9%), indicating anxiety about eating habits directly linked to growth.
- 85.1% worry at least once a week, with 40.7% worrying every day.
Many parents worry about their children's growth, with about 40% worrying daily. Only 5.4% rarely experience worries.
(2) Awareness of early education begins during pregnancy, with parents actively engaging in it
- About 60% show early interest, with awareness starting 'During pregnancy' (28.5%) and 'Immediately after birth' (28.5%).
- The skills parents want to develop most are 'Communication skills' (87.2%) and 'Self-esteem' (79.2%).
- 'Skinship' (79.0%) is the most conscious practice for brain development.
- Outdoor play and tummy time are conscious practices for physical growth.
Awareness of early education is high, with about 60% starting to be conscious of it 'During pregnancy' or 'Within 2 months postpartum'. The skills parents want to develop are 'Communication skills' (87.2%), 'Self-esteem' (79.2%), and 'Thinking skills' (77.3%), showing a growing desire to nurture non-cognitive skills, which are the foundation of life skills, rather than mere knowledge acquisition.
Non-cognitive skills refer to the 'mental foundation' necessary for children to navigate future society, such as 'communication skills', 'self-esteem', 'compassion', and 'grit', unlike academic abilities that can be quantified by tests. Recently, play and parent-child interaction during infancy have gained attention as crucial for nurturing these skills.
- The skills parents want to develop most are 'Communication skills' (87.2%) and 'Self-esteem' (79.2%).
On the other hand, about 40% answered, 'I don't know what to do'.
The most common educational activity currently incorporated into play is 'Reading picture books' (32.7%). The biggest hurdle in practicing early education is 'I don't know what to do' (39.9%), indicating that even while reading books, parents may feel anxious, wondering, 'Is this early education? Is it useful for early education?'
- 'Skinship' (79.0%) is the most conscious practice for brain development.
- Outdoor play and tummy time are conscious practices for physical growth.
The top practice for enhancing brain development is skinship, followed by talking/narrating and reading picture books. As a practice for 'enhancing motor functions', tummy time ranked overwhelmingly high at 35.5%.
Tummy time is the time a baby spends on their stomach while awake, under the supervision of a guardian. It is known as an important play activity that not only develops muscles in the neck and back but also leads to subsequent development such as rolling over and crawling. It also serves as a time for communication by making eye contact, talking, and playing with toys together.
(3) Both playing (education) and eating (nutrition) are crucial times in early childhood
When asked what play their children are currently engrossed in, the top answers were 'Toys that make sounds' (33.7%) and 'Movements using hands and fingers' (18.7%). While using hands and fingers with educational toys is obvious, 'eating with hands' and 'using cutlery' during meals also relate to hand and finger movements.
By viewing mealtime, which is the #1 worry for parents, as a highly interesting 'educational' time, parent-child communication can become richer. Furthermore, eating and playing are not independent; both are considered crucial times for nurturing a child's non-cognitive skills through parent-child interaction.
■ Snow Brand Bean Stalk Official LINE Friend Addition Campaign!
To commemorate the collaboration between Snow Brand Bean Stalk and Mattel International, a limited-time campaign will be held from May 29 to June 30. Those who add the Snow Brand Bean Stalk official LINE account as a friend will be entered into a lottery to win Fisher-Price's 'Kick & Play Piano Gym', 'Four Seasons Soft Picture Book full of favorite mechanisms', 'Matching Parent-Child Coffee Cup Teether', or Snow Brand Bean Stalk's 'DHA that reaches the baby', with a total of 30 winners!
Bean Stalk Official LINE: https://line.me/R/ti/p/@958loawl
[About Snow Brand Bean Stalk Co., Ltd.]
Under the corporate philosophy 'We, Snow Brand Bean Stalk, support the health and vibrant lives of babies, mothers, and families,' we research, develop, manufacture, and sell childcare-related products such as infant formula and baby food, as well as functional foods. Utilizing the results of breast milk research that has continued for over 70 years, we deliver high-quality childcare products, such as infant formula closer to breast milk. In addition, we offer products that contribute to the healthy daily lives of all family members, such as milk for adults utilizing our knowledge of infant formula, and oral care products important for maintaining physical and mental health and improving QOL (Quality of Life).
URL: https://www.beanstalksnow.co.jp/
[Information is also being disseminated on the members' site and official SNS]
- Members' site 'Mamecomi'
We support a wonderful life with your baby through fun childcare support information and a childcare consultation desk by specialized dietitians.
The email newsletter regularly sends out useful information for child-rearing.
URL: https://www.mamecomi.jp/
- Official Instagram: Posting cute photos of your children and campaign information!
URL: https://www.instagram.com/beanstalk_official/
[About Mattel]
Mattel is a leading global toy and family product manufacturer headquartered in California, USA, operating globally in design, manufacturing, and marketing. We own globally popular brands such as Fisher-Price®, Barbie®, Hot Wheels®, UNO®, and Thomas & Friends®, offering a wide range of entertainment products.
Mattel International LLC, the Japanese subsidiary, engages in the import and sale of Mattel brand products, trademark management, and licensing business.
URL: https://mattel.co.jp/
URL: https://mattel.co.jp/fisher_price/
FAQ
What is the purpose of this project?
To support the healthy growth of babies and enrich the parenting time for families.
What are the key facts in this article?
Snow Brand Bean Stalk and Mattel International (Fisher-Price) have launched the 'Power to be Engaged' project, themed around the healthy growth of babies. As the first phase, a survey on child development was conducted among parents of 0-year-olds, revealing that 'meals (nutrition)' is the top concern regarding their children's growth.
What is the direct answer?
Snow Brand Bean Stalk and Mattel International (Fisher-Price) have launched the 'Power to be Engaged' project, themed around the healthy growth of babies. As the first phase, a survey on child development was conducted among parents of 0-year-olds, revealing that 'meals (nutrition)' is the top concern regarding their children's growth.