BEAMS's TOKYO CULTUART announces a limited-edition collaboration with idol group Juice=Juice for their 13th anniversary. Made-to-order items including T-shirts, pouches, and keychains will be available from June 10.
TOKYO CULTUART by BEAMS is launching a limited-quantity, made-to-order collaboration with Hello! Project idol group Juice=Juice to celebrate the group's 13th anniversary. Formed in 2013, Juice=Juice is known for their fresh, expressive performances. The collaboration features exclusive illustrations by the design unit 'Raimuraito', led by creator Seiichi Amakusa. The collection includes 12 unique designs reflecting the group and the individual personalities, initials, and favorite items of each member. The product lineup consists of T-shirts (¥6,820), pouches (¥2,200), and keychains (¥1,540). Orders will be accepted exclusively at the BEAMS official online shop from June 10, 2026, at 12:30 PM until June 21, 2026, at 11:59 PM. Deliveries are scheduled for early August 2026, just in time for the summer concert season. The made-to-order items are available in limited quantities and sales will end once the limit is reached.
FACT BOX
- Source: PR TIMES
- Category: apparel
FAQ
Who is releasing the collaboration items?
TOKYO CULTUART by BEAMS, a part of BEAMS Co., Ltd., and the idol group Juice=Juice.
What products are being sold?
T-shirts (6,820 yen, tax included), pouches (2,200 yen, tax included), and keyholders (1,540 yen, tax included) designed by creator Masakazu Amaya's unit 'Raimuraito'.
When is the pre-order period?
From Wednesday, June 10, 2026, at 12:30 PM to Sunday, June 21, 2026, at 11:59 PM. Delivery is scheduled for early August.
Where can I purchase them?
They are available exclusively through pre-orders on the BEAMS Official Online Shop. In-store orders are not accepted.
Why did this collaboration happen?
To celebrate the 13th anniversary of Juice=Juice, offering a special collection that crosses culture and fashion.