[Important] Pre-registration Starts March 30th: Upcycling Platform '3REs' Connecting Apparel Brands and Artists Launches. Exhibiting at 'FaW TOKYO' in April.

B-CUBE Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Yoshihiko Akao), which develops a digital marketing business, will begin accepting pre-registrations (member registration) for its upcycling platform '3REs' (pronounced 'Suriizu') on March 30, 2026. This platform matches surplus inventory from apparel brands with artists to create new value as upcycled products. Additionally, we announce that the platform is scheduled for a pre-open in late April and will be exhibiting at 'FaW TOKYO Fashion World Tokyo [Spring] (Reuse Business EXPO)', Japan's largest fashion exhibition, held from April 8th at Tokyo Big Sight.

Pre-registration site

Challenges in the Apparel Industry: 'Oversupply' and 'Maintaining Brand Value' In the modern apparel industry, mass production and mass disposal have become serious environmental issues. Domestic supply continues to exceed market size, creating a structure prone to unsold inventory. *1 Furthermore, significant discounts or clearance sales for inventory disposal carry the risk of greatly damaging brand image and the inherent value of the products. *1 Source: Ministry of the Environment, SUSTAINABLE FASHION (https://www.env.go.jp/policy/sustainable_fashion/)

What is '3REs' (Suriizu)? With the concept of 'Transforming discarded inventory into new value through the power of artists,' '3REs' is a matching platform that connects apparel brands struggling with inventory issues with artists who have a high interest in sustainability. For brands, it creates new sales opportunities while utilizing existing products. For artists, it provides a chance to deliver their creations through the new medium of clothing. Products that have lost their purpose are transformed by artists' creativity (through painting, printing, cutting, dyeing, etc.) into one-of-a-kind creations.