One-Day Pop-Up Shop 'Clothes, Vegetables, and Books Direct Sale' Opens at 'BEAMS Harajuku' on Thursday, April 9th

BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Yo Shitara) announced that to commemorate the publication of personal book series 'I AM BEAMS' Vol.11 'KATO', a one-day event titled 'Clothes, Vegetables, and Books Direct Sale' will be held at 'BEAMS Harajuku' on Thursday, April 9th.

On the day of the event, the personal book 'KATO', which traces Kato's trajectory of thought, will be available for pre-sale ahead of its general release on Friday, April 10th. Furthermore, freshly harvested 'Kamakura Vegetables' from Kamakura and T-shirts commemorating the book's publication will be available in-store.

Also, from the same day, the 2nd delivery of the 10th anniversary 26SS collection will be released.

It is a special space where visitors can experience 'clothes' created by Kato, 'vegetables' he cultivates, and 'books' filled with his philosophy, directly from him.

At the venue, a part of Kato's valuable personal belongings and materials that he has collected over the years and which are also introduced in this book 'KATO' will be exhibited. This event is not merely a sales event but also an opportunity to delve into the origins of his aesthetic sensibilities.

The 'I AM BEAMS' series will continue to propose lifestyles unique to BEAMS through events and content focusing on the individual appeal of its staff members.

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・Event Outline

Event Name: 'Clothes, Vegetables, and Books Direct Sale'

Date: Thursday, April 9th, 2026

Venue: BEAMS Harajuku (3-24-7 Jingumae, Shibuya-ku, Tokyo 1F・2F)

*Vegetables will be available while supplies last.

*Depending on congestion, admission may be restricted or numbered tickets may be distributed.

*Event details are subject to change without prior notice. Please be aware of this in advance.

For more details, click here:

https://www.beams.co.jp/news/4817/

【 26 Spring/Summer 2nd Collection Item Details】

After the excitement of the first release, a minimal 2nd delivery consisting of four carefully selected items from arrives. The main focus this time is on pants, which the brand declares as "the most important in fashion."

Introducing the hybrid '2P trousers', which mixes the past masterpieces 'Iza Kamakura' and 'revenge' with Zen pants details combined with tech materials. This is a dedicated work that combines toughness for extensive wear with surprising lightness.

In addition, light outerwear 'BIRD WEP' with a strong texture and an experimental concept, and a wide range of cut-and-sew items are available. The lineup includes an original 'T-shirt' by legendary artist Jim Phillips and a 10TECK logo 'T-shirt' with an outdoor feel.

【Author/Director Profile】

Tadayuki Kato

Born in 1973 in Kanagawa Prefecture. Joined BEAMS after graduating from university. After working as a sales staff, he became a buyer for BEAMS men's casual wear in 2012. In 2016, he launched his own brand as director. He also cultivates vegetables in Kamakura as the 4th generation of "Kato Farm". He spends his days going back and forth between two fields: fashion and farming.

Instagram：@katoyasai

https://www.instagram.com/katoyasai/

【What is I AM BEAMS】

This is a personal book series by the staff of BEAMS, Japan's leading select shop. From collections and cultures that served as creative inspiration sources, to fashion and lifestyles refined by a unique aesthetic eye. The series shines a light on the individuality and sensibility of each staff member, developing unique content rich in diversity.

Other series can be found here: https://www.beams.co.jp/brand/907923/