Domestic organic brand Be holds POP UP STORE at Daimaru Tokyo Store!

Be Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Daisuke Inagaki), which develops organic & sustainable beauty brands both domestically and internationally, will hold a pop-up store for its original domestic organic brand Be (Bee) at the event space on the 2nd floor of Daimaru Tokyo Store from Wednesday, April 22 to Tuesday, May 5, 2026. Following last November's successful event at Daimaru Umeda Store, which attracted many visitors, Be will make its debut at Daimaru Tokyo Store with a POP UP STORE. Skincare made with carefully selected domestic organic ingredients such as Iwate rice, Shimane mulberry, and chamomile grown in our own herb garden in Shizuoka. We also offer 6 types of inner care products that have been well-received for their unique functionalities. You can also try the "Be UV Day Cream," made with moisturizing extract and oil ingredients, which has been reborn with a new design in March, in preparation for the sunny season. This time, we have prepared 3 types of Daimaru Tokyo Store-exclusive kits, including trial samples of "Be Green GF," a green smoothie with over 10 million cumulative units sold¹, which supports beauty from both the inside and outside. At the venue, we will conduct an "Inner & Outer Beauty Check" using original scoring, and in conjunction with "Earth Day" on April 22nd when the event starts, we will also implement bottle collection² that allows for horizontal recycling. Please stop by when you are using Tokyo Station for your Golden Week travels. ■ Pop-up Store Overview POINT 1. Including the green smoothie "Be Green GF" with over 10 million cumulative units sold¹! Be's unique limited-edition kits that support beauty from both inside and out are now available. Ultimate Moist Kit Limited Edition Release: 10,450 yen (tax included) [Contents] Be Foam Washing C 150g (Full Size) / Be Lotion C 100mL (Full Size) / Be Essence Sheet Mask C 1 sheet / Skincare sample each 1 point (Be Cleansing C, Be Essence Serum C, Be Cream C) / Be Green GF 3 bags / Original Cotton Pouch Day & Night Inner Balance Kit Limited Edition Release: 8,532 yen (tax included) Balances health and rest for a vibrant everyday life. This kit includes "Deep Rest," a resting supplement derived from Yonaguni's traditional "sleep grass" Kuwansou, along with "Be Green GF," which contains 15 types of domestic vegetables and good bacteria. [Contents] Deep Rest 150 capsules (approx. 30 days) / Be Green GF 10 bags / Skincare sample each 1 point (Be Cleansing C, Be Lotion C, Be Cream C) / Original Cotton Pouch Moist Starter Kit Limited Edition Release: 5,830 yen (tax included) For first-time Be users. This starter kit includes a full-size bottle of "Be Lotion C," which contains chamomile lactic acid ferment extract³ and rice and mulberry koji ferment extract⁴, along with samples of cleansing and cream. [Contents] Be Lotion C 100mL (Full Size) / Skincare sample each 1 point (Be Cleansing C, Be Essence Serum C, Be Cream C) / Be Green GF 3 bags / Original Cotton Pouch POINT 2. Don't miss out on exclusive benefits and events only at Daimaru Tokyo Store! *While supplies last. For purchases over 12,000 yen (tax included) Receive a trial bottle of popular beauty energy drink "Karakutibu" For purchases over 12,000 yen (tax included) during the period, receive a sample of the talk-of-the-town, non-caffeinated beauty energy drink "Karakutibu," which contains mango leaf extract, as a gift. Personalized Inner & Skin Care Recommendations. Conducting an "Inner & Outer Beauty Check" using Be's original score. We will conduct an "Inner & Outer Beauty Check" using an original scoring system (free of charge). By answering a few simple questions, our expert staff will recommend inner care and skincare products tailored to your daily rhythm. Please feel free to stop by. ¹ Cumulative sales volume from January 2021 to December 2025: 10,329,060 units. ² Cleansing C, Foam Washing C, Lotion C, Cream C, Essence Serum C, Shampoo, Body Soap, Organic Hair Oil ³ Lactobacillus/(Chamomile Flower/Leaf/Stem) Ferment Extract (Skin Conditioning) ⁴ Aspergillus/Saccharomyces/(Mulberry Fruit/Rice) Ferment Filtrate (Moisturizing) Be POP UP STORE Information Venue: Daimaru Tokyo Store, 2nd Floor, Cosmetics Event Space Period: Wednesday, April 22, 2026 – Tuesday, May 5, 2026 Business Hours: 10:00 – 20:00 (Open daily during the event period) Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-6701 Phone Number: 050-1782-0000 (Main) PRODUCT LINE UP Be Skincare / Inner Care / Limited Edition Sets, etc. ■ Brand Overview ABOUT US Be (Bee) debuted in 2018. It is an organic & sustainable brand that develops skincare, inner care, and hair & body care products, focusing on domestic Japanese ingredients. The renewed skincare line uses 100% naturally derived ingredients, and the inner care line uses over 94% naturally derived ingredients. We use organic ingredients as much as possible, and 5 of our skincare products have obtained ECOCERT COSMOS Organic certification. Furthermore, with the 2025 renewal, the skincare bottles are made of horizontally recyclable material. Bottle-to-bottle recycling is now possible, making it even more sustainable. Available at Be Online Store, ISETAN BEAUTY Online, style table stores, Ethical&SEA stores, and others.