What is the launch date of the App Arena! app store by BBSS Co., Ltd. and Aptoide?

App Arena! was launched on March 31st by BBSS Co., Ltd. in partnership with Aptoide.

Which companies collaborated to launch the App Arena! discovery-type app store for iOS?

BBSS Co., Ltd. and Aptoide partnered together to launch the App Arena! app store.

How many games are available at the initial launch of App Arena! on March 31st?

Four diverse game titles are available at the initial launch of App Arena! on March 31st.

What feature does App Arena! offer that allows users to try games for 15 minutes without downloading?

App Arena! offers 15-minute cloud-based trials for users to play games without downloading them.

What benefit do users get during the opening campaign of App Arena! for in-app purchases?

During the opening campaign, App Arena! offers enhanced point rewards for in-app purchases.

Discover-type App Store "App Arena!" Launches Today, March 31st!

Published Mar 31, 2026 9:30 PM ・ Updated Jun 28, 2026 9:31 PM ・ 6 min read ・ Source: PR TIMES

BBSS Co., Ltd., in partnership with Aptoide, has launched "App Arena!", a new discovery-type app store for iOS. This platform aims to help users find truly interesting games beyond traditional download rankings, offering features like in-depth game articles, point rewards, and 15-minute cloud-based trials. The initial launch includes four diverse titles, with an opening campaign offering enhanced point rewards for in-app purchases.

BBSS Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Shinya Honda, hereinafter BBSS), which "protects" people and society through AI and IT services, has launched the discovery-type app store "App Arena!" (iOS version) today, March 31, 2026, developed in partnership with Aptoide (Portugal).

Download "App Arena!" here

*This will navigate to an external site (landing page). Please check the link for details such as installation procedures.

A New Gaming Experience Proposed by "App Arena!"

"App Arena!" is a "discovery platform" that breaks away from the conventional download-count-supreme ranking system, allowing users to discover games they truly find interesting. Starting today, the following innovative features are available.

▶️Regular Delivery of Discovery Articles: In-depth game explanations by the App Arena! expert editorial team

▶️Point Rewards: Up to 10% of in-app purchase amounts returned as points

▶️15-Minute Game Trial: Play instantly on the cloud without consuming storage

Featured! Initial Launch Titles & Lineup

Starting today, you can play a variety of 4 titles. From titles newly arriving in Japan that have received high praise overseas to indie works that stimulate the sensibilities of Japanese game users, we have a lineup of titles unique to "App Arena!".

Title

Developer

Features/Genre

Squeeze Cats

Biplavn

Casual puzzle that can be played easily without Wi-Fi.

All-in-One Mahjong

Pozirk Games Inc.

The definitive Mahjong experience playable with rules from around the world.

All-in-One Solitaire

Pozirk Games Inc.

The ultimate card game collection.

Find The Nut

WASD Interactive

A playful exploration adventure.

Opening Campaign Underway

To commemorate the service launch, we are holding a campaign that offers benefits for in-app purchases.

▶️Benefit: 10% of payment amount returned as points (usually 5%)

▶️Period: March 31, 2026 (Tuesday) - End date undecided

Latest Information Disseminated on Official SNS

We will regularly post strategy information for each game and information on new titles to be added in the future on X and Instagram.

App Arena! Trailer is here

About BBSS Co., Ltd.

A group company of SoftBank Corp., BBSS operates security solutions and platform businesses such as Security One, Miyaburu, and Mamo Search as a service provider supporting a secure, safe, and convenient digital life.

BBSS Co., Ltd. official website is here

About Aptoide

Aptoide (Headquarters: Lisbon, Portugal) is one of the world's largest independent Android and iOS app stores, with over 400 million users and more than 7 billion downloads worldwide. Since its establishment in 2011, as a pioneer of decentralized platforms, it has provided an unrestricted and free app distribution ecosystem for users, developers, and manufacturers.

Aptoide official website is here

FACT BOX

Source: PR TIMES
Category: product_launch|campaign|partnership

Discover-type App Store "App Arena!" Launches Today, March 31st!

⚡ Key Points

A New Gaming Experience Proposed by "App Arena!"

Featured! Initial Launch Titles & Lineup

Opening Campaign Underway

Latest Information Disseminated on Official SNS

FACT BOX

Editorial & Verification Standards

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