Upcycling Platform '3REs' Launches to Connect Apparel Brands and Artists

Be-Cube Inc. officially launched '3REs' on May 12, 2026, a platform that matches surplus apparel stock with artists to create upcycled products. The service addresses the industry's massive waste problem—approximately 1,300 tons daily in Japan—by adding artistic value instead of resorting to disposal or heavy discounting. Brands can manage stock virtually while artists propose designs, enabling a collaborative environment for sustainable fashion and brand value preservation.