product_launch|campaign|partnership

Discover-type App Store "App Arena!" Launches Today, March 31st!

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Mar 31, 2026 9:30 PM ・ Updated Jun 16, 2026 8:21 PM ・ 6 min read ・ Source: PR TIMES

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Discover-type App Store "App Arena!" Launches Today, March 31st! — Image: PR TIMES

⚡ Key Points

BBSS Co., Ltd., in partnership with Aptoide, has launched "App Arena!", a new discovery-type app store for iOS.
This platform aims to help users find truly interesting games beyond traditional download rankings, offering features like in-depth game articles, point rewards, and 15-minute cloud-based trials.
The initial launch includes four diverse titles, with an opening campaign offering enhanced point rewards for in-app purchases.

BBSS Co., Ltd., in partnership with Aptoide, has launched "App Arena!", a new discovery-type app store for iOS. This platform aims to help users find truly interesting games beyond traditional download rankings, offering features like in-depth game articles, point rewards, and 15-minute cloud-based trials. The initial launch includes four diverse titles, with an opening campaign offering enhanced point rewards for in-app purchases.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Mar 31, 2026

BBSS Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Shinya Honda, hereinafter BBSS), which "protects" people and society through AI and IT services, has launched the discovery-type app store "App Arena!" (iOS version) today, March 31, 2026, developed in partnership with Aptoide (Portugal).

Download "App Arena!" here

*This will navigate to an external site (landing page). Please check the link for details such as installation procedures.

A New Gaming Experience Proposed by "App Arena!"

"App Arena!" is a "discovery platform" that breaks away from the conventional download-count-supreme ranking system, allowing users to discover games they truly find interesting. Starting today, the following innovative features are available.

▶️Regular Delivery of Discovery Articles: In-depth game explanations by the App Arena! expert editorial team

▶️Point Rewards: Up to 10% of in-app purchase amounts returned as points

▶️15-Minute Game Trial: Play instantly on the cloud without consuming storage

Featured! Initial Launch Titles & Lineup

Starting today, you can play a variety of 4 titles. From titles newly arriving in Japan that have received high praise overseas to indie works that stimulate the sensibilities of Japanese game users, we have a lineup of titles unique to "App Arena!".

Title

Developer

Features/Genre

Squeeze Cats

Biplavn

Casual puzzle that can be played easily without Wi-Fi.

All-in-One Mahjong

Pozirk Games Inc.

The definitive Mahjong experience playable with rules from around the world.

All-in-One Solitaire

Pozirk Games Inc.

The ultimate card game collection.

Find The Nut

WASD Interactive

A playful exploration adventure.

Opening Campaign Underway

To commemorate the service launch, we are holding a campaign that offers benefits for in-app purchases.

▶️Benefit: 10% of payment amount returned as points (usually 5%)

▶️Period: March 31, 2026 (Tuesday) - End date undecided

Latest Information Disseminated on Official SNS

We will regularly post strategy information for each game and information on new titles to be added in the future on X and Instagram.

App Arena! Trailer is here

About BBSS Co., Ltd.

A group company of SoftBank Corp., BBSS operates security solutions and platform businesses such as Security One, Miyaburu, and Mamo Search as a service provider supporting a secure, safe, and convenient digital life.

BBSS Co., Ltd. official website is here

About Aptoide

Aptoide (Headquarters: Lisbon, Portugal) is one of the world's largest independent Android and iOS app stores, with over 400 million users and more than 7 billion downloads worldwide. Since its establishment in 2011, as a pioneer of decentralized platforms, it has provided an unrestricted and free app distribution ecosystem for users, developers, and manufacturers.

Aptoide official website is here

FACT BOX

Source: PR TIMES
Category: product_launch|campaign|partnership

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Mar 31, 2026 9:30 PM — Distributor PR TIMES
Collected　Apr 1, 2026 1:39 PM
AI structured & analyzed　Apr 16, 2026 11:54 PM
Desk-reviewed & published　Mar 31, 2026 9:30 PM

FAQ

What is the name of the company that launched the discovery-type app store 'App Arena!' and where is its headquarters located?

BBSS Co., Ltd. launched 'App Arena!' and its headquarters is located in Minato-ku, Tokyo, Japan.

On what date did BBSS Co., Ltd. launch the iOS version of the 'App Arena!' app store in partnership with Aptoide?

BBSS Co., Ltd. launched the iOS version of 'App Arena!' on March 31, 2026, in partnership with Aptoide of Portugal.

What are the three innovative features introduced by 'App Arena!' at launch to enhance user discovery of games?

The three features are regular delivery of discovery articles by experts, point rewards of up to 10% on in-app purchases, and a 15-minute cloud-based game trial without storage use.

Which four initial game titles are featured at the launch of 'App Arena!' and what genres or features do they represent?

The launch titles are Squeeze Cats (casual puzzle by Biplavn), All-in-One Mahjong (global rules Mahjong by Pozirk Games Inc.), and two others including indie games and internationally acclaimed titles new to Japan.

How does 'App Arena!' reward users for in-app purchases and what is the maximum percentage returned as points?

'App Arena!' rewards users with points equal to up to 10% of their in-app purchase amounts, which can be redeemed within the platform.

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Washin AI News Desk“Discover-type App Store "App Arena!" Launches Today, March 31st!”AI News by Washin Village（和心村）, Mar 31, 2026. https://aeo.washinmura.jp/ai/bbss-co-jp/en/news/2026-04-16-discover-type-app-store-app-arena-launch

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